24i Streaming Glossary

Cloud-based services that handle user authentication, content delivery, metrics, CMS operations, etc.

Amount of data used per second of video. Higher bitrate = higher quality.

Distribution rules that restrict content in specific regions or times, common in sports.

Premium digital rights protection required for Hollywood studios and live sports.

Temporary playback pause caused by insufficient bandwidth.

Distributed network of servers that deliver content more efficiently by caching content near the viewer.

Ads rendered by the video player. Faster to implement but easier to block.

A platform that manages video assets, metadata, categories, images, entitlements, availability windows, and UI elements.

How users find relevant content, powered by AI, metadata, search, and editorial tools.

Process of bringing video, metadata, schedules, and images into the CMS.

Rights agreements defining where, when, and how content can be distributed.

Ad pricing based on 1,000 impressions.

Marketing metric used to measure acquisition cost.

Real-time replacement of ad breaks with personalized ads.

The complexity of supporting many device OS versions, screen sizes, CPUs, and performance profiles.

Protects premium content. Common systems: Widevine, FairPlay, PlayReady.

Tool for storing and activating user data for personalization or advertising.

Feature enabling users to record live streams and watch later.

Converting raw video into compressed formats for streaming.

Visual grid schedule for live or linear channels.

Buying digital content permanently (TVOD model).

Tracking granular user actions — plays, pauses, scrolls, searches — to evaluate engagement.

Linear channels delivered over IP with ad breaks.

Open-source encoding toolkit used widely in video workflows.

The number of frames (images) per second in video (fps).

Restricting content based on the viewer’s location.

Networking standard used for high-bandwidth video workflows.

API standard often used for CMS data requests due to efficiency.

Stands for Hybrid Broadcast Broadband TV. It combines traditional broadcast signals with internet delivered content on compatible televisions.

Apple’s adaptive streaming protocol, standard for OTT.

Codec offering better compression and higher quality at lower bitrates.

Combining AVOD, SVOD, TVOD, and FAST models.

Used in mobile-based attribution for ads and installs.

Purchases made inside apps (subscriptions, rentals, upgrades).

Automated workflow bringing content and metadata into the CMS.

Low-latency codecs used for contribution workflows (sports, broadcast).

A full video frame used as a reference during compression.

Delay between a live event and viewer playback.

A scheduled stream that mirrors traditional broadcast TV, used in FAST and live sports.

Automatically converting live streams into on-demand assets.

Streaming protocols optimized for rapid delivery.

Measurement of user engagement.

Instructions for the player on how to request segmented streams.

Titles, images, cast, tags, categories, and AI-generated attributes.

Network-efficient delivery method used mostly in telco IPTV, not OTT.

Ad targeting based on specific user behavioral nodes.

Delivery of video over the internet, bypassing traditional broadcast.

A reusable architecture for building multi-platform streaming apps.

User steps to register, subscribe, or authenticate.

Microsoft DRM used widely on Smart TVs.

AI-driven system that tailors recommendations, homepages, banners & continues-watching rows.

Automated buying/selling of ad inventory using real-time bidding.

Browser-based app with near-native functionality.

User-perceived streaming quality,  buffering, failures, load times.

Technical performance of the delivery infrastructure.

AI-driven suggestions that increase discovery, reduce churn, and boost watch time.

Graph showing how many users stay active over time.

A key advertising performance metric that measures how much revenue is generated for every dollar spent on advertising. In streaming, ROAS is used to understand the effectiveness of marketing campaigns that drive app installs, subscriptions, rentals, or ad-supported viewing.

App tailored for Roku OS, one of the largest FAST ecosystems.

Ads stitched into the stream for seamless playback and ad-block resistance.

Commerce identifier for subscription tiers.

Operating systems for connected TVs such as Tizen, webOS, Vidaa, and Android TV.

Hardware boxes such as Android TV Operator Tier devices or RDK-based boxes.

Recurring subscription access.

Distributing content across multiple platforms or FAST partners.

Pay-per-view or digital purchase.

Creating multiple image variations for devices and UI layouts.

Watching a program after its live broadcast.

Converting one encoding format to another as part of the workflow pipeline.

App design, navigation, performance & interaction flow.

Auto-play automation that prompts the next episode or recommendation.

Grouping users by behavior or attributes for personalization or advertising.

End-to-end process: ingest → transcode → package → DRM → deliver → analytics.

Standard for structuring ad breaks.

XML format for delivering video ads.

Content played anytime the user chooses.

Improves smoothness for gaming apps on modern smart TVs.

Smart TV operating systems requiring specialized app builds.

Google DRM used across Android, Chrome & many Smart TVs.

Rules-based automation in CMS for publishing, transcoding, or metadata updates.

Structured feed for delivering linear program schedules.

Optimized streaming using low-latency protocols, CDNs, and ABR tuning.

User voluntarily provided preferences (genres liked, favorite shows), used for more accurate personalization.