Published November 22nd, 2017
Over-the-top video services have overtaken TV set-top boxes as the primary place where consumers watch their favorite shows, according to the 2017 ”Conquering Content” study from Hub Entertainment Research.
The survey was conducted in October and included more than 2,200 households that have broadband and watch at least five hours of TV content per week.
Hub has run the study every year since 2014, focusing on consumer video and entertainment trends.
In 2014, 64% of respondents said they watch their favorite show on a TV set-top box, compared to 31% for an online video source. This year, for the first time, online video has overtaken the set-top box, with 52% of respondents saying they watch their favorite show on an online service, compared to 48% who watch on the traditional platform.
One major reason for the shift is that online streaming platforms like Netflix and Amazon are aggressively investing in original content.
“These findings suggest that the aggressive investment SVODs are making in original and exclusive content is paying big dividends,” said Peter Fondulas, co-author of the study and principal at Hub, in a statement. “In this research and other recent studies, we see clear evidence that high-profile online exclusives generate buzz that draws consumers to these platforms, which not only helps attract brand-new subscribers but also builds loyalty among current customers.”
All told, 29% of respondents said their favorite show was on Netflix, compared to 14% in 2014. Likewise, live viewership is trending down, with 31% of respondents saying they watch their favorite show live, compared to 45% three years ago.
On behalf of 24i, Contentwise, MPP Global, Fincons Group and Horowitz Research we would like to thank you for attending OTT day in Los Angeles last week. We hope you enjoyed it as much as we did. We've gathered some pictures from the event, view them here.
Across a half day, OTT Day offers a free to attend summit that informs, inspires and connects members of the video, media and technology community with a combination of unique networking features and a high-level speaker program. The OTT Day in LA brought together some of the brightest minds in the industry, who shared insight and knowledge into the technology and business opportunities in the OTT ecosystem.
OTT Day will be back again, this time in New York on March 7th 2018. Meanwhile- you can find us at various industry events throughout the world, view more events here.
Sep 10, 2020
Episode 5 of IBC On Location takes us to the NDSM neighborhood in Amsterdam North, a vibrant haven for creatives challenging the norm of the Dutch art scene. Where better than to meet Sjors Hendriks, COO at Youfone, the Dutch MVNO challenging the market by offering people more value, choice, and freedom on how they bundle their internet, (mobile) phone and TV subscriptions.
Speaking to Vanessa Vigar, 24i's VP Marketing, Sjors explains Youfone's journey from mobile telephony to television and streaming video and how their recently-launched Android TV service offers even more choice and content to customers. Sjors explains why the service had to be launched in just five months and how this was made possible by the fast deployment of the 24i/Amino end-to-end multiscreen solution, and close collaboration with Google.
He advises industry executives that that without trade events, such as IBC, they can get a good feel of where the market and technologies are heading by working more closely with existing technology partners and influencing their roadmaps. While on location, Sjors and Vanessa enjoy "Dutch sashimi" and another typical IBC breakfast!
Jul 29, 2020
This week we are celebrating the launch of our all-new Video Experience Platform. In the latest episode of the ‘In Conversation With…’ video series, Pim Verbij, VP Product at 24i, explains the ins and outs of the new platform.
The Video Experience Platform in short, is the latest evolution in the 10+ years 24i has spent innovating the video experience. Over the past years, 24i has developed and released applications on many devices, including, but not limited to: web; mobile; SmartTV, consoles and Set Top Boxes. The Video Experience platform is the logical successor to all that experience amassed over the years.
Being able to deliver apps at a quick pace (fast time to market/revenue), while still being highly configurable and scalable, lies at the heart of what the Video Experience Platform offers. It is a combination of technology, a way of thinking and a way of working, all in order to accelerate how we develop and publish video applications to market. But what exactly does that mean? Let’s break it down.
When you read the subtitle above, you might begin to wonder what I mean with this. Why the Three Musketeers? That’s exactly what the Video Experience Platform is: a combination of three products, that combined, make the ultimate video experience.
