December 10, 2014

24i exhibits at FICOD Madrid

We attended FICOD2014, the first time this digital content conference included exhibiting companies

Last week we exhibited at the digital content fair FICOD in Madrid. Attended by many interesting companies, from small software developers to large telcos, and speakers with international appeal in the media technology field, we were in good company.

As was demonstrated by two of the main speakers, NY Times columnist Nick Bilton and Oculus VR COO Laird Malamed, consumer technology will (as always) see many changes and innovations in the coming years. From virtual reality in your living room, to all kinds of ‘wearables’ and even ‘insertables’, like a tattoo that can act as an LCD display and has wifi.

Even though we don’t expect to start developing for LCD tattoos any time soon, big shifts are occurring in the TV field as well. Our VP Southern Europe & Latin America Jesús Herrero was also one of the conference’s speakers, and in his presentation he elaborated on the way TV is changing. We were glad to see the subject attracted considerable attention, and even led to an interview with the fair’s ‘Plató TV’ (pictured above).

Next to this we demonstrated our portfolio at our stand, where we had the chance to meet many interesting people and tell them about 24i and what we do. It was a good fair for us and we look forward to being back in Madrid soon!

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