Published April 4th, 2017
Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts.This will be the first year in which more money will be spent on internet advertising than advertising on traditional television (which will total US$192bn). The sheer scale of internet advertising means its growth rate is slowing. Internet ad spend grew 17% in 2016, down from 20% in 2015, and the report expects growth to slow to 13% in 2017, 12% in 2018 and 10% by 2019 (though it will continue to add US$23bn-US$24bn a year). In this environment, it is vital that platforms and publishers address advertisers’ valid concerns about viewability and brand safety to secure sustainable growth. As the market matures, advertisers need to know for certain that their ads are being actively viewed by real people in appropriate environments. “Internet advertising has contributed all of the growth in global ad spend since the beginning of the decade, and has stimulated much of the innovation we’ve seen in the market,” said Vittorio Bonori, Global Brand President. “Innovation is proceeding as fast as ever, and we believe that this is what will continue to drive brand growth for advertisers.” The global ad market has grown at a steady pace of 4%-5% a year since the beginning of the decade, and Zenith expects it to continue to do so through to 2019. The forecast for 2017 is for 4.4% growth (unchanged since the last forecasts in December), down slightly from 4.6% growth in 2016. There also should be another 4.4% growth in 2018, followed by 4.2% in 2019. These rates are slightly below the growth rates that the IMF forecasts for nominal GDP.
We are pleased to share the latest news from 24i with you, announcing that Brynhild Vinskei is joining the executive board of the leading TV app specialist, 24i. More details in the press release below.
Amsterdam, The Netherlands, February 16th 2017 – 24i Media, a leading provider of multi-screen TV apps, today announced the appointment of former Xstream executive, Brynhild Vinskei, as Chief Markets Officer. In her new role, she will head the global Sales and Marketing activities for the company and play an instrumental role in the strategic development, expansion and growth of the company globally.
"We are delighted to welcome Brynhild as Chief Markets Officer at 24i.” said Martijn Van Horssen, CEO at 24i. “Brynhild brings extraordinary business expertise and marketing leadership, and is recognized in the industry for developing and executing strategies that have accelerated growth and created significant brand value.Her insight and industry knowledge will help us elevate the 24i brand, enable us to respond to the increasing demand for our services globally, and drive revenue growth across our entire product portfolio.” Hans Disch, 24i’s CSO, adds to that: “Brynhild is the personification of the new phase 24i has reached in successfully executing its global growth strategy. Martijn and I look forward to work with Brynhild and our executive management team, as we continue our enterprise, focused on our joint ambition of changing the future of TV – and realize it."
In her most recent position as Chief Marketing Officer at Xstream, she helped establish the company as a leader in OTT solutions. In a career that spans 17 years, Brynhild has held senior positions managing all aspects of sales, marketing, partner management, communication, events, product marketing, strategic planning and business development. Under her leadership, 24i will continue to drive a stronger global market presence and strengthen strategic partnerships with customers and partners.
Speaking of her new appointment, Brynhild Vinskei says "I am thrilled to be joining the 24i team at such a pivotal time in the company’s history. 24i has been growing extensively over the past few years and is well poised for its continued growth ambitions, helping customers to create highly flexible, personalized and cost-effective TV app solutions across all devices. The consistent 50% yearly growth in sales, achieved through its innovative product stack, validates its commitment and passion to offer their customers future proof, best-in-breed technology. I look forward to applying my expertise to leverage industry trends and drive revenue growth, while being a part of an incredibly innovative, ambitious and close team."
About 24i Media (www.24i.com)
24i is a leading vendor in Smart TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms.
24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Jan 13, 2020
By: Matthijs Langendijk, Lead Smart TV Developer, 24i.
The beginning of each year is always a joy, as we get to see the latest developments in the world of television. At the Consumer Electronics Show (CES), many companies showcase their latest and greatest. It is also an opportune moment to look at the year ahead — which televisions we can expect, what technologies are pushing the boundaries and if anything is clearly standing high above the others. In the blog we take a look at the TV announcements and demonstrations we’ve seen during CES 2020.
This time last year, we saw the first 8K televisions getting announced by LG, Samsung and others. Well, they are back with more. But before we dive into them, maybe it’s good to evaluate what 8K televisions actually can offer.
The amount of 8K content is still virtually non-existent. So that’s not what you should be getting it for. SmartTV apps are generally also still running in Full HD, so what is the benefit there? In terms of pricing it also definitely isn’t mainstream yet. With 4K televisions starting around the €1000 mark, don’t expect 8K televisions to be cheap, yet.
Maybe it is still a bit too soon for 8K. But that doesn’t mean the progress on 8K television isn’t good. 4K started out the very same way, with there being virtually no content for it. The 8K association did announce a certification program at the end of last year, which will hopefully accelerate the adoption of the technology. Manufacturers are also definitely on board, so let’s take a look at their TVs.
You could say that LG and Samsung have been in a bit of a battle when it comes to 8K. With LG claiming to offer a ‘Real 8K’ experience, they are definitely betting big on 8K televisions. They announced a whopping 8 models featuring an 8K screen. Two of them are OLED screens, coming at 77 and 88 inch. Next to this, there are 6 LCD models sporting LG’s NanoCell technology. That’s a lot of 8K. But are they more than just a screen with a high resolution?
Well, yes and no. The televisions are supporting most of the codecs you would expect; AVC1, HEVC and VP9, and you can also expect the relevant HDR technologies you’ve seen before. But that doesn’t make it interesting. What does however make it interesting, is their insanely thin television. As demonstrated in the image above, it is basically just a frame (ring any bells?) you put on a wall. If they manage to put all this technology into such a small television, I would be very much impressed.
