How do you add more value to your streaming service without piling on more complexity? And how do you turn personalization, monetization, and speed into a true competitive edge?
Those are the questions everyone is asking, and the answers you need are exactly what we’ll be offering at IBC 2025, September 12–15 at the RAI Amsterdam Convention Centre (Booth 5.C34).
The next chapter of streaming
The future of streaming isn’t about launching yet another app or chasing content volume. It’s about building intelligent, adaptive experiences that anticipate user needs and consistently deliver value.
As consumers become more selective, the battleground for loyalty is shifting. Success today is defined by three pillars:
- Speed → shorten time-to-market from months to weeks
- Flexibility → adapt in real time to new business models
- Intelligence → personalize with precision, not guesswork
Platforms that are still stuck with monolithic systems, disconnected data, and manual workflows risk being left behind. That’s why we built 24i Video Cloud, a modular, cloud-native platform that turns complexity into clarity and helps our customers move from reactive to proactive.
Monetize smarter with Advanced Advertising & Attribution
We’re seeing a generational shift in advertising across the streaming space. Audiences expect ads to be as relevant as the shows they watch, advertisers demand proof of ROI, not just impressions, and operators must grow revenue without disrupting the user experience.
24i’s Advanced Advertising Suite and Attribution Suite were designed for this reality:
- Smarter targeting with enhanced metadata & segmentation
- New, less disruptive ad formats that respect the viewer
- Full-funnel attribution from first click → engagement → monetization
- Cross-device continuity without reliance on third-party cookies
- Campaign optimization with A/B testing and post-click performance insights
As Revry’s CTO Andrew Baritz explained:
“Most tools stop at the click, but 24i’s Attribution Suite tells me what happened next: did they watch, convert, engage? That insight moves business forward. Now we can track real engagement, prove ROAS, and spend budgets more effectively. It’s a game-changer.”
A platform built for growth
The 24i Video Cloud is built to help streaming services launch faster, personalize deeper, and monetize better:
- No-code tools → editorial teams launch features quickly
- AI-powered personalization → recommendations that reduce churn and increase viewing time
- Consent management + SSO → simplify compliance, streamline access
- Pay TV Miniplayer Homepage → drive discovery directly from the home screen
- Cloud-native scalability → stability and performance even during traffic spikes
As Lokesh, CTO at Newsmax, put it:
“24i gives us the flexibility we need to innovate at pace while ensuring a seamless experience for our viewers. Their platform has been key to driving engagement and retention.”
Why meet us at IBC?
This September, our full team will be at IBC 2025 (Booth 5.C34) to showcase:
- Live demos of 24i Video Cloud in action
- Real customer results from Revry, Newsmax, and more
- Proven impact across AVOD, SVOD, FAST, and Pay TV
This isn’t just another booth visit. It’s your chance to sit down with our engineers, product leaders, and strategists to map your challenges to the solutions we’ve already delivered. Because in today’s streaming landscape:
- Viewers demand seamless, personalized experiences.
- Advertisers expect attribution, not impressions.
- Product teams can’t wait months for implementation.
Book your live demo today: Meet 24i at IBC 2025
24i: The platform for reimagining streaming, where personalization, monetization, and intelligence come together.
