IBC 2026 Review: The Impact of AI
decodeTV looks back at the role of AI at IBC 2026, including insights from Sebastian Braun on how AI and evolving technology are shaping the streaming industry.
CTV Apps Are Dead, Long Live the Back End
Rethink Research explores discussions from IBC 2026 around the shift from standalone CTV app development toward connected back-end platforms, highlighting 24i’s evolution across content management, analytics, personalization, advertising and monetization.
