As the streaming landscape grows more crowded and competitive, the search for new revenue streams is more critical than ever. With traditional media models facing increasing pressure and subscription fatigue becoming a tangible reality, ad-supported streaming (AVOD, FAST, and hybrid SVOD) is emerging as a powerful, scalable, and profitable path forward.
But success in this space isn't just about throwing ads onto your content; it's about smart, strategic monetization that enhances, rather than detracts from, the user experience.
At 24i, we understand this challenge intimately. As a global leader in streaming video experiences, our end-to-end technology empowers broadcasters, telcos, content owners, and OTT providers to deliver immersive, data-driven streaming services across all major devices.
We've built our advanced advertising solution to be a strategic pillar for your growth, helping you unlock new advertising venues and scale your service with confidence.
Beyond the traditional: The power of a unified ad strategy
The key to thriving in the ad-supported streaming economy lies in a unified, data-driven approach to ad strategy. It’s about more than just delivering ads; it’s about demonstrating the true value of your audience to advertisers, maximizing user engagement, and ensuring strict compliance with ever-evolving privacy regulations.
24i's advanced advertising solution brings together a powerful suite of capabilities designed to achieve precisely this:
• Seamless monetization
Whether it’s Server-Side Ad Insertion (SSAI) for buffer-free delivery and ad blocker circumvention or Client-Side Ad Insertion (CSAI), we provide flexible options to suit your content and strategy. You can even employ Flexible Ad Delivery by Content Type, allowing hybrid CSAI/SSAI strategies based on content characteristics.
• Intelligent data for personalization
Our Parameter Manager enriches VAST ad requests with metadata, including user consent, content information, device type, and invaluable behavioral insights. Combined with the IAB Advertising Index Model to classify users and content into refined segments, this enables deep personalization and highly effective ad targeting.
• Building trust with consent management
With the OneTrust Consent Layer seamlessly integrated, you can ensure GDPR/CCPA-compliant data usage for ad delivery, fostering trust with your audience and maintaining regulatory adherence.
• Proving campaign impact with cross-platform attribution
Our Conversion API enables robust attribution tracking for user actions across major platforms like Meta, Google, and Amazon. This means you can definitively measure the effectiveness of your campaigns and prove real ROI to ad buyers.
• Actionable insights
Our Ad Tracking & Analytics provides comprehensive insights into ad impressions, completions, and user engagement, empowering you to continuously optimize your ad strategy.
• Granular control
Define custom ad breakpoints per asset with Queue Point Ingestion, giving you precise control over your ad placements.
Real-world impact: Use cases for growth
How does this translate into tangible benefits for your streaming service? Our advanced advertising feature set empowers a wide range of use cases:
• Monetized AVOD launches
Launch scalable, ad-supported services with confidence, leveraging SSAI, personalization, and conversion tracking for maximum impact.
• Niche publisher targeting
Reach highly specific audiences with improved ad relevance thanks to IAB classification and the Parameter Manager.
• SVOD/AVOD hybrid models
Drive freemium upsells with intelligent ad delivery based on user behavior and personalize content to enhance the user journey.
• Powerful campaign attribution
Measure ad effectiveness across your diverse digital footprint, including Meta, Google, and Amazon, using our Conversion API.
• Rapid market expansion
Quickly segment audiences and fine-tune ad strategies based on early behavioral insights when entering new markets.
Scale your service, deliver results for advertisers
By combining these powerful capabilities into a single, integrated solution, 24i helps you achieve critical objectives:
- Increase revenue through smarter, more targeted advertising that resonates with your audience.
- Enhance user experience with relevant, well-placed ads that feel like a natural part of the content flow, not an interruption.
- Prove audience value to ad buyers through enriched metadata and behavioral insights, securing higher ad spend and long-term partnerships.
In a rapidly evolving digital landscape, finding new advertising venues and scaling your service effectively demands a sophisticated, end-to-end solution. 24i provides precisely that. By enabling you to deliver results for advertisers while meticulously protecting the viewer experience, we position your streaming service for enduring success in the ad-supported streaming economy.
And thanks to our commitment to continuous innovation, we will soon be rolling out new features and enhancements, including hybrid ad insertion, multiple forms of ad-blocking, and automated ad positioning based on generative AI.
Ready to unlock the full potential of your ad-supported streaming service? Contact 24i today to learn more about our advanced advertising solution.
