Published March 28th, 2018
The companies’ combined capabilities will create greater value for customers and set the pace in a fast-evolving industry
Amsterdam, The Netherlands, March 28, 2018: 24i Media, an industry-leading streaming applications developer for the world’s top media companies, today announced that it has acquired Vigour, a leading multiscreen video platform provider. The acquisition further enhances 24i’s leadership position globally and accelerates its innovation and growth, with its technology platform at the heart of its ambitions.
Dutch video technology providers 24i and Vigour have joined forces to build a powerful, innovation driven partnership within the global market that will develop foundational multiscreen solutions to meet the evolving needs of today’s digital subscribers. With the acquisition of Vigour, 24i executes on its vision to drive innovation for video application technology, grow its international market share and build the most talented team in the industry. For Vigour, the acquisition provides an opportunity to expand the reach of its unique multiscreen vision across a much larger network, within an environment that provides the optimal operational conditions for the execution of a shared vision.
“Reaching consumers regardless of the devices they use is crucial in securing their long-term business. The more devices they use, the more hours of content they will consume, and the more value they will gain from their subscription. In pursuit of these goals, the rate of innovation has accelerated considerably over the last few years,” said Martijn Van Horssen, CEO at 24i Media. “Our acquisition of Vigour strengthens our ability to lead this innovation curve and provide attractive, cutting edge applications that empower our customers to deliver immersive experiences for their subscribers across any device.”
24i’s module-based technology framework allows broadcasters, operators and media companies to create and launch personalized streaming services on all screens, tailored to their needs. “Our platform is like a giant box of Lego, where customers can build their own apps with our state-of-the-art components, or they can purchase a fully completed package,” Martijn commented.
“This is a tremendous step forward for 24i and our growth as a company. Bringing together our two companies ties directly to 24i’s strategy to deliver valuable outcomes to our customers and to extend our leadership in the rapidly expanding market for personalized cloud TV and video app technology. Together, our strong engineering talent, leading technology and deep video app expertise will unlock incredible innovation, choice and value for customers around the world. We warmly welcome the Vigour team and its leading technology expertise to 24i.” Martijn added.
“At Vigour we have always worked from vision and content,” said Ramon Duivenvoorden, CEO at Vigour Duivenvoorden. “We are enormously driven by innovation to push the boundaries in the way we deal with technology and media in our daily lives. The acquisition by 24i offers us the opportunity to pursue this shared vision together with much more power, resources and scope.”
The acquisition will result in a unique combination of Vigour’s innovation, design, and engineering expertise with 24i’s industry knowledge, platform and full range of solutions and technology. The combination will enable the creation of an integrated set of flexible products for creating cross-screen, personalized Internet TV applications, better positioning 24i to help companies rapidly develop OTT business models and capture new revenue streams in the high-growth and fast evolving market.
Together with newly acquired Vigour, 24i will be showcasing their feature rich set of TV applications at the NAB Show in Las Vegas, booth SU9301CM, April 9-12. Visitors are welcome to drop by the booth or book a meeting to discover how they can leverage 24i’s next generation tools and technologies to stand out from competitors and capitalize on 24i’s flexible and proven solutions.
Amsterdam, The Netherlands, April 4th 2018 – Today 24i Media, an industry-leading, global TV app developer announced that it is helping power the newly launched Tennis Channel app, which is now available on iOS, Android, Apple TV, Amazon Fire and Roku devices. The redesigned app lets fans watch tennis anywhere in the home or on the go.
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The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.