May 31, 2022

24i appoints Andrew Read as new Senior Vice President of Sales

Read brings expertise as a proven sales leader in video delivery to help accelerate the company’s global growth in Pay TV and OTT.

Amsterdam, Netherlands, 1st June 2022 – 24i, the end-to-end video streaming expert, announced today that it has appointed Andrew Read as its SVP of Global Sales.  As a member of the executive team, Andrew is responsible for expanding the company’s market presence and strengthening its reputation as a streaming innovator globally.

An experienced sales, sales operations, and business development leader, Read brings his customer-centric approach to 24i as it transitions from its start-up roots to a more scalable and efficient sales organization. Previously, he has held executive sales positions at Conviva and Comscore/Adobe, as well as consulting roles in the video delivery segment, where he developed go-to-market strategies across multiple product lines, established product/market fit, and instituted sales processes and tools.

“Andrew has an ideal cross-section of market experience – from start-ups to acquisitions – that will help us to evolve and scale the business,” said Dr. Neale Foster, CEO of 24i.

He possesses the unique combination of market and business expertise that really resonates with customers and builds trust. This is an exciting phase for the company and Andrew is a great addition to the team as we continue our global expansion.”

“24i is well positioned to address the growing need for data-driven video delivery. We are able to cost-effectively provide personalized TV experiences to help our customers differentiate in their markets, which is a key driver for their success. Our success is intrinsically linked to our customer’s success, which is why we want to invest in developing long-lasting and high-value customer relationships. I am excited to be part of this journey,” said Read.

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