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White-label applications for web, mobile, Smart TVs, and streaming devices, built to scale and branded your way.
Our white-label apps let you launch and operate high-quality streaming experiences everywhere your audience watches, without maintaining separate codebases. Deeply integrated with our CMS, apps can be updated, localized, and personalized in real time, with no app store resubmissions or engineering bottlenecks.
Supported platforms include
Web
Mobile
(iOS, Android)
Smart TVs
(Tizen, webOS)
Streaming devices
(Roku, Fire TV, Android TV / Google TV)
Operator-grade set-top boxes
Deploy across all major platforms using production-ready, white-label templates.
Customize layouts, branding, navigation, and content carousels instantly.
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Support Continue Watching, EPG, nDVR, Restart, Catch-Up, Live controls, and more.
Deep-linking into third-party services for unified discovery.
Supports SVOD, AVOD, Hybrid, FAST, Pay-Per-View, and more.
AI-powered recommendations built directly into the UI.
For Product Leaders
Deliver modern, competitive experiences without waiting on engineering.
For Engineering & CTOs
Replace fragmented front-end stacks with a scalable, maintainable app framework.
For Marketing & Growth Teams
Activate personalization, promotions, and monetization consistently across every screen.
"24i allows us to add features at our own pace and has the flexibility to let us constantly evolve our look-and-feel. We have our own design and front-end development team, but we use the 24i backend."
Torsteinn Gunnlaugsson
Manager TV Services, Vodafone Iceland
White-label streaming apps are production-ready, customizable applications that enable you to launch fully branded video services across all devices—without building and maintaining separate apps from scratch. They are designed to scale and evolve with your business.
Our apps are built for true multi-device reach, including:
This ensures a consistent experience across every screen.
Yes. You can fully customize layouts, branding, navigation, and content presentation. Updates can be made instantly via the CMS—without requiring app store resubmissions—allowing you to iterate quickly and respond to user needs in real time.
You can significantly accelerate time-to-market by using pre-built, production-ready templates. Instead of lengthy custom development cycles, you can launch across multiple platforms simultaneously with a streamlined setup process.
Yes. The apps are designed for super-aggregation, enabling deep-linking into third-party services (such as Netflix or YouTube) for unified content discovery and a seamless user experience.
A shared, scalable codebase ensures consistent UI, performance, and feature parity across all platforms. This approach reduces complexity, minimizes bugs, and simplifies ongoing maintenance and updates.
