Personalize Every Moment
Real-time, AI-driven personalization that turns discovery into engagement, and engagement into revenue.

See how RTVE transformed discovery
See case study


















24i Personalization delivers real-time, AI-driven experiences across recommendations, search, metadata enrichment, UX, and marketing. It works seamlessly out of the box with 24i Video Cloud, or integrates easily via API with any existing platform.
What sets it apart:
One personalization engine across the entire user journey
Real-time models that adapt instantly to viewer behavior
Native connection to CMS, segmentation, and advertising workflows









For Product Leaders
Deliver smarter discovery and personalized UX that increases engagement and reduces churn.

For Engineering & CTOs
Deploy real-time AI personalization out of the box or via APIs, built to perform reliably at scale with minimal complexity.

For Marketing & Growth
Activate personalization and segmentation to improve engagement, retention, and monetization across every channel.
24i delivered AI-powered personalization for RTVE Play, combining real-time viewer intelligence with editorial control to increase engagement and retention.

24i Personalization acts as the intelligence layer behind your streaming experience. It combines real-time user behavior, enriched content metadata, and configurable AI models to dynamically shape recommendations, search results, and page layouts.
Unlike black-box systems, it also includes editorial and business rules—so you can guide outcomes while the system continuously learns and adapts.
Personalization significantly improves how users discover content, leading to higher engagement and retention.
Across 24i clients, this translates into more content consumed, increased watch time, and reduced churn risk—by helping users find relevant content faster and more consistently.
Yes, 24i is designed as a hybrid model—combining AI automation with full editorial control.Teams can apply rules, promote or block content, adjust ranking logic, and align personalization with business goals (e.g., monetization, rights windows, or campaigns), ensuring the experience reflects both data and strategy.
Yes. 24i delivers consistent, personalized experiences across all platforms—including mobile, web, Smart TVs, and set-top boxes—as well as off-platform channels like email and push notifications.
This ensures a unified experience wherever users interact with your service.
24i is built for fast, flexible integration. Thanks to its API-first architecture, personalization can typically be deployed within weeks, without requiring a full platform rebuild.
It works seamlessly alongside your existing tech stack or as part of 24i Video Cloud.
Absolutely. 24i Personalization extends across the entire user journey—not just recommendations.
It powers:
This ensures personalization is applied consistently across discovery, navigation, and engagement.