Published April 21st, 2017
Amsterdam, The Netherlands, April 21st 2017 – 24i Media, a leading provider of multi-screen TV apps, announced today that they have integrated the cloud-based Microsoft Cognitive Services Recommendations API to enable their customers to easily build a smarter recommendation engine. The Recommendations API is pre-integrated in 24i’s recently launched CMS, SmartOTT Backstage.
“The hottest driver for Over-the-Top (OTT) growth is customized, user-specific discovery algorithms – the ability to wow consumers with a stunning personalized user experience.” said Martijn Van Horssen. “By integrating Microsoft Cognitive Services Recommendations API, we empower our customers to take personalization to the next level and significantly reduce customer churn and increase revenue growth.”
Today’s viewers expect you to really know them and personalize your recommendations to help them through the search and discovery process. They also expect a service that is personalized and delightful at every stage of the experience from sign-up to discovery and viewing to renewals. With the Microsoft Cognitive Services Recommendations API, using cognitive computing to deliver a number of algorithm-derived results, such as Frequently Bought Together (FBT) products, item-to-item recommendations, and customer-to-item flows, 24i enables their customers to generate higher consumption, customer satisfaction and increased revenues with a smarter recommendation engine.
“24i Media underscores our commitment to provide our customers with state-of-the-art innovation in cloud technology. ,” said Tony Emerson, Managing Director, Worldwide Media & Cable at Microsoft Corp. “By integrating Recommendations API, part of Microsoft Cognitive Services, 24i allows their clients to customize what’s being fed based on the user history so their customers end up with higher engagement and lower churn – both key metrics for successful OTT services today.
Key features in the integrated recommendation API from Microsoft Azure:
Meet 24i at NAB Show 2017, booth #SU11702CM
24i will be exhibiting at the NAB Show in Vegas, April 24- 27, booth #SU11702CM where they will be showcasing their innovative stack of services and product offerings for broadcasters, networks and content owners. To learn more about the Microsoft Azure integration, the newly launched CMS, SmartOTT Backstage or to schedule a meeting with a 24i Media representative at the NAB Show, please visit http://www.24i.com/meet-us-nab-2017/
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms.
24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno. For more information, please visit www.24i.com.
For more information, please contact:
Mob: + 45 29 66 64 20
May 09, 2018
Mar 27, 2019
Amsterdam, The Netherlands, March 27th 2019 – Today 24i Media, an industry-leading, global video app developer, announced that it is helping power the newly launched streaming service STIRR, from Sinclair Broadcast Group.
Sinclair’s STIRR, powered in part by 24i Media’s app technology, makes popular national news, sports, entertainment, local news and other content available on a variety of mobile and connected TV device platforms in the U.S.
“We are glad to be working with innovative and technology-driven partners like Sinclair Broadcast Group, as our work together contributes to the continuous enhancement of our technology platform and enables us to stay at the forefront of the latest media technologies and services,” said Ramon Duivenvoorden, CCO at 24i Media.
Using 24i’s module-based technology, media companies and broadcasters such as Sinclair, can create and launch immersive and flexible streaming video services on all screens, tailored to their needs. With this modular approach, customers are offered a faster and more flexible way of building their apps with state-of-the-art components and third-party integrations.
“STIRR extends the reach of broadcast content and brings our original digital content to even more users,” said Adam Ware, general manager of STIRR. “24i’s application development platform has helped us efficiently deliver an exceptional product.”
Leveraging 24i’s SmartTemplate solution and proprietary AppCore technology platform allows for smooth customization and repurposing of the UI, offering scalability and a template-based approach for easy customization across a number of connected devices and enhancements at any time. 24i and Sinclair worked together to ensure consistency of the STIRR branding across Apple TV, Android, FireTV, Roku and iOS.
“The OTT multiscreen environment is always changing, and it’s important that broadcasters differentiate the user experience and ensure a fast time to market for their services,” said Martijn van Horssen, CEO at 24i Media. “With the launch of STIRR, Sinclair Broadcast Group is taking a pivotal step in offering their viewers a truly original and personalized viewing and user experience. We are incredibly excited to be working with STIRR as they endeavor to drive their next phase of digital growth with video. We look forward to playing an active role as its service evolves over the forthcoming years.”
Sep 15, 2014