BroadwayHD Launches Next Generation Streaming Video Service with 24i

Published December 11th, 2019

Video Experience Solution Enriches and Extends the BroadwayHD Video Service to Drive Growth and Profitability

Amsterdam, The Netherlands – 11 December 201924i, the industry-leading, global video experience company, today announced that it has created, and launched a new suite of applications and Subscription Video-On-Demand (VOD) services for US-based video streaming service BroadwayHD

The premier streaming service for live theatre BroadwayHD is available online at, and via a dedicated app on iOS, Android, Apple TV, Amazon Firestick and Roku. Included among the recent hit productions released on the service are 42nd Street and Kinky Boots, both filmed on the West End by the BroadwayHD team, along with other recent and iconic stage shows such as Cats, King and I, and An American in Paris.

“We’re committed to providing the very best Broadway streaming experience to our growing global fanbase,“ said Stewart F. Lane and Bonnie Comley, co-founders and co-owners, BroadwayHD. “We’re extremely pleased with the OTT solution provided by 24i, which has enabled us to launch our next-generation video service across multiple platforms and devices, introduce new business models and refresh and enrich our user experience. The high performance of this new platform enables us to concentrate on the quality of our content and growing the global audience for BroadwayHD.”

24i has worked in partnership with the subscriber retention management company Cleeng to deliver BroadwayHD a robust end-to-end OTT video solution that accelerates growth by simplifying the management, marketing and monetization of its content while providing subscribers with a rich, personalized and easy to navigate experience on any device. 

The quality of the BroadwayHD OTT video service is testament to their dedication to operational excellence, maximizing their content investments and providing subscribers with the best video experience possible,” said Martijn van Horssen, Joint-CEO of 24i. “Our Video Experience Platform is purposely designed to facilitate the creation of end-to-end OTT solutions with ecosystem partners such as Cleeng, so that our customers can accelerate business growth and focus their resources and expertise on creating great content for their subscribers.”

24i’s Video Experience platform allows BroadwayHD to readily create next-generation, branded video experiences and applications while being able to best-manage and monetize its content on any platform and device. Meanwhile, Cleeng’s subscriber retention management feature will help BroadwayHD analyse, predict and optimize its video services through advanced churn intelligence and payment solutions. 

Modern TV Experiences Driving The Future of TV

By DONALD MCGARVA, Group Chief Executive Officer, Amino

As we start a new year and decade at CES 2020, we cannot help but think about how we gain clarity around what the future of the TV looks like. We have seen significant change in the past several years as consumers opt out of Pay TV contracts and pursue seemingly endless alternatives in the form of vMVPD, SVOD or D2C services. Even as more content is being produced, the future of TV is dependent on what consumers really want.

We believe consumers want what we call a modern TV experience. A modern TV experience gives the consumer rich, engaging, flexible and personalised ways to access and consume video content. We already know that consumers are using more devices than ever before to watch videos. While the TV itself is still a meaningful device it is. by its very nature, limited to in-home viewing. Networks continue to advance with 5G rollouts underway and improved WiFi solutions fulfilling consumer demand for connectivity on any device.

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