Published March 27th, 2019
Amsterdam, The Netherlands, March 27th 2019 – Today 24i Media, an industry-leading, global video app developer, announced that it is helping power the newly launched streaming service STIRR, from Sinclair Broadcast Group.
Sinclair’s STIRR, powered in part by 24i Media’s app technology, makes popular national news, sports, entertainment, local news and other content available on a variety of mobile and connected TV device platforms in the U.S.
“We are glad to be working with innovative and technology-driven partners like Sinclair Broadcast Group, as our work together contributes to the continuous enhancement of our technology platform and enables us to stay at the forefront of the latest media technologies and services,” said Ramon Duivenvoorden, CCO at 24i Media.
Using 24i’s module-based technology, media companies and broadcasters such as Sinclair, can create and launch immersive and flexible streaming video services on all screens, tailored to their needs. With this modular approach, customers are offered a faster and more flexible way of building their apps with state-of-the-art components and third-party integrations.
“STIRR extends the reach of broadcast content and brings our original digital content to even more users,” said Adam Ware, general manager of STIRR. “24i’s application development platform has helped us efficiently deliver an exceptional product.”
Leveraging 24i’s SmartTemplate solution and proprietary AppCore technology platform allows for smooth customization and repurposing of the UI, offering scalability and a template-based approach for easy customization across a number of connected devices and enhancements at any time. 24i and Sinclair worked together to ensure consistency of the STIRR branding across Apple TV, Android, FireTV, Roku and iOS.
“The OTT multiscreen environment is always changing, and it’s important that broadcasters differentiate the user experience and ensure a fast time to market for their services,” said Martijn van Horssen, CEO at 24i Media. “With the launch of STIRR, Sinclair Broadcast Group is taking a pivotal step in offering their viewers a truly original and personalized viewing and user experience. We are incredibly excited to be working with STIRR as they endeavor to drive their next phase of digital growth with video. We look forward to playing an active role as its service evolves over the forthcoming years.”
Amsterdam (The Netherlands), March 21st, 2019 - 24i Media, an industry-leading, global video app developer, today announced that they will launch its innovative ATSC 3.0 solution for broadcasters and Pay-TV service providers at the 2019 NAB show in Vegas.
24i’s ATSC 3.0 solution is designed to greatly enhance over-the-air services for viewers while bringing together broadcast and broadband functionality to give audiences more content and choice. It will deliver a better experience for viewers, and also allow broadcasters to utilize addressable advertising and better measure who is watching which programs. The solution is compatible with any ATSC device, therefore allowing rapid integration on the preferred device.
“We are super excited to announce the launch of our innovative ATSC 3.0 solution at NAB,” said Martijn van Horssen, CEO at 24i Media. “Apart from providing our customers with cutting-edge ATSC 3.0 technology, our solution makes it possible for advertisers to get better targeted ads based on several parameters such as channel, genre, and location. Empowering broadcasters to start serving personalized advertising and thus create new revenue streams from advertisers.”
With full support for hybrid TV viewing, 24i’s innovative ATSC 3.0 solution enables interactive solutions and viewing of streaming video content on a range of devices such as Smart TVs, set-top-boxes (STBs), Internet or Hybrid, with low latency (CMAF DASH).
“ATSC 3.0 will be able to bring together OTT and live linear programming in a way not possible before,” said Rehor Vykoupil, CBDO at 24i Media. “With our many years of UI & UX experience from designing interactive HbbTV Apps which is part of the ATSC standard, we are well-equipped to address the challenges faced by our customers, and accelerate their time-to-market for product development and deployment.”
At 24i’s booth at NAB, #SU9610, 24i will provide visitors with an interactive demo of their newly launched ATSC 3.0 solution and addressable tv. 24i has also added another potential monetization revenue stream for broadcasters, the ATSC 3.0 TV Games Portal, allowing customers to extend their solution with a TV game portal with pre- integrated monetization tools. This too will be demonstrated at the 24i booth at NAB.
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