Going top to bottom, you obviously need a website and apps, that will be used by your users. That’s where the Smart Apps product comes in. Comprised of a single code base for all types of devices, and heavily relying on microservices and ready-to-use components; we leverage the Smart Apps product to quickly setup and create applications.
So now you have your app. But what does the app look like, how do you position and display content in such a way that it attracts users and keeps them on your platform? That’s where the second musketeer comes into play: Backstage. Simply put: Backstage is a CMS and integration manager that allows you to configure almost every aspect of your application. You can adjust the branding, determine the content shown, and even leverage partner-integrations in order to get the most out of your application.
Finally, you obviously need to make sure that there is actual video content making their way to your apps. That’s the third musketeer: Smart Video. Whether you need Video on Demand, Live Video, Catchup and many more; Smart Video is there to handle any type of content.
Which brings us to the D’Artagnan of this story: the actual video content. The series and movies that your customers have grown to love and adore. The goal of the Video Experience Platform is in that sense also very simple. We don’t want you to worry about setting up apps, branding, or delivery of that video content. That’s what we do for you. Allowing you to fully focus on making sure that your users are getting the content they deserve.
The Video Experience Platform is not done, and it never will be. Like technology in general, we are continually evolving and adapting to the changes in the market. This allows our customers to continiously leverage the latest and greatest features offered by the platform.
People usually say that change isn’t always easy. That is however a key thought behind this platform. We want to change, we want to evolve and adapt. And that’s where the key architecture behind the platform comes into play. Everything is setup to be interchangeable, through the use of microservices.
As an example, the platform comes with recommendations built-in. We take user data, make some calculations and recommended content comes rolling out. There are however companies specialised in only that: recommendations. Our microservices architecture allows us to quickly switch between various recommendation engines. The input will still be used data, and the output will still be recommended content. In between is however a different microservice, that calculates the recommendations in a different way, leveraging the partner implementation. By switching between these microservices, the entire platform still continues to work as expected, but you are now using a completely different recommendation engine. Simple as that.
24i has always been at the forefront of the field. Over the past decade we have created many applications, where the focus has always been on delivering the best app-experience for the end-users. That remains unchanged. The Video Experience Platform only aims to accelerate that behaviour.
The experience from the past decade has shown us what is exactly needed from things like the backend, that we know are working well in the front-end apps. By having complete control over the entire video chain (from content ingestion to front-end application), we are able to deliver a seemless experience across all platforms. Each aspect of the Video Experience Platform is developed in such a way, that end users get the best experience.
We do however still want to offer maximum configurability. Apps should look exactly how you want them to look, and should present content in such a way that we know is working for your end-users. That’s why the platform caters to both aspects of the field. We make sure that end-users get the content in the best way possible, meanwhile enabling you to configure the apps in every way you see fit.
Short time to market, offering the entire video chain in a single package, end-user focused and with maximum configurability options; the Video Experience Platform aims to make things easy for you. We don’t want you to have to worry about getting your apps live on time, or having to resubmit applications only to change a little image. That’s what the platform handles for you. And it’s all ready for use. Right now.
If the video, or this accompanying blog, has interested you in the platform and are you keen to learn more? Feel free to get in contact so we can have a chat about the possibilities available to you or download the 24i Video Experience Platform brochure for more details.
This blog is also published on Medium by Matthijs Langendijk
Jun 10, 2020
Putting the customer first is a prerequisite for any successful service - especially in the competitive world of #videostreaming.
In episode 2 of #In Conversation With… , Ramon Duivenvoorden, 24i's CCO explains the Customer-Centric principles to 24i's product development and the crucial role #microservices play in providing Video Service Providers with flexibility and mass customization.
Hosted by Craig Kierce and produced from Ramon's home in LA, we hope you enjoy watching and invite you to check out Ramon's blog on the subject here.