March 4, 2024

The evolution of the Subscriber. Chapter 1: Navigating the Streaming Maze

By Sebastian Braun, SVP Product at 24i

Remember When Choosing a Movie Was Easy?

Ah, the golden age of streaming... a distant memory where finding something to watch wasn't an epic quest fraught with frustration. Remember browsing just one platform, settling on a flick in minutes, and enjoying a seamless viewing experience across any device? Those days seem may seem as lost as Blockbuster video.

Fast forward to today's streaming jungle, where platforms battle for your eyeballs, subscriptions multiply like rabbits, and geo-blocking keeps your favourite shows hostage. We juggle multiple services, fight with restrictions, and spend precious minutes scrolling through endless libraries, often ending up overwhelmed and empty-handed.

To succeed in this endeavour, it is key to understand that the struggle is real. There’s real pain that audience communities suffer from discovery fatigue, through subscription overload, to a not-so-fun device juggling act.  

That's why it’s important to champion and advocate solutions that put the power back in your hands to match your audiences with the content they love:

  • Content aggregation: An environment where the content your community craves finds them, curated based on their unique preferences. No more endless scrolling, just relevant recommendations served up on a silver platter.
  • Personalized magic: Enable a two-way path where browsing for your audiences feels like a conversation with a friend who knows their taste better than anyone.
  • Say goodbye to bill shock: Simple, Seamless, Affordable way for subscribers to manage their streaming options in one place, with transparent pricing and no hidden fees. Sounds like a dream, right? Well, if it is one, it can certainly be turned into reality.

24i, your friendly guide through the maze.

For 15 years, we’ve been helping both users and content providers navigate this ever-evolving terrain. Think of us as the Sherpas of streaming, equipped with powerful tools to tame the chaos and bring joy back to your audiences’ viewing experience.

Forget coding, unleash your inner content experience  curator.

At the heart of the 24i magic lies an ingenious platform that empowers anyone, tech whiz or not, to create personalized experiences. This means that content providers can now easily update content in real-time, choose what their viewers see, and shape their journey across smartphones, TVs, and all sorts of devices – no coding required!  

Now, we also know this is not just one-sided problem. And we are fully aware that this complicated puzzle extends beyond user experience to Content providers who face a constant dance of accessibility, device compatibility, and content rights monetization.  

To be continued...

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