Published September 10th, 2020
Launching a new product, or platform of products is always challenging, so why did we, 24i choose to launch our new Video Experience Platform during a pandemic? Pim Verbij, VP of Product at 24i, explains in the next episode of IBC On Location.
If anything, the pandemic has made the need for cloud-based solutions even more evident. Everything has changed – from the way we live, work and keep entertained.
As we are forced to connect and create remotely, smart software is making online collaboration possible from pretty much anywhere in the world. This shift, coupled with the sharp increase in consumer demand for streaming video, has resulted in a substantial increase of new subscriptions and traffic for many of 24i’s customers.
The strength and flexibility of the 24i Video Experience Platform has therefore come into its own as it enables operators, broadcasters and content owners to rapidly scale and adapt their video services to attract and keep subscribers engaged. As Florian, our VP Design explained in a previous episode of IBC On Location, much of the control and fast time-to-market we provide to our customers, is powered by the underlying design system with the Video Experience Platform.
The pandemic has also forced streaming services to get creative. Good examples include Dutch broadcaster NPO, and the popular theatre streaming service BroadwayHD, which with their Watch Together events have enabled people to connect and share viewing experiences while they need to keep apart.
Looking ahead, the 24i product roadmap will focus on enriching our customer and the end-consumer viewing experience any way we can. This includes greater collaboration with partners across our Smart Ecosystem and providing new tools around areas such as data analytics, AB testing and other cutting edge second-screen functionality.
On our last day On Location at IBC, Kjeld Beijer, 24i's Partnerships Manager takes the opportunity to catch up with Unified Streaming's Rochelle Morrison and Anne Zant down by the Amsterdam waterfront.
From providing streaming solutions in the cloud or on-premise, Unified Streaming is a key partner within 24i's Smart Ecosystem and prides itself on enabling video service providers with encoding and real-time packaging to reach any device.
When talking to Kjeld on the effects the pandemic has had on the TV and video industry, Rochelle and Anne both cite examples of how some companies, including a few sports brands, are getting creative on how they produce live events while keeping within the new restrictions, and how others are offering new SVOD and AVOD content packages to entertainment-hungry audiences around the world.
Finally, Anne shares a tip on how to stay cool when you come to Amsterdam next time!
Jun 10, 2020
Putting the customer first is a prerequisite for any successful service - especially in the competitive world of #videostreaming.
In episode 2 of #In Conversation With… , Ramon Duivenvoorden, 24i's CCO explains the Customer-Centric principles to 24i's product development and the crucial role #microservices play in providing Video Service Providers with flexibility and mass customization.
Hosted by Craig Kierce and produced from Ramon's home in LA, we hope you enjoy watching and invite you to check out Ramon's blog on the subject here.
May 06, 2020
By Ramon Duivenvoorden, Chief Commercial Officer at 24i
The key to producing consumer products cost-effectively is mass-customization. We’ve certainly come a long way since you could have a Ford in any colour as long as it’s black, but a modern car manufacturer will not give you a huge number of product variables – yes, you can choose a colour other than black, and you’ll be able to buy a sports pack, or upgrade the in-car entertainment system, but the car OEM will probably decide whether the model you want has a spoiler!
In many ways, software development has followed a similar path – the developer has decided what the solution set should be for a given problem, built a product around that solution set and allowed some level of customization around that.
Over time, additional features are required that go beyond the level of customization allowed in the original product specification. Pretty quickly under this development paradigm, the client has a system that’s no longer based on a solid code-base, so it cannot benefit from roadmap upgrades, shared innovation and maintenance. At the same time, they also have a system that lacks the benefits of custom development such as full control over code and feature set.
This is how media entertainment apps have traditionally been developed, and we think it’s broken. Fortunately, there’s another way.
Over the last 2 or 3 years, we’ve striven to base 24i product development on what we call Customer Centric principles.
As you might guess the overarching philosophy is to put the customer first, but in reality, what does this actually mean?
We’ve boiled this down to a number of principles that we adhere to in how we think about s/w development and build products, as follows:
So, how does this work in practice? As an example, one of our clients wanted to move from a profit to a non-profit model. The consumers using their app could move from a subscription model to a ‘single charitable donation for life’ model. There are complex rules that have to be adhered to when you’re accepting charitable donations – if this customer had been with a traditional developer, the switch would have needed a lot of new code, too much time and money, and potentially compromise the architectural integrity of the application. This is assuming they did not select an out-of-the-box vendor that would simply decline the request for the new flows.
