Published April 4th, 2018
Amsterdam, The Netherlands, April 4th 2018 – Today 24i Media, an industry-leading, global TV app developer announced that it is helping power the newly launched Tennis Channel app, which is now available on iOS, Android, Apple TV, Amazon Fire and Roku devices. The redesigned app lets fans watch tennis anywhere in the home or on the go.
“Our fans expect access to tennis anytime, anywhere and on a number of devices.” said Adam Ware, senior vice president, head of digital and business development, Tennis Channel. “When Tennis Channel and Sinclair Digital Group considered potential partners, 24i topped the list given their experience in building complex first-class OTT multi-device apps.”
The new Tennis Channel app features a new look and feel across all devices and offers unparalleled access to live and on-demand matches and tennis coverage.
“We are delighted to be working with Tennis Channel to help them grow their audience.” said Martijn Van Horssen, CEO, 24i. “Our partnership with the Tennis Channel demonstrates our continued success as we continue to expand our footprint in the North American market.”
Leveraging 24i’s SmartTemplate solution and proprietary App Core technology platform allows for smooth customization and repurposing of the UI, making it easy for Tennis Channel to deploy apps across a number of connected devices.
24i will be showcasing their feature rich set of TV applications at the NAB Show in Las Vegas, booth SU9301CM, April 9-12 and welcomes visitors to drop by their booth or book a meeting to discover how they can leverage 24i’s next generation tools and technologies to stand out from competitors and capitalize on 24i’s flexible and proven solutions.
Heading to NAB in Vegas? Then be sure to stop by our booth, SU9301CM. We will be showcasing a variety of cutting-edge OTT apps, including newly launched Tennis Channel, NPO, Globo, EdgeTV and many more.
Aug 16, 2017
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Jul 26, 2017