May 10, 2021
Pay TV Doesn't Have To Be Painful - New whitepaper challenges assumptions about operator technology choices
Pay TV operators can reduce the stress and expense of launching and operating a TV streaming service, even across multiple brands, if they follow the advice offered in 24i’s new whitepaper, launched today.
In “Pay TV Doesn’t Have To Be Painful”, the streaming experts at 24i look at a number of operator case studies and suggest four ways in which joined-up thinking and an end-to-end technology approach can help operators to profit despite growing pressure for backend efficiency and streaming innovation.
In the face of fierce competition from OTT rivals, operators are looking to streaming technologies to enhance their offering with additional channels, catch-up content and attractive features like network PVR. They also aim to extend their reach to the widest-possible range of unmanaged devices - from mobiles to Smart TVs, and in some cases to become content aggregators.
This new whitepaper shows that it’s possible to balance these consumer benefits with operational goals such as reducing or consolidating head-end infrastructure, protecting brand identity and conserving cash. It shows how the choice of a pre-packaged, turnkey solution for streaming infrastructure and front-end applications can reduce the pain of:
- Going to market - An off-the-shelf option limits up-front Capex investment and lowers the potential for delays and extra costs that often occur during a major integration project.
- Daily operations - Ongoing costs can be reduced by offloading day-to-day monitoring, support, maintenance and multi-vendor management to a single, expert third party.
- Multi-brand operations - A single, flexible streaming backend and configurable front end can be used to efficiently manage multiple customer-facing brands following mergers and acquisitions, or to create additional, OTT-only “lite” services.
- Maintaining a great user experience - An all-in-one streaming solution can bring operators the agility to adjust their UX and front-end UI in line with market demands, without the need to hire design and development teams, ensuring they can standardize functionality, look and feel across different consumer devices.
This is the perfect time to reconsider old assumptions about the value of assembling a unique technology stack of so-called “best of breed” solutions from multiple vendors. ”
“The Pay TV technology landscape has shifted dramatically over recent years and while operators face a lot of new challenges, streaming also brings exciting new opportunities. So this is the perfect time to reconsider old assumptions about the value of assembling a unique technology stack of so-called “best of breed” solutions from multiple vendors. This piecemeal approach not only requires major up-front investment and a long-term commitment to skilled personnel and facilities, it also creates significant integration risk. We’ve been talking about the benefits of switching to an end-to-end, pre-integrated solution for some time now, and this whitepaper shows exactly how some of our customers are enjoying those rewards,” says 24i CEO Joachim Bergman.
Read the full whitepaper here.