Because our app was built on micro-services, with a minimum of dependency between the services, we were able to replace the components that needed to change and make the switch in weeks. More importantly, we enabled this change without a branch in the client’s code, so that moving forward they continue to gain from future 24i product roadmap developments.
I believe that sooner or later virtually every client has specific needs that are critical for their business. Yet, at the same time, most requirements are common between all streaming media businesses. Our Customer Centric approach based upon micro-services means that we can deliver scale, innovation and stability on these common needs, while offering the freedom to break free for that custom 5% that enables our customers to set themselves apart from the competition or fulfill unique business needs.
We know that customer-centric development based upon micro-services is the way to go – but it’s not necessarily obvious to potential customers how great an advantage this is, until they need to make a key pivot in business model, or another customized change is the one that breaks this particular camel’s back. Which is why I’m writing this blog!
If you would like to know more about our approach to Customer Centric development, please get in touch - and look out for upcoming blogs from 24i CTO Pavel Jacko who will discuss the technical principles in more depth.
Contact us today to find out 24i can help you scale and extend your OTT streaming services
Jul 01, 2020
There is much debate around the future of
TV, from both a production and consumption perspective. One thing is clear,
however, that while we mostly take the User Interface of our TV and video
services for granted, it is often a key deciding factor when the time comes to
renew our subscription(s).
In a recent interview published for International Women's Day, hosted by Women in Streaming Media, Peggy Dau, Founder & Managing Partner, MAD Perspectives, and Yujin Joung, UI Designer at 24i, discuss the often hidden importance of UI design for TV and streaming services. The lively and informative discussion covers:
1: UI/UX is gaining a lot of attention with the increased number of OTT services. Why is UI/UX important to pay-TV and OTT Providers?
As we already know, today the market is very competitive and fast-growing. Service providers need to build their own clear strategy for UI/UX in order to retain their customers. We can help them by creating distinguished features that users love to have. We look at the market trends and see if they are relevant to our clients based on their users and their own content. For example, let’s look at autoplay. This is when the video service automatically starts playing the next episode when you are watching a TV series. There is no need to manually select the next episode. If all services don’t have this same feature, subscribers will get annoyed by the services that don’t have it. This is a good example where the UI/UX anticipates the user’s needs. This small feature improves the general perception of the product.
Why has the UI/UX design with rows of images become the "standard"
for video services?
I think the rows of images started from the experience at the movie theatre when you see posters next to each other on the wall. We wanted to provide a similar experience which was the start of a trend that has become the standard.
We are more attracted to visual images than text. Images are easy to consume because they require less cognitive effort. Big images are more eye-catching than long boring texts. I believe the same to be true for video services. TV is a visual platform, not made for reading text. Instead, TV is mostly made for consuming media. Therefore, we need to make an easier and more usable product for the content.
3: What's new in UI/UX design?
There is a lot of focus on personalizing
the user experience. Artificial Intelligence helps to understand your profile
and what you like to watch. You see relevant content directly from the
homepage, instead of using the menu to find what you’re looking for. The
content comes to you, instead of you going to the content. The product can
understand how you use it, and adapts its interface.
One of my colleagues gave me an amazing example of this. He has a video app and uses the same channel every Monday. This app collects the data about what and when he watches. The app now shows the same channel every Monday for him. That’s really impressive. Just imagine how this will evolve in the future.
Why is UI/UX important to consumers?
I think I can explain this with my personal experience. Recently I wanted to get more fit and I was looking for a fitness app which allows me to choose any kind of gym. So, I decided to download a few of them and just compare which one I want to use.
In one app, it was hard to understand what’s what; in general, it was just too difficult to use. I tried to use the map function which would allow me to see the nearest gym, but the result was just a chaos of data and images. Also, the look and feel of the app felt old, which made me wonder if the information provided by the app would be trustworthy. The content of an app is very important, but how we present it is also crucial. UI/UX helps consumers to experience the app in the best possible way. This is why UI/UX is important.
5: What's important as we move ahead?
Users all behave differently and experience
products in their own way. We need to keep looking for new solutions and
technologies to improve the experience.
There must be a "wow" experience when they start to use the product. We need to make the user instantly fall in love with the services we create. Beautiful graphic design, playful animations, and easy interaction are examples of ways to impress the users.