Published November 22nd, 2017
Over-the-top video services have overtaken TV set-top boxes as the primary place where consumers watch their favorite shows, according to the 2017 ”Conquering Content” study from Hub Entertainment Research.
The survey was conducted in October and included more than 2,200 households that have broadband and watch at least five hours of TV content per week.
Hub has run the study every year since 2014, focusing on consumer video and entertainment trends.
In 2014, 64% of respondents said they watch their favorite show on a TV set-top box, compared to 31% for an online video source. This year, for the first time, online video has overtaken the set-top box, with 52% of respondents saying they watch their favorite show on an online service, compared to 48% who watch on the traditional platform.
One major reason for the shift is that online streaming platforms like Netflix and Amazon are aggressively investing in original content.
“These findings suggest that the aggressive investment SVODs are making in original and exclusive content is paying big dividends,” said Peter Fondulas, co-author of the study and principal at Hub, in a statement. “In this research and other recent studies, we see clear evidence that high-profile online exclusives generate buzz that draws consumers to these platforms, which not only helps attract brand-new subscribers but also builds loyalty among current customers.”
All told, 29% of respondents said their favorite show was on Netflix, compared to 14% in 2014. Likewise, live viewership is trending down, with 31% of respondents saying they watch their favorite show live, compared to 45% three years ago.
On behalf of 24i, Contentwise, MPP Global, Fincons Group and Horowitz Research we would like to thank you for attending OTT day in Los Angeles last week. We hope you enjoyed it as much as we did. We've gathered some pictures from the event, view them here.
Across a half day, OTT Day offers a free to attend summit that informs, inspires and connects members of the video, media and technology community with a combination of unique networking features and a high-level speaker program. The OTT Day in LA brought together some of the brightest minds in the industry, who shared insight and knowledge into the technology and business opportunities in the OTT ecosystem.
OTT Day will be back again, this time in New York on March 7th 2018. Meanwhile- you can find us at various industry events throughout the world, view more events here.
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Jul 25, 2017
More Americans are using more devices, regardless of age. Which age group is most keen on what varies and could have a profound effect on the future of devices.
In general, smartphones are the most pervasive technology measured among all age groups, according to new data from measurement company Nielsen, which tracks American households that have TVs.
Seventy-three percent of people aged 2 to 20, known as Generation Z, have video game consoles, 7 percentage points more than the next-most-likely gamers, millennials. Generation Z is also fondest of tablets, with 78 percent having one in their homes. But as Gen Z is still so young, it’s possible they’ll lessen their video game and tablet habits as they grow up. People between 2 and 20 account for 26 percent of Americans and is the most racially diverse age group.
Millennials (age 21-37) are the most likely to have access to video-on-demand services like Netflix. Relatedly, they’re most likely to own multimedia devices — technology like Chromecast or Apple TV that streams online content onto TVs.
PCs are most popular among Generation X (age 38-52), 85 percent of whom have one in their homes.
The only device measured that saw substantial declines among all age groups was, unsurprisingly, DVD players. Still, DVD players are available in 62 percent (millennials) to 81 percent (boomers, age 53-70) of households.
Smart TVs and multimedia devices are the least pervasive gadgets among all age groups, but they’re still relatively new. They also have very high growth rates (24 percent to 31 percent year over year).