Most Americans can get internet on their TV — but they’re still mostly watching plain old TV

Published May 17th, 2017

People who do stream online video like Netflix are doing so more often.

More than half of all Americans, or 56 percent, have the ability to watch internet video on their TVs — but they’re still watching regular TV most of the time.

Since 2015, there has been a 20 percentage-point increase in the share of adults who can get internet video on their TV, either through the TV itself or by using a device like a Chromecast, according to a new report from ad trade agency Interactive Advertising Bureau.

But a large portion of the time (39 percent), people are using these TVs to watch old-fashioned live TV. As for internet video, they’re streaming Netflix or YouTube or Hulu about 24 percent of the time.

Fortunately for subscription streaming services like Amazon and Netflix that offer TV-on-the-internet packages, that share is going up.

People who do use their TVs to watch Netflix or Hulu are doing so more often. About half (46 percent) of people with streaming-enabled TVs watch streaming video daily, up from 32 percent in 2015.

What are they streaming? Seventy-nine percent watch TV shows (either currently airing, or shows that have aired in the past), whereas a close 70 percent watch subscription originals like Netflix’s “Stranger Things” or Hulu’s “Handmaid’s Tale.”

Source: Recode

Broadcast Asia 2017 in Singapore
About Broadcast Asia Broadcast Asia 2017, Asia’s must attend international event for the pro-audio, film and broadcasting industries, wants you to leave your ‘Imagination Unbound’. Witness the state-of-the-art technologies / solutions presented by leading brand owners and solutions providers. Take away insightful knowledge from industry’s experts in BroadcastAsia2017 International Conference and join the various engaging and informative activities on the exhibition floor. The Venue Suntec Singapore Convention & Exhibition Centre 1 Raffles Boulevard Suntec City, 039593 Singapore
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Roku introduces new measurement tools for OTT advertising

The new suite of metrics will allow marketers to quantify unique campaign reach by demographic segments across linear TV, OTT, desktop and mobile; TV networks and content owners to measure the effectiveness of content promotions they run across linear TV, OTT, desktop and mobile; marketers to target and measure campaigns delivered to Roku users who don’t have traditional pay TV subscriptions; and marketers to gather real-time feedback and demographic insights with short on-device surveys. “With our rich first-party data, robust OS and relationships with our consumers we are in a unique position to continue to make meaningful advances in OTT measurement,” said Scott Rosenberg, GM of Platform Business at Roku, in a statement. “Our investment in new measurement tools reflects our strong commitment to helping brands fully leverage the benefits of OTT advertising.” “We are increasingly looking for ways to quantify the ROI from our OTT ad campaigns,” said Marissa Jimenez, president of GroupM’s Modi Media, in a statement. “Roku’s new measurement tools allow us to better understand how OTT ads perform compared to other platforms, which in turn can influence media spend. This is a valuable resource to Modi and our clients.” Roku's new ad measurements only measure the ads and promotional content that is viewed on the Roku platform. The new metrics from Roku come after the streaming video platform and device company integrated Nielsen Digital Ad Ratings and began offering audience guarantees based on age and gender. Roku also works with other research providers including Experian, Kantar Millward Brown, Oracle Data Cloud and Placed. Source: Fierce cable
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Oct 31, 2016

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THE LATEST IN TV TECHNOLOGY – OCTOBER 2016

It's been a while since my last "the latest in TV technology" post, so I'm happy to once again give an overview of the most relevant news of the last few months. With the holidays coming up, many of the major platforms in the TV technology landscape announced and released updates to their hardware and software lineup. Consoles Both Microsoft and Sony presented slimmer versions of their current consoles. Microsoft announced the Xbox One S and that it is working on a major upgrade called Project Scorpio, while at the same time releasing a major overhaul of its Xbox One operating system to move it completely to a Windows 10 base. Sony presented a slimmer version of the PlayStation 4, without changing the name and added the PlayStation 4 Pro to its lineup, while also releasing a big software update. Nintendo It is Nintendo where things are really interesting. While its current generation Nintendo Wii U is hardly selling, therefore Nintendo recently announced the new Nintendo Switch, which is to launch in March of 2017. The concept is quite different from the Xbox One or PlayStation 4, with a focus on being able to use the console with your TV and on the move. For those with nostalgia, it also released a mini rebuild of its old Nintendo Entertainment System. 4k option Also hoping to do well during the holiday season, Roku completely renewed its hardware lineup, which now ranges from $29 all the way up to $130. That undercuts Google's $35 Chromecast, even though it has a slow device. Google instead moved to more pricey heights, with its new Chromecast Ultra with 4K support. That leaves Apple TV as the only platform which does not offer a 4K option. Finally, Amazon only renewed its streaming stick and is planning a UI overhaul. Smart TV In the Smart TV space, Vizio was acquired by a Chinese company calledLeEco, which itself just announced a few Android TV devices for the US market. That old VCR you probably have connected to some old TV somewhere might become extinct. The last company that produced VCRs has officially ended production. Careers We're currently hiring for several positions. Check out our careers page http://24i.com/careers if you are interested or know somebody who might be! To stay up to date with TV technology news on a weekly basis, follow my personal blog: http://technology.siekerman.nl. Follow 24i Media on Twitter: www.twitter.com/24i_Media
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Aug 15, 2017

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Binge Viewing is Pervasive, Though Age Plays a Key Role in Frequency

86 Percent of Adult Broadband Users Binge View at Least Occasionally, With 58 Percent of 18-34s Binging Daily

According to new research from The Diffusion Group (TDG),  binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with nearly nine-in-ten ABUs binging at least occasionally. But the frequency of binge viewing skews strongly in favor of younger adults.

TDG's new analysis, Binge Viewing - A Consumer Snapshot, identifies and profiles three groups of adult broadband users in terms of their binge viewing habits.

Heavy Bingers (binge daily, comprise 14 percent of ABUs),

Medium Bingers (binge monthly but not daily, comprise 51 percent of ABUs), and

Light/Non-Bingers (21 percent of ABUs that binge less than once a month, 14 percent that do not binge at all).

Importantly, TDG analysts found that the frequency of binging is strongly correlated with the viewer's age. For example, 58 percent of Heavy Bingers are between the ages of 18 and 34, while 56 percent of Light/Non-Bingers are age 45 and older.

"The fact that 31 percent of Heavy Bingers are between the ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations," notes Michael Greeson, President and Principal Analyst at TDG. "For more than a decade, TDG has predicted and observed a structural transformation in what it means to 'watch TV,' with viewing behavior slowly changing from an activity defined by flipping between different live shows on different networks, to one characterized by on-demand binging of individual series."

As these consumers age and younger generations steeped in quantum habits follow behind them, Greeson argues that this behavior will only become more prominent, further impacting programming and distribution strategies.

View TDG's latest analysis of contemporary viewing behavior, Binge Viewing - A Consumer Snapshot for an insight into the different segments of binge viewers — who they are, how they behave, and what drives their decisions and preferences.

Source: TDG Research 

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