Published December 11th, 2019
Video Experience Solution Enriches and Extends the BroadwayHD Video Service to Drive Growth and Profitability
Amsterdam, The Netherlands – 11 December 2019 – 24i, the industry-leading, global video experience company, today announced that it has created, and launched a new suite of applications and Subscription Video-On-Demand (VOD) services for US-based video streaming service BroadwayHD.
The premier streaming service for live theatre BroadwayHD is available online at broadwayhd.com, and via a dedicated app on iOS, Android, Apple TV, Amazon Firestick and Roku. Included among the recent hit productions released on the service are 42nd Street and Kinky Boots, both filmed on the West End by the BroadwayHD team, along with other recent and iconic stage shows such as Cats, King and I, and An American in Paris.
“We’re committed to providing the very best Broadway streaming experience to our growing global fanbase,“ said Stewart F. Lane and Bonnie Comley, co-founders and co-owners, BroadwayHD. “We’re extremely pleased with the OTT solution provided by 24i, which has enabled us to launch our next-generation video service across multiple platforms and devices, introduce new business models and refresh and enrich our user experience. The high performance of this new platform enables us to concentrate on the quality of our content and growing the global audience for BroadwayHD.”
24i has worked in partnership with the subscriber retention management company Cleeng to deliver BroadwayHD a robust end-to-end OTT video solution that accelerates growth by simplifying the management, marketing and monetization of its content while providing subscribers with a rich, personalized and easy to navigate experience on any device.
“The quality of the BroadwayHD OTT video service is testament to their dedication to operational excellence, maximizing their content investments and providing subscribers with the best video experience possible,” said Martijn van Horssen, Joint-CEO of 24i. “Our Video Experience Platform is purposely designed to facilitate the creation of end-to-end OTT solutions with ecosystem partners such as Cleeng, so that our customers can accelerate business growth and focus their resources and expertise on creating great content for their subscribers.”
24i’s Video Experience platform allows BroadwayHD to readily create next-generation, branded video experiences and applications while being able to best-manage and monetize its content on any platform and device. Meanwhile, Cleeng’s subscriber retention management feature will help BroadwayHD analyse, predict and optimize its video services through advanced churn intelligence and payment solutions.
By DONALD MCGARVA, Group Chief Executive Officer, Amino
As we start a new year and decade at CES 2020, we cannot help but think about how we gain clarity around what the future of the TV looks like. We have seen significant change in the past several years as consumers opt out of Pay TV contracts and pursue seemingly endless alternatives in the form of vMVPD, SVOD or D2C services. Even as more content is being produced, the future of TV is dependent on what consumers really want.
We believe consumers want what we call a modern TV experience. A modern TV experience gives the consumer rich, engaging, flexible and personalised ways to access and consume video content. We already know that consumers are using more devices than ever before to watch videos. While the TV itself is still a meaningful device it is. by its very nature, limited to in-home viewing. Networks continue to advance with 5G rollouts underway and improved WiFi solutions fulfilling consumer demand for connectivity on any device.
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Watch Amino's year in review
Sep 06, 2018
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Jan 16, 2019
We’re thrilled to see that our customer, NLZiet, an online OTT Platform in Holland, is experiencing a strong growth on connected TVs. The usage figures for NLZiet show that online viewing time on a connected TV screen increased by 30% in 2018.
With a viewing time share of 57%, the ‘good old tv’ has become by far the most important device for viewing online live television and video on demand. The 57% viewing time can be divided into 31% set-top box (Apple TV and Chromecast) and 26% smart TVs.
Recent studies already show that sales of tablets and desktops are falling. The fact that tablets and desktops are becoming increasingly out of favour is also reflected in the viewing behaviour of NLZiet users. Last year, the share of viewing time on desktops dropped to 19% (-30%) and on tablets to 14% (-22%). The share of viewing time on smartphones dropped to 9%, which is also influenced by the large growth in viewing time on set-top boxes and smart TVs. When streaming via an Apple TV and Chromecast, the smartphone is also often used.
“Viewers are increasingly taking their online viewing behaviour to the big screen,” commented Niels Baas, managing direvtor of NLZiet. “The current connected TVs and streaming devices make the new TV viewing easily accessible and offer a full-fledged and inexpensive alternative to a TV subscription’.
At 24i, we’re proud to work with innovative and leading OTT platforms like NLZiet. With a decade of experience in creating, designing and deploying video streaming applications for all devices, 24i is growing its client roster of leading properties like iflix, Globo, Tennis Channel, NPO, RTE, Fox Sports, Sinclair Broadcasting Group and many more.
Contact us today to learn more on how 24i can help you reach your audience across all devices and platforms.
Jul 26, 2019