Key Takeaways
- RTVE Play uses AI-powered personalization from 24i to improve content discovery at national scale
- Editorial teams retain full control while benefiting from automated recommendations
- The solution delivers measurable audience and user growth across platforms
RTVE, Spain’s national public broadcaster, partnered with 24i to implement AI-powered personalization for RTVE Play. As part of its digital transformation, RTVE set out to improve content discovery, engagement, and findability through intelligent, editorially controlled personalization.
The Challenge: Scaling Personalised Content Discovery
RTVE Play serves millions of viewers across live and on-demand video and audio. As part of its digital transformation, RTVE needed a personalization solution that could:
- Improve content discovery, relevance, and search accuracy
- Balance AI-driven automation with editorial control
- Scale securely across devices, platforms, and large audiences
The 24i Personalization Solution
24i delivered a modular, AI-driven personalization engine for RTVE Play, powered by 24i Video Cloud. The solution enables intelligent content discovery, consistent cross-platform user experiences, and editorially controlled personalization.
Personalization capabilities include:
- Multi-model recommendation logic combining popularity, contextual signals, and editorial rules
- Hybrid editorial tools for scalable content curation
- Unified viewer identity and real-time behavioral insights
