Launching and managing TV services across multiple brands presents a significant challenge for network operators and service providers. Each brand needs its own proposition, customer experience and commercial offering, but building and maintaining separate TV platforms can increase infrastructure costs, integration complexity and operational effort.
Through their strategic partnership, 24i and TV Factory demonstrate how a shared TV-as-a-Service (TVaaS) foundation can support multiple branded services without multiplying the underlying technology.
With 24i providing the fully managed TV platform and TV Factory handling local service aggregation and commercial operations, service providers can focus on delivering compelling TV experiences to their customers while benefiting from shared infrastructure and managed operations.
Supporting Multiple Brands Without Multiplying Complexity
For service providers looking to introduce or expand their TV offerings, technology complexity can become a barrier to growth.
Building a dedicated TV platform for every brand often means duplicating infrastructure, managing multiple vendor integrations and maintaining separate operational processes. As the number of brands grows, so does the effort required to support them.
The 24i and TV Factory partnership addresses this challenge through a shared technology foundation designed to support different branded TV propositions.
Rather than operating independent TV stacks, providers can benefit from a common platform while maintaining their own customer relationships, commercial offerings and brand identities.
