Enjoy better content engagement with 24iQ

Smarter Streaming

Data-driven personalization done better

Increasing viewer engagement is essential for any streaming service. The more content consumers watch, the more they’ll value their subscription, or generate advertising revenue. Whatever your business model, you’ll want to help users to find and watch more of the content they love.

Personalization of content discovery and the overall user experience has been shown to have a dramatic effect on engagement. But it requires making smart use of data that’s already available in your streaming service.

24iQ is a unique managed service that can be used with any video streaming platform. It harnesses the power of your data to take recommendations and personalization far beyond the simple “because you watched” or “recommended for you” row.

24iQ combines AI-powered algorithms and human analysis to drive dynamic adjustment of the entire app layout, search results and marketing communications. The result is an overall experience that’s better suited to the individual user.

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Not just another black box recommendation engine

24iQ’s “test, learn and refine” methodology sets it apart from other off-the-shelf recommendation engines and analytics packages. Here’s what we do:

Personalized UX

Maximize on-screen viewer engagement by using behavioral insights from our state-of-the-art, machine learning technology. It powers user-specific content sections like “recommended for you,” “more like this” and “trending” or “most popular” as well as auto-play and smart search. You can even dynamically alter the entire page layout to personalize the complete UX.

Enhanced metadata

Let our experts upgrade your metadata quality to remove unwanted “noise”. Make better and more consistent use of keywords (including concepts like franchise) across your service to create more intelligent links between different content items – because better metadata drives better matching between consumers and content.

Optimized search

Slash the time spent searching for specific content with dynamic, fast & intelligent search capabilities that tune results based on an individual user’s known tastes. Utilize on-screen real estate effectively to expand content discovery, returning intuitive results with fuzzy matching, suggested searches and semantic search.

Actionable insights

Do you want to know how each part of your page performs or to map your customer journeys? Can you identify behaviors that indicate imminent churn? Do you need data on content usage and royalty obligations or insight on streaming QoS? Delve into your data with our analytics studio or get bespoke analytics to inform strategic decision making.

Personalized marketing

Take recommendations beyond the boundaries of your app with personalization at every touchpoint. Drive repeat visits with an end-to-end journey that includes intelligent, user-targeted content suggestions in automated push notifications, emails and direct (posted) mail and keeps your service at the top of the user’s mind.

Innovative personalization

We’re pushing the boundaries of engagement by carefully combining data science with editorial curation. From highly targeted suggestions of what to watch on live TV channels right now, to a mood selector that matches content to the user’s current frame of mind, 24iQ finds innovative ways to keep viewers engaged.

The Science of Streaming

24iQ uses sophisticated Machine Learning techniques to deliver quality personalization for your streaming service. Users are classified based on their behavior at key touchpoints. Different data modeling strategies are then built, blended and applied to each user to deliver the very best results, even for low-frequency users. Business rules allow for genre and commercial optimization to ensure we deliver the most relevant user experience for your platform.

A robust and scalable API platform

Integrating with 24iQ’s managed service is quick and easy via our state-of-the-art APIs.

✓ Resilient - API fall-back outputs protect UX if errors occur
✓ Easy - Average integration time is 60 days for live deployment
✓ Secure - Architecture designed with security-first principles
✓ Flexible - Supports real-time and batch data ingestion

✓ Proven - Trusted by streaming services with 10m+ active users
✓ Scalable - AWS cloud hosted, architected for significant growth
✓ Reliable - Fast response times, 99.99% of calls returned
✓ Robust - Multi-region AWS deployment limits downtime
✓ Resilient - API fall-back outputs protect UX if errors occur
✓ Easy - Average integration time is 60 days for live deployment
✓ Secure - Architecture designed with security-first principles
✓ Flexible - Supports real-time and batch data ingestion

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Help your customers discover more of the content they love

Our specialist video and TV data science solutions are easy to integrate as a seamless part of your ecosystem. They showcase the very best live and on demand video for your audience. Our technology and analytics are designed specifically to drive views, loyalty and revenue.

Three great reasons to choose 24iQ personalization

24iQ offers a unique combination of AI-powered data science and deep video industry experience to ensure the best match between consumers and content.

Streaming solutions for every video service

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“We’ve been delighted with how the 24i team has worked continuously with us to generate meaningful recommendations for each customer. It has been an effortless and pleasurable experience to integrate with them.”

Sacha Stanton, CTO at MGM+

Read the Case Study

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“24i proved to be a perfect match for our product vision...Their hands-on and solution-oriented way of working, coupled with a profound data-science expertise, makes them our trusted partner in creating a unique content discovery and engaging user experience.”