Published September 11th, 2019
Amsterdam, The Netherlands – 11 September 2019 – 24i, the industry-leading, global video experience company, today announced that it will present at IBC 2019 (Stand 14.G04) exciting early 2019 customer wins and significant growth in partners joining its SmartOTT Backstage ecosystem.
Martijn van Horssen, Joint-CEO of 24i, said, “IBC2019 marks an important milestone in our 10-year history. As our biggest year of growth to date we celebrate significant customer wins on both sides of the Atlantic and strong traction with our Backstage product suite for partners ecosystem; in addition, becoming part of the Amino Technologies Group in July 2019, has accelerated our momentum in what already was a highly successful year.”
New customer video experiences to be presented by 24i at IBC include:
Also on show from 24i is the Company’s flexible, modular, cloud-based SmartOTT Backstage™ app management platform which, together with a powerful partner ecosystem, enables operators, broadcasters and media companies to readily create next-generation, branded video experiences and best-manage and monetize their content on any platform and device.
“The quality and number of members of our partners program shows that we’ve got the right architecture and approach for the future of OTT,” adds Martijn van Horssen. ”Our SmartOTT Backstage ecosystem provides a much simpler route to OTT success for our customers and includes serious benefits in time-to-market, lower CAPEX and OPEX, as well as adding far greater power and flexibility through pre-integration with specialist solution providers. I’m looking forward to growing SmartOTT Backstage with our partners.”
Already integrated with the 24i SmartOTT Backstage™ platform are:
During IBC, 24i will present:
Martijn van Horssen will be speaking at the following IBC events:
Saturday, September 14th.
11:00 – 11: 45: Artificial intelligence and machine learning in M&E process automation – CM Hub Theatre, Hall 14
12.00 – 17.00 – Google Android Launcher Workshop – Hotel Okura
Monday, September 16
16.30 – Bitmovin Expert Talk – Bitmovin, Stand E12, Hall 14
Meetings with 24i during IBC 2019 can be arranged online HERE or by contacting email@example.com.
Congratulations to KPN, who today launched their Smart TV App on LG TVs in the Netherlands. The app, which was created by 24i, allows KPN subscribers to watch, pause and record live TV programs, catch up on what they have missed and easily search and discover more of their favourite content - all without the need for a set-top-box.
“Earlier this year, we created KPN’s first Smart TV app for Samsung TVs which was a major milestone in offering their customers even more choice and convenience. The launch on LG fits in with KPN’s mission to provide the best TV experience possible and we are proud to be able to help deliver on that promise,” said Martijn van Horssen, joint CEO, 24i.
Built upon the 24i Video Experience Platform, KPN is able to continuously improve and adapt its Smart TV apps and experience based upon customer behaviour, choice and preferences. The app can be used by KPN customers who have an internet and TV subscription and have a recent model of Smart TV from Samsung (from 2017) or from LG (from 2017).
You can read the news release (Dutch) from KPN here
May 03, 2017
Sep 15, 2014
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.