Smarter Streaming
Data-driven personalization done better
Increasing viewer engagement is essential for any streaming service. The more content consumers watch, the more advertising revenue they generate or the less likely they are to churn away from their subscription package.
Personalization of content discovery and the overall UX can have a dramatic effect on engagement. But it requires smart use of data that’s generated by your streaming service.
24iQ is a unique personalization platform that combines AI-powered algorithms and human analysis to drive classic features like “because you watched” and “recommended for you”.
Use 24iQ to automate dynamic adjustment of your entire app layout, search results and marketing communications per viewer for an overall experience that’s better suited to them.
24iQ is now available in two handy packages that are pre-integrated with our streaming solutions for OTT, Broadcaster and Pay TV customers, or with managed services layered on top.
So, whatever your business model, streaming platform or stage in your streaming journey, you’ll find a 24iQ solution that helps your users to find and watch more of the content they love.
Which 24iQ personalization option will you choose?
Are you looking for an end-to-end streaming solution with built-in recommendations and the ability to scale as you grow? Or are you in the market for something truly unique that you can integrate with your existing streaming platform? We’ve got a 24iQ option tailored to your needs:
New to personalization?
Start your recommendations journey with 24iQ Essentials It’s built-in to our solutions for OTT, Broadcast and Pay TV
24iQ Essentials
- Drive engagement with More Like This, Because You Watched, Trending & Most Popular rails.
- Improve content discovery with smarter search features.
- Dive into the data with our standard analytics and A/B testing.
Looking for more?
Step-up your personalization game with 24iQ Advanced Combine ready-to-use functionality with managed service elements
24iQ Advanced
- Add AI-based metadata enhancement to the 24iQ Essentials functionality
- Tempt users with Recommended for You, & People Also Watched rails, plus editorial boosting.
- Go deep into your data with advanced analytics and A/B testing
Want total control?
Define your own solution with 24iQ Enterprise Layer managed services on top of 24iQ in combination with any streaming platform
24iQ Enterprise
- Pick a la carte from our capabilities on a managed service basis
- Choose to personalize your marketing, or optimize entire pages per user
- Get data smart with our enterprise analytics
Not just another black box recommendation engine
The 24iQ platform is based on a “test, learn and refine” methodology that sets it apart from other off-the-shelf recommendation engines and analytics packages. Depending on the 24iQ option you choose, you’ll get access to a range of exciting capabilities
Personalized UX
Maximize on-screen viewer engagement by using behavioral insights from our state-of-the-art, machine learning technology. It powers user-specific content sections like “recommended for you,” “more like this” and “trending” or “most popular” as well as auto-play and smart search. With 24iQ Enterprise, you can even dynamically alter the entire page layout to personalize the complete UX.
Enhanced metadata
Let our experts upgrade your metadata quality to remove unwanted “noise”. Make better and more consistent use of keywords (including concepts like franchise) across your service to create more intelligent links between different content items – because better metadata drives better matching between consumers and content.
Optimized search
Slash the time spent searching for specific content with dynamic, fast & intelligent search capabilities that tune results based on an individual user’s known tastes. Utilize on-screen real estate effectively to expand content discovery, returning intuitive results with fuzzy matching, suggested searches and semantic search.
Actionable insights
Do you want to know how each part of your page performs or to map your customer journeys? Can you identify behaviors that indicate imminent churn? Do you need data on content usage and royalty obligations or insight on streaming QoS? Delve into your data with our analytics studio or get bespoke analytics to inform strategic decision making.
Personalized marketing
With 24iQ Enterprise, you can take recommendations beyond the boundaries of your app with personalization at every touchpoint. Drive repeat visits with an end-to-end journey that includes intelligent, user-targeted content suggestions in automated push notifications, emails and direct (posted) mail and keeps your service at the top of the user’s mind.
Innovative personalization
We’re pushing the boundaries of engagement by carefully combining data science with editorial curation. From highly targeted suggestions of what to watch on live & FAST channels right now, to mood selectors that match content to the user’s frame of mind, 24iQ powers innovative ways to keep viewers engaged. Ask us what you can do with 24iQ Enterprise!
The Science of Streaming
The 24iQ platform uses sophisticated Machine Learning techniques to deliver quality personalization for your streaming service, no matter which of our 24iQ options you select.
Users are classified based on their behavior at key touchpoints. Different data modeling strategies are then built, blended and applied to each user to deliver the very best results, even for low-frequency users. With 24iQ Advanced and 24iQ Enterprise, you can configure your own models and up-weight specific variables to allow for genre and commercial optimization. This ensures we can deliver a great UX for users and great results for your business.
A robust and scalable API platform
The 24iQ platform is built on a range of state-of-the-art APIs. Whether you’re taking advantage of our pre-integration with 24i Mod Studio’s white-label apps, or integrating your own streaming platform with the 24iQ Enterprise managed service, you’ll enjoy a quick, easy and reliable route to personalization success.
✓ Proven - Trusted by streaming services with 10m+ active users
✓ Scalable - AWS cloud hosted, architected for significant growth
✓ Reliable - Fast response times, 99.99% of calls returned
✓ Robust - Multi-region AWS deployment limits downtime
✓ Resilient - API fall-back outputs protect UX if errors occur
✓ Easy - Average 24iQ Enterprise integration time is 60 days to live
✓ Secure - Architecture designed with security-first principles
✓ Flexible - Supports real-time and batch data ingestion
✓ Proven - Trusted by streaming services with 10m+ active users
✓ Scalable - AWS cloud hosted, architected for significant growth
✓ Reliable - Fast response times, 99.99% of calls returned
✓ Robust - Multi-region AWS deployment limits downtime
✓ Resilient - API fall-back outputs protect UX if errors occur
✓ Easy - Average 24iQ Enterprise integration time is 60 days
✓ Secure - Architecture designed with security-first principles
✓ Flexible - Supports real-time and batch data ingestion
Managed Service or Self Service? The choice is yours
24iQ Enterprise layers managed services on top of 24iQ, so you can enjoy the benefits of an expert in-house personalization team, without the hassle of hiring your own specialists. But our self-service portal also gives you the option to gradually take more control, configuring your own data models and running A/B tests - always with our expert advice and support.
Three great reasons to choose 24iQ Enterprise
If you’re serious about personalization to drive your user engagement, 24iQ Enterprise offers a unique combination of AI-powered data science and deep video industry experience to ensure the best match between consumers and content.
“We’ve been delighted with how the 24i team has worked continuously with us to generate meaningful recommendations for each customer. It has been an effortless and pleasurable experience to integrate with them.”
Hi! I am Tony.
I am Senior Sales Executive
for 24iQ
Want to know more about the 24iQ solution?
Tell us about your personalization needs or book a demo.
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