Transforming a fast-growing news platform into a scalable, high-performance streaming ecosystem
About Newsmax
Newsmax is a leading U.S. broadcasting and digital media company and the fourth-largest cable news channel, reaching over 60 million subscribers across platforms. Its ecosystem spans broadcast, streaming, subscription services, and mobile apps, with more than 16 million downloads and 20 million social followers. With a diverse, multi-platform audience, Newsmax set out to unify its experience across devices while supporting rapid growth and innovation.
The Challenge: Scaling modern news without compromising simplicity or stability
Fragmented platform experience
Delivering consistent UX across web, mobile, TV, and streaming devices was complex and resource-intensive
Maintenance over innovation
In-house apps required constant updates, leaving teams stuck in “maintenance mode” instead of building new features
High-stakes performance requirements
Breaking news drives sudden traffic spikes (up to 10x), requiring extreme platform stability
▶ Watch the video testimonial
Lokesh Tiwari, CTO of Newsmax, shares how they overcame platform complexity and scaled innovation with 24i.
The 24i Video Cloud Solution
24i delivered a scalable, cloud-based video platform enabling Newsmax to unify its ecosystem, stabilize performance, and accelerate innovation.
Built on 24i Video Cloud, the solution connects:
- Video Workflow (live streaming, ingest, delivery)
- CMS & data layer (for control and scalability)
- Applications (multi-device apps)
This aligns directly with 24i Video Cloud vision of connecting content, data, monetization and applications into one platform
Platform Capabilities Delivered
Performance & Stability at Scale
- Reliable live streaming during peak breaking news events
- Cloud-based delivery with high availability and scalability
- Reduced operational risk during traffic surges
Cross-Platform Unification
- One consistent experience across iOS, Android, Roku, and more
- Simplified platform management across devices
Innovation Without Trade-Offs
- Shift from maintenance-heavy development to rapid innovation
- Faster rollout of new features and services
- Foundation for personalization and AI-driven experiences
Monetization & User Experience Balance
- Support for scalable advertising and subscription models
- Ability to explore personalization and targeted monetization
- Improved balance between revenue and UX
From Platform Complexity to Scalable Growth
At the core of Newsmax’s transformation is 24i Video Cloud’s unified architecture, enabling:
1. Ingest & Stream at Scale
Live and on-demand content delivered reliably via cloud workflow
2. Unify Apps Across Devices
Consistent UX across all platforms using shared architecture
3. Enable Innovation
Teams focus on business and product innovation, not maintenance.
4. Optimize Experience & Monetization
Foundation for personalization, advertising, and growth
Measured Impact
From maintenance → innovation
Freed internal teams to focus on product evolution instead of upkeep
Improved platform stability
Reliable performance even during peak news cycles
Faster time-to-market
Accelerated feature development and deployment
Foundation for future growth
Enabled AI-driven personalization and advanced monetization
What Made the Difference
Newsmax’s success was driven by a platform that combines:
- Cloud-native scalability designed to handle unpredictable demand
- A unified ecosystem connecting content, applications, and data
- Operational simplicity that replaces fragmented legacy systems
- Flexibility to innovate continuously without compromising performance
