Personalize Every Moment

Real-time, AI-driven personalization that turns discovery into engagement, and engagement into revenue.

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See how RTVE
transformed discovery

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Trusted by Leading Video Providers Worldwide

Personalization Across Every Touchpoint

How It Works

Ingest content metadata & user events
AI builds user cohorts and content similarity models
Real-time models power recommendations, search, and UX
Insights optimize product, marketing, and monetization
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Built for Every Team
Behind Your Video Service

For Product Leaders

Build experiences viewers love.

Deliver smarter discovery and personalized UX that increases engagement and reduces churn.

For Engineering & CTOs

Integrate once. Scale with confidence.

Deploy real-time AI personalization out of the box or via APIs, built to perform reliably at scale with minimal complexity.

For Marketing & Growth

Turn relevance into revenue.

Activate personalization and segmentation to improve engagement, retention, and monetization across every channel.

How RTVE Transformed Content Discovery

24i delivered AI-powered personalization for RTVE Play, combining real-time viewer intelligence with editorial control to increase engagement and retention.

Read the case study

Got Questions?
We’ve Got Answers.

How does 24i personalization work?

24i Personalization acts as the intelligence layer behind your streaming experience. It combines real-time user behavior, enriched content metadata, and configurable AI models to dynamically shape recommendations, search results, and page layouts.

Unlike black-box systems, it also includes editorial and business rules—so you can guide outcomes while the system continuously learns and adapts.

What impact does personalization have on engagement?

Personalization significantly improves how users discover content, leading to higher engagement and retention.

Across 24i clients, this translates into more content consumed, increased watch time, and reduced churn risk—by helping users find relevant content faster and more consistently.

Can we maintain editorial control?

Yes, 24i is designed as a hybrid model—combining AI automation with full editorial control.Teams can apply rules, promote or block content, adjust ranking logic, and align personalization with business goals (e.g., monetization, rights windows, or campaigns), ensuring the experience reflects both data and strategy.

Does personalization work across all devices and touchpoints?

Yes. 24i delivers consistent, personalized experiences across all platforms—including mobile, web, Smart TVs, and set-top boxes—as well as off-platform channels like email and push notifications.

This ensures a unified experience wherever users interact with your service.

How quickly can personalization be deployed?

24i is built for fast, flexible integration. Thanks to its API-first architecture, personalization can typically be deployed within weeks, without requiring a full platform rebuild.

It works seamlessly alongside your existing tech stack or as part of 24i Video Cloud.

Can personalization be used beyond the homepage?

Absolutely. 24i Personalization extends across the entire user journey—not just recommendations.

It powers:

  • Homepage and UX layout personalization
  • Intelligent, personalized search
  • Metadata enrichment for better discovery
  • Targeted marketing (email, push, CRM)


This ensures personalization is applied consistently across discovery, navigation, and engagement.

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