Published September 8th, 2020
At 24i we work hard and have fun – especially during IBC. In the 2nd episode of IBC On Location, Martijn van Horssen takes us to the Escape Club in Rembrandtplein, central Amsterdam, which is where we usually host the famous 24i IBC party. While we cannot party together this year, Martijn gives us a master class on how to eat Dutch bitterballen as well as surprising us with a one-time-only performance from the 24i and Amino band … enjoy.
Choosing a name is never easy, whether it is for a child, product or company. In episode 3 of IBC On Location, Kjeld Beijer, Partnerships Manager at 24i, visits our Amsterdam-based subscription technology partner, Cleeng to find out the origins of the company name and what that has to do with the popular Dutch vending snack bar the FEBO!
Talking outside his office on the Herengracht in the majestic heart of Amsterdam's Golden Corner, Luc Bleylevens, Senior Product Director at Cleeng, draws parallels between the district's role in the Dutch golden age of commerce and today's golden age of television.
With people in the US signing up to an average of four streaming video services during the COVID-19 pandemic, service providers are having to rapidly scale, offer new business models, and adopt smarter marketing tactics in order to keep pace with increased demand and competition. They also have to address the thorny issue churn. On this topic, Luc explains how, by using a mix of data and creativity, providers are able to recognize pre-churn indicators and then address them with their subscribers before it's too late.
Sep 10, 2020
Episode 5 of IBC On Location takes us to the NDSM neighborhood in Amsterdam North, a vibrant haven for creatives challenging the norm of the Dutch art scene. Where better than to meet Sjors Hendriks, COO at Youfone, the Dutch MVNO challenging the market by offering people more value, choice, and freedom on how they bundle their internet, (mobile) phone and TV subscriptions.
Speaking to Vanessa Vigar, 24i's VP Marketing, Sjors explains Youfone's journey from mobile telephony to television and streaming video and how their recently-launched Android TV service offers even more choice and content to customers. Sjors explains why the service had to be launched in just five months and how this was made possible by the fast deployment of the 24i/Amino end-to-end multiscreen solution, and close collaboration with Google.
He advises industry executives that that without trade events, such as IBC, they can get a good feel of where the market and technologies are heading by working more closely with existing technology partners and influencing their roadmaps. While on location, Sjors and Vanessa enjoy "Dutch sashimi" and another typical IBC breakfast!
Jun 10, 2020
Putting the customer first is a prerequisite for any successful service - especially in the competitive world of #videostreaming.
In episode 2 of #In Conversation With… , Ramon Duivenvoorden, 24i's CCO explains the Customer-Centric principles to 24i's product development and the crucial role #microservices play in providing Video Service Providers with flexibility and mass customization.
Hosted by Craig Kierce and produced from Ramon's home in LA, we hope you enjoy watching and invite you to check out Ramon's blog on the subject here.
Sep 08, 2020
In the first of our IBC On Location series, Martijn van Horssen, joint-CEO and Co-founder of 24i welcomes us to the RAI and our home city of Amsterdam. While all may be quiet on the ground without this year's show, the high demand for entertainment services, puts the streaming media industry in an enviable position of creating, delivering and supporting the flood of exciting new video services that have come to market since last year's show.
Martijn talks about how the bar has been raised to a new level for service providers to deliver truly competitive, premium video experiences and why this shines new importance on the growth of technical collaboration and innovation across the ecosystem. Martijn shares an update on 24i since joining the Amino family a year ago, and reminds us of the importance of staying positive and having fun, even if we cannot do so together in person this year.