Published January 5th, 2018
Viewing was done on more than 2.4 billion devices, up 9%, said Conviva, which provides measurement and analytics for seven of the top 10 U.S. subscription video-on-demand providers, according to the company.
The U.S. accounts for 58% of OTT viewing, followed by Europe with 21%, Asia with 19% and the rest of the world with 2%.
“Conviva has seen the viewing hour growth rate accelerate over the past several years as more consumers move their TV-watching from traditional linear pay TV services to a very wide variety of OTT services offered by both pure-play OTT publishers and MVPDs as well as pay TV providers diversifying their service offerings,” the company said in its Streaming Market Year in Review. “Conviva expects to see continued accelerated growth over the course of 2018 across both existing and new customers.”
The number of view plays initiated in 2017 rose 74% to 38.8 billion, with 54% of those coming in the U.S.
By December, the 64% of traffic on Conviva’s platform came through video apps, compared to 36% from watching video through browsers. That’s the opposite of a year ago. Video app activity grew 160%, while browser video rose 23%.
In the U.S. there are 1.04 billion unique streaming apps on devices, with 2.2 apps per devices and 2.9 devices per person.
Conviva said the peak in concurrent video connections was 9.75 million. There were spikes in both live sports and original content.
In-home devices, such as Xbox and Roku, showed the highest completion rate for video programming at 46%, with a 71% growth in viewing time per device, Conviva said. Streaming video programming was more likely to be interrupted when viewed on a mobile device.
In terms of quality of OTT video, Conviva said that of the 47.1 billion attempts to start watching a video, 38.8 billion were successful. It took on average 4.84 seconds for a video to start, a 23% improvement from the previous year.
Buffering issues improved slightly. While watching a half-hour show, the average viewer spent 0.95% of their time, or less than 18 seconds, waiting for a video to rebuffer.
“The OTT market continues to see explosive growth not only in the number of viewers, but the amount of time spent viewing as well,” Conviva said.
While the data in the report is based only on Conviva customers, Conviva says its customer base covers close to 60% of the internet population and measures seven out of the top 10 SVOD providers in the US, as well as many other OTT providers globally.
Source: Broadcasting cable
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Sep 01, 2020
From September 8th - 15th, join us on location in Amsterdam where we are talking to customers, partners, and colleagues about how businesses and technologies have developed since IBC last year. We also share insights on how to keep connected during the pandemic and tips on how to have fun when you do get to Amsterdam next!
Jun 17, 2020
The streaming video market is fiercely competitive and heavily dominated by a few key players. However, over the past few months, smaller, niche services have witnessed phenomenal growth as people seek out new live and on-demand content to keep them entertained.
In episode 3 of the #In Conversation With… video series, Ryan Chanatry, General Manager of Topic, the new streaming video service from First Look Media, reveals how by complimenting vs competing with the streaming giants, the service is creating a strong following of "Culture Cravers" looking for new perspectives and viewing experiences.
Hosted by Craig Kierce and recorded from home, we hope you enjoy watching and invite you to check out Ryan's blog on the subject here.
May 15, 2020
It is no surprise that video streaming services are experiencing exceptional growth while lockdowns around the world keep people at home where they want to be entertained. Netflix added 16 million new accounts in the first three months of the year and niche video services such as BroadwayHD, Topic and Pure Flix, have also seen a significant increase in streams and subscriptions.
In the first of our own video series In
Conversation… , Martijn van Horssen, CEO and co-founder of 24i shares insights on
why some media companies are doing better than others during the Corona crisis,
- The 'Watch Party' effect and other smart marketing tactics
- The AVOD challenge and SVOD opportunity
- Scaling services for peak demand and growth and
- How 24i is supporting customers and employees during this testing time.
Hosted by Craig Kierce and produced from home, we hope you enjoy watching this honest and open interview and we look forward to bringing you the next episode of In Conversation soon.