Published April 4th, 2017
Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts.This will be the first year in which more money will be spent on internet advertising than advertising on traditional television (which will total US$192bn). The sheer scale of internet advertising means its growth rate is slowing. Internet ad spend grew 17% in 2016, down from 20% in 2015, and the report expects growth to slow to 13% in 2017, 12% in 2018 and 10% by 2019 (though it will continue to add US$23bn-US$24bn a year). In this environment, it is vital that platforms and publishers address advertisers’ valid concerns about viewability and brand safety to secure sustainable growth. As the market matures, advertisers need to know for certain that their ads are being actively viewed by real people in appropriate environments. “Internet advertising has contributed all of the growth in global ad spend since the beginning of the decade, and has stimulated much of the innovation we’ve seen in the market,” said Vittorio Bonori, Global Brand President. “Innovation is proceeding as fast as ever, and we believe that this is what will continue to drive brand growth for advertisers.” The global ad market has grown at a steady pace of 4%-5% a year since the beginning of the decade, and Zenith expects it to continue to do so through to 2019. The forecast for 2017 is for 4.4% growth (unchanged since the last forecasts in December), down slightly from 4.6% growth in 2016. There also should be another 4.4% growth in 2018, followed by 4.2% in 2019. These rates are slightly below the growth rates that the IMF forecasts for nominal GDP.
We are pleased to share the latest news from 24i with you, announcing that Brynhild Vinskei is joining the executive board of the leading TV app specialist, 24i. More details in the press release below.
Amsterdam, The Netherlands, February 16th 2017 – 24i Media, a leading provider of multi-screen TV apps, today announced the appointment of former Xstream executive, Brynhild Vinskei, as Chief Markets Officer. In her new role, she will head the global Sales and Marketing activities for the company and play an instrumental role in the strategic development, expansion and growth of the company globally.
"We are delighted to welcome Brynhild as Chief Markets Officer at 24i.” said Martijn Van Horssen, CEO at 24i. “Brynhild brings extraordinary business expertise and marketing leadership, and is recognized in the industry for developing and executing strategies that have accelerated growth and created significant brand value.Her insight and industry knowledge will help us elevate the 24i brand, enable us to respond to the increasing demand for our services globally, and drive revenue growth across our entire product portfolio.” Hans Disch, 24i’s CSO, adds to that: “Brynhild is the personification of the new phase 24i has reached in successfully executing its global growth strategy. Martijn and I look forward to work with Brynhild and our executive management team, as we continue our enterprise, focused on our joint ambition of changing the future of TV – and realize it."
In her most recent position as Chief Marketing Officer at Xstream, she helped establish the company as a leader in OTT solutions. In a career that spans 17 years, Brynhild has held senior positions managing all aspects of sales, marketing, partner management, communication, events, product marketing, strategic planning and business development. Under her leadership, 24i will continue to drive a stronger global market presence and strengthen strategic partnerships with customers and partners.
Speaking of her new appointment, Brynhild Vinskei says "I am thrilled to be joining the 24i team at such a pivotal time in the company’s history. 24i has been growing extensively over the past few years and is well poised for its continued growth ambitions, helping customers to create highly flexible, personalized and cost-effective TV app solutions across all devices. The consistent 50% yearly growth in sales, achieved through its innovative product stack, validates its commitment and passion to offer their customers future proof, best-in-breed technology. I look forward to applying my expertise to leverage industry trends and drive revenue growth, while being a part of an incredibly innovative, ambitious and close team."
About 24i Media (www.24i.com)
24i is a leading vendor in Smart TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms.
24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Oct 13, 2017
Aug 15, 2017
According to new research from The Diffusion Group (TDG), binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with nearly nine-in-ten ABUs binging at least occasionally. But the frequency of binge viewing skews strongly in favor of younger adults.TDG's new analysis, Binge Viewing - A Consumer Snapshot, identifies and profiles three groups of adult broadband users in terms of their binge viewing habits.
Heavy Bingers (binge daily, comprise 14 percent of ABUs),
Medium Bingers (binge monthly but not daily, comprise 51 percent of ABUs), and
Light/Non-Bingers (21 percent of ABUs that binge less than once a month, 14 percent that do not binge at all).
Importantly, TDG analysts found that the frequency of binging is strongly correlated with the viewer's age. For example, 58 percent of Heavy Bingers are between the ages of 18 and 34, while 56 percent of Light/Non-Bingers are age 45 and older."The fact that 31 percent of Heavy Bingers are between the ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations," notes Michael Greeson, President and Principal Analyst at TDG. "For more than a decade, TDG has predicted and observed a structural transformation in what it means to 'watch TV,' with viewing behavior slowly changing from an activity defined by flipping between different live shows on different networks, to one characterized by on-demand binging of individual series."As these consumers age and younger generations steeped in quantum habits follow behind them, Greeson argues that this behavior will only become more prominent, further impacting programming and distribution strategies.View TDG's latest analysis of contemporary viewing behavior, Binge Viewing - A Consumer Snapshot for an insight into the different segments of binge viewers — who they are, how they behave, and what drives their decisions and preferences.
Source: TDG Research
Sep 06, 2018
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