Published July 10th, 2017
There is a high level of activity in the European over-the-top (OTT) / Video-on-Demand (VOD) services market in terms of financial investments, new features, and service launches. The fragmented ecosystem, with over 450+ unique video on demand service providers in the region, is transforming as partnerships between various stakeholders in the value chain increase to capture market share.
About EUR150 million was invested in 2016 in content and technology firms to drive expansion of connected video services. However, intense competition, price sensitivity among consumers, regulatory uncertainty due to Brexit policies, and the digital single market strategy of the European commission, are some of the challenges that could restrain the growth of the market in the near term.
Content personalization and customization strategies are crucial for growth, finds Frost & Sullivan’s Digital Transformation team
“Various events in the media industry in 2016 and early 2017 reflect that the OTT video industry in Europe is undergoing major transformation,” states Frost & Sullivan Digital Transformation Analysts Vidya S Nath and Swetha R K. “Despite being a highly fragmented market, there have been several new launches with innovative features and services.”
“Despite intense competition, a fragmented structure and regulatory pressure, the diversity of the population and changing subscriber preferences ensures that there is still space for everyone,” notes Swetha R K. “Strong content strategy and technological innovation will be the key to differentiation.”
Key factors fuelling growth in the European OTT market include:
• OTT/ VOD services being offered by the entire ecosystem of media companies including, Pay TV providers, broadcast networks, OTT portals, and
social media companies
• Expanding Internet penetration levels and demand for travel-friendly options to watch TV that promote online multimedia consumption;
• Innovation in the form of several advanced value-added features and novel business models;
• Diverse international and local content and attractive bundling offers from TV providers that fuel OTT service adoption among a tech-savvy
• Low penetration in Central and Eastern Europe, where demand for local content is booming; and
• Need for an assortment of service providers for different requirements of an OTT video operator, including compression, streaming, real-time
video analytics, user experience, and payment options.
“While the next 12 months hold a promising market outlook for OTT growth, the key to survival and sustenance of growth will depend on how various service providers are able to drive personalization and customization while differentiating their service value proposition, ” reveals Nath.
Nordic TV Summit – exploring Content personalization and customization strategies
According to the new research from Frost & Sullivan, content personalization and customization strategies are crucial for growth. At the annual Nordic TV Summit in Copenhagen, Sept. 28th, we’ll talk more about the need for content personalization and customization strategies, get insight from industry pioneers, share best practice and much more. Visit www.nordictvsummit.com for more details about this must attend event.
Apr 06, 2020
In just a few weeks, all our lives have needed to adapt to a new way of working - in the broadest sense of the word. The focus of our work has had to shift several times already and is sure to change again as the needs of our customers and their subscribers change.
We are all adapting to working at home, each having our own very individual environments and complications. From finding space for additional TVs for development and testing, to combining conference calls with home schooling, or even simply adjusting our situation after the workday ends. We need to work on staying connected with each other while practicing social distancing and, most of all, we must stay safe.
These circumstances can bring out the 'Darwinian' in all of us. Since founding 24i over 10 years ago, our team has always used shifts in consumer behaviour to accelerate, adapt and innovate. Little did we know that change would take on such a dramatically new perspective in 2020.
I could not be more proud of how the entire Amino and 24i family is showing strength and solidarity during this new kind of disruption. Not only are we helping each other to stay connected but also providing extra support to our customers and communities while keeping ourselves and our families safe at home. It is not a surprise, but certainly inspiring, that some of our team have put technology to work to help their local communities tackle the COVID-19 virus where they can. In many countries, there is a problem with a shortage of protective tools, especially in the medical field. In our Brno office, in the Czech Republic, we have a team working together with Industra Lab to 3D print protective face shields for hospital medical staff, dentists and paediatricians. We have already printed over 60 shields and we are looking to find ways to accelerate the process so we can get more into the field.
While we may not be on the frontline fighting this terrible virus, we are doing what we can within our communities and by helping our customers provide streaming video services. Through these efforts, we hope to make the lives of the people now staying home a little bit more comfortable.
Finally, I look forward to when we can meet in person and look back on how this truly testing time has brought us together, made us take greater care of each other, and inspired us to use technology and creativity to innovate for a better future.
Until then, thank you and stay safe.
Martijn van Horssen, Joint-CEO, 24i
Sep 08, 2020
At 24i we work hard and have fun - especially during IBC. In the 2nd episode of IBC On Location, Martijn van Horssen takes us to the Escape Club in Rembrandtplein, central Amsterdam, which is where we usually host the famous 24i IBC party. While we cannot party together this year, Martijn gives us a master class on how to eat Dutch bitterballen as well as surprising us with a one-time-only performance from the 24i and Amino band ... enjoy.
May 15, 2020
It is no surprise that video streaming services are experiencing exceptional growth while lockdowns around the world keep people at home where they want to be entertained. Netflix added 16 million new accounts in the first three months of the year and niche video services such as BroadwayHD, Topic and Pure Flix, have also seen a significant increase in streams and subscriptions.
In the first of our own video series In
Conversation… , Martijn van Horssen, CEO and co-founder of 24i shares insights on
why some media companies are doing better than others during the Corona crisis,
- The 'Watch Party' effect and other smart marketing tactics
- The AVOD challenge and SVOD opportunity
- Scaling services for peak demand and growth and
- How 24i is supporting customers and employees during this testing time.
Hosted by Craig Kierce and produced from home, we hope you enjoy watching this honest and open interview and we look forward to bringing you the next episode of In Conversation soon.