A unified SSAI, CSAI, and SGAI ad stack built for revenue and viewer experience.
Take full control of ad monetization with 24i Advanced Advertising—smarter targeting, seamless CSAI/SSAI, powered by 24i Video Cloud and Bitmovin integration.
24i Advanced Advertising solution brings ad delivery, data enrichment, consent management, and campaign attribution together in one unified solution.
By connecting content metadata, user context, and viewing behavior, it enables smarter targeting, higher-value ad inventory, and better outcomes for both viewers and advertisers.
Why it’s different:
One advertising layer across SSAI, CSAI, and SGAI
Native connection to CMS, personalization, and metadata
Privacy-first design with built-in compliance
Full-funnel attribution from campaign to content consumption
Seamless, buffer-free ads; integrated with AWS MediaTailor.
Interactive experiences with Google IMA & Roku RAF.
Enriches VAST/VMAP requests with user, device, consent & content metadata.
OneTrust-powered UI ensures GDPR/CCPA compliance.
Track full-funnel performance from UTM to viewing behavior.
AI-driven audience & content classification improves ad relevance.
For Product & Platform Leaders
Balance revenue, viewer experience, and compliance across AVOD, FAST, and hybrid services.
For Ad Ops Teams
Manage SSAI, CSAI, SGAI and consent workflows from one unified platform, without breaking existing ad stacks.
For Heads of Digital Advertising
Increase CPMs and fill rates using richer audience and content data, while proving campaign performance with end-to-end attribution.
24i Video Cloud Product Feature
From Click to Consumption.
24i Attribution Suite connects campaign data with real viewing behavior inside your platform: tracking what users watch, how long they stay, and how much revenue they generate.
Measure full-funnel ROAS
Track return on ad spend from first touch to final conversion and beyond.
Attribute revenue to campaigns
Know exactly which campaigns, creatives & influencers drive real results.
Built for streaming models
Native support for AVOD, FAST & hybrid monetization strategies.
Privacy-compliant tracking
First-party data collection that respects user privacy and regulations.
Real-time dashboards
Live performance metrics and insights at your fingertips.
Actionable insights
Data-driven decisions to optimize campaigns and maximize ROAS.
"We’re not just playlisting content, we’re editorializing it. With 24i, we finally have the tools and the data to do it right, creating an experience that truly reflects our brand and resonates with our audience."
Damian Pelliccione
Co-Founder, Revry
Advanced advertising is a data-driven approach to monetization that delivers more relevant ads to viewers while maximizing revenue. It combines targeting, personalization, and attribution to move beyond traditional ad delivery and optimize performance across the entire user journey.
Yes. 24i supports both server-side and client-side ad insertion, allowing flexible monetization strategies across devices.
24i combines user behavior, content metadata, and segmentation models to deliver highly relevant ads to each viewer. Because this data is shared across the platform, targeting continuously improves over time, leading to higher engagement and better ad performance.
Yes. 24i’s Attribution Suite goes beyond clicks and impressions, connecting campaigns directly to viewing behavior, engagement, and revenue. This gives you full visibility into what actually drives results, so you can optimize spend and prove ROAS with confidence.
Yes. 24i includes built-in consent management and privacy controls, ensuring compliance with GDPR, CCPA, and other regulations. This allows you to activate data-driven advertising while maintaining user trust.
Yes. 24i is designed to integrate with your existing ad servers, DSPs, and analytics tools via APIs. You can enhance your current setup with advanced capabilities without needing to replace your entire stack.