Samsung obviously can not stay behind in this warfare. And they definitely don’t, with their demonstration of the 8K QLED Q950-series. It is to most extent a pretty ‘normal’ 8K television. Supporting the AVC1 codec for 8K video, a custom SOC called ‘AI Quantum 8K’, so it basically hits the marks you would expect.
There is however a really interesting feature that makes it stand out: there are almost no bezels. The screen to bezel ratio is a whopping 99%, where you typically see a ratio of 94%. So you get more screen for the TV that you have, which is definitely standing out among the 8K televisions announced.
LG and Samsung are obviously not the only manufacturers showing their 8K goods at CES. We’ve seen 8K televisions many of the manufacturers you know and love. Sony has joined the party with a single 8K model, that sadly still features the same processor as last years’, which is a bit disappointing. TCL demonstrated their 8K models sporting their new so-called Vidrian Mini-Led technology, which seem promising.
The odd one in the bunch, is a to me previously unknown manufacturer: Skyworth. This Chinese company, last evaluated at 19 billion dollars, has made a big effort to make their debut on the US market known. They had previously been selling budget televisions in the US already, but their name hasn’t been big. Until now, perhaps. With their announcement of various 8K and OLED televisions, it is yet another party trying to take a chunk of the television market. Which means yet another brand to get your apps on.
Nice resolutions are great and everything, but what about the technology behind them? I’ve already mentioned some of the video codecs supported to get 8K content going, like AVC1. But besides this, what more can we expect that content owners should be wary of?
I have to admit, I am a bit pleased by this fact: there is no new operating system announced! As a Smart TV developer, we already have to deal with a lot of operating systems and their variants. The operating systems we all know and love will continue as expected: Samsung still puts all bets on their own Tizen, and LG following the same with their WebOS platform.
On the other hand, we have Roku and Android TV which both are doing very well in gathering more support. Roku boasts many partners using Roku on their TV, with TCL, Hisense and others announcing multiple TVs this year. Oddly enough, the same brands also have announced televisions with AndroidTV. Philips is another manufacturer betting on two horses, having both televisions with Saphi, their own operating system, and others with AndroidTV.
At CES last year, we have seen the same thing as we have this year. A version-up with minimal changes here, another TV with AndroidTV or Roku there. Given these limited changes and additions, I don’t expect any issues for current-gen applications. Most will continue to work with minimal effort on the new televisions announced.
The new kid on the block has to be ATSC 3.0. In short: ATSC 3.0 is the latest version of a standard, describing how television signals should be broadcasted and interpreted. Dubbed as ‘NextGen TV’, the standard is a big step towards getting a clear interface for bringing 4K TV, HDR and other new technologies into your home. Many TVs announced at CES, support the standard, opening up the way for a broad adoption of the standard.
Given that many manufacturers have opted to support the standard in their new product lines, this can potentially make app-development for SmartTVs a lot easier. If the standard is properly implemented on all brands, the possibility opens to develop an application once, and deploy everywhere. Now, we’ve seen this before with HbbTV, where the application standard was ‘loosely implemented’, so time will have to tell if the application standard is going to work well. But it is definitely worth investing into, as many brands have started supporting the standard in their new line-up.
Like last years, most manufacturers showcased their new line-up sporting 4K, OLED, QLED, HDR and other technologies. Panasonic is one of them. And their new 4K OLED flagship is definitely very beautiful, which will definitely be favoured by many. Philips also announced a bunch of televisions in sizes ranging from 43 to 75 inch, catering to basically everybody, including gamers. Vizio, third highest selling manufacturer in the US, is finally adding OLED models to their line-up, making OLED yet a bit more accessible.
Last year we also saw LG showcase their upwards-rolling television. It was expected that they would launch last year already, but they sadly haven’t yet. At CES this year, they showcased more rollable televisions. And now they can also roll downwards from the ceiling. LG expects to have some of these models up for sale somewhere this year, starting around €60.000. Given their price, they are sadly not for the masses yet, but hopefully the technology will develop further over the next few years.
So LG has the rolling televisions. Well, now Samsung has rotating ones. Yes, rotating. It still boggles my mind that this is now a thing. I am not sure if there is even a use case for it, but it is definitely interesting. Samsung showcased their rotating ‘Sero’ series. More details regarding the price and release date are still uncertain, but the feature is definitely an eye-catcher.
OLED is also finally getting smaller. Previously, the smallest OLED screen was 55 inch, which for many homes was too big and too expensive. However, both LG and Sony announced 48 inch 4K OLED televisions. With the smaller size, the entry price for OLED televisions will hopefully decrease as well. This could decrease the barrier a lot for people to finally move over to OLED televisions, and might have some interesting effects on sales, as Samsung still bets on QLED.
Appwise, there is also some news from CES. Apple has announced that their streaming service AppleTV+ is coming to LG, Sony and Vizio SmartTVs in the near future. Demonstrating Apple’s growing intent to reach more users with their service, regardless of which device is used.
Yet another year where many manufacturers are betting big on 8K. I doubt we’ll see the prices drop much though, so 8K will definitely be one bridge too far for the big public. 4K however will become a lot more mainstream with the addition of cheaper 48 inch models.
ATSC 3.0 could cause a shift in application development, as many brands have opted to already support the standard in their new line-up. However, Roku and AndroidTV are still big and used by a lot of manufacturers. LG, Samsung and Philips also still put a lot of focus on their own operating systems (WebOS, Tizen, Saphi). So don’t expect to be able to develop only one app for the foreseeable future.
In short, many developments could have an impact on the world of television. We will just have to wait and see what the upcoming year has to offer, when the TVs announced make their way to market. If you would like to know more about SmartTV, ATSC 3.0, HbbTV or anything else television, feel free to reach out through email or LinkedIn. Thank you for reading!
Also published on MEDIUM
Jan 25, 2018
Mar 25, 2019