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At 24i we create and deploy TV apps for every screen, from set-top boxes, SmartTVs and media players to game consoles, tablets and mobile phones.

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Jan 22, 2019

Blog

Ooyala Report: OTT market far from saturation

There will be more than 777 million global SVOD subscriptions by 2023, more than double from 2017 according to Ooyala’s new State of the Broadcast Industry 2019 report, which also found that the momentum only stands to increase.

The report – which draws on Ooyala’s own data and analysis as well as research conducted by other organizations – also underscores that viewers of all ages are increasingly adopting streaming services as their primary source of TV content. While Boomers and the Silent Generation (those born before World War II) remain the lifeblood of traditional broadcasters, they too are increasingly adopting over-the-top (OTT) and video on demand (VOD) platforms.

2018 was a year of significant change in the broadcast industry. There was a surge in M&A activity, an increase in the amount of time consumers spent with SVOD and AVOD content and a significant decline in pay-TV subscribers in North America as viewers changed how they watch TV… OTT jumped into the mainstream. There’s even more change in the cards for 2019. Among US adults 50-64, OTT viewing increased 45% between 2016 and 2017; among US adults 65+, viewing was up 36%. The report also postulated that mobile platforms will be a significant factor in OTT consumption in the future, given that estimates say video could make up as much as 90% of all 5G traffic. “For OTT, that means faster and smoother delivery of video, no buffering, higher resolution, and a better, more engaging experience for users; for AVOD companies specifically, it will foster the collection of better, deeper data that could be used to better personalize advertising,” said the report. The lesson for traditional broadcasters, the report noted, is to adopt the mindset of a diversified media company – as more programmers and distributors are joining, rather than fighting, the push into OTT. “Subscription and ad-supported OTT services are steadily replacing traditional content delivery, and there’s no end to the opportunity to create connections with a global audience,” said Ooyala principal analyst Jim O'Neill. “OTT is not traditional TV. It thrives upon consumer choice, often random interaction, and the convenience of viewing when, where and on what device a consumer chooses. It thrives upon its own ability to iterate in order to respond to the changing conditions of the new TV environment.” Meanwhile, as mobile viewing soars, it turns out that screen size still matters to the majority of consumers. A full 40% of US consumers who replaced a TV between October 2016 and October 2018 said they wanted to purchase a bigger screen, per The NPD Group. And consumers are going all-in on 4K UHD, driven largely by SVOD services, like Netflix, and the promise of 4K and UHD content from major sporting events, like the Winter Olympics and the FIFA World Cup. “Content owners have seen a massive increase in the demand for their products,” continued O'Neill. “That will continue as OTT services push out across the globe and original content maintains — and grows — its value. It’s becoming increasingly important for media companies – both big and small – to closely monitor and control the content supply chain.”

 

New OTT Services Aren’t Saturating the Market, they ARE the Market

Is the influx of new OTT services creating saturation in the market? Not by a long shot. While there’s likely a limit as to how many SVOD services users really are ready to pay for, that upper limit hasn’t yet been reached. And, as we see more channels become available a la carte, that limit may continue to rise, especially as younger consumers — who see streaming as the norm — grow older.

  Consider: Nielsen says Americans watch in excess of 8 billion hours of content monthly on connected TV devices alone Netflix claims its original movie, Bird Box, was viewed by 45 million accounts in its first week Pew Research Center reported that 61% of 18-29 year olds watch TV primarily via streaming services 47% of adults 22 to 45 watch no content on traditional TV platforms Among all adults 28% said they “usually” use a streaming service to watch TV, up from 20% a year earlier Ooyala State of the Industry 2019 report Source: Rapid TV News 
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Jan 17, 2019

Press

Hisense brings TV Games, powered by 24i, to all next generation Smart TVs.

Amsterdam, The Netherlands, January 17th 2019 – 24i Media, an industry-leading, global streaming video app developer, today announced that they have partnered with Hisense, a global electronics giant and one of the world’s leading TV manufactures and technology leader. Hisense’s next generation of Smart TV models equipped with a VIDAA system will have the TV GAMES portal, powered by 24i Media, preinstalled as of March 2019.

The TV GAMES portal, powered by 24i Media, is a cross-platform collection of in-house developed games optimized for TV remote controls. The service has over 1.000.000 game played worldwide daily. With the partnership with Hisense, TV Games will strengthen its footprint in the APAC region and South Africa.

Games on Smart TVs is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting and video advertising. 24i Media is a pioneer in big screen video monetization and is working closely with several SSP and DSP partners to define the ad sector.

"TV GAME and advertisement on Smart TVs is a new and exciting road full opportunities as well as unknown grounds. We are thrilled to join forces with Hisense." Said Petr Mazanec, Head of the TV GAMES product at 24i Media.

About Hisense For almost 5 decades Hisense have been committed to developing innovations in consumer electronics. Today, Hisense is the No.1 TV brand in China,Australia & South Africa, employing over 75,000 people across 19 global companies.

Hisense utilize 6 high-end international production facilities in Europe, Central America and South Africa, as well as boasting 15 research & development centers worldwide, including a strategic partnership with MIT Media Lab. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.

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Jan 16, 2019

News

Dutch OTT platform NLZiet sees sharp increase in connected TV usage

We’re thrilled to see that our customer, NLZiet, an online OTT Platform in Holland, is experiencing a strong growth on connected TVs. The usage figures for NLZiet show that online viewing time on a connected TV screen increased by 30% in 2018.

With a viewing time share of 57%, the ‘good old tv’ has become by far the most important device for viewing online live television and video on demand. The 57% viewing time can be divided into 31% set-top box (Apple TV and Chromecast) and 26% smart TVs.

Recent studies already show that sales of tablets and desktops are falling. The fact that tablets and desktops are becoming increasingly out of favour is also reflected in the viewing behaviour of NLZiet users. Last year, the share of viewing time on desktops dropped to 19% (-30%) and on tablets to 14% (-22%). The share of viewing time on smartphones dropped to 9%, which is also influenced by the large growth in viewing time on set-top boxes and smart TVs. When streaming via an Apple TV and Chromecast, the smartphone is also often used.

“Viewers are increasingly taking their online viewing behaviour to the big screen,” commented Niels Baas, managing direvtor of NLZiet. “The current connected TVs and streaming devices make the new TV viewing easily accessible and offer a full-fledged and inexpensive alternative to a TV subscription’.

At 24i, we’re proud to work with innovative and leading OTT platforms like NLZiet. With a decade of experience in creating, designing and deploying video streaming applications for all devices, 24i is growing its client roster of leading properties like iflix, Globo, Tennis Channel, NPO, RTE, Fox Sports, Sinclair Broadcasting Group and many more.

Contact us today to learn more on how 24i can help you reach your audience across all devices and platforms.

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