Published May 3rd, 2017
RTÉ today announced its plans to develop the next generation RTÉ Player, Ireland’s number one broadcaster video-on-demand service. It is expected that the new service will be launched before the end of the year.
The redeveloped RTÉ Player will be RTÉ’s multi-channel television and video platform, designed and re-imagined for how Irish audiences watch television and video content online. It will be a world-class online television and video destination that seamlessly blends the audience content needs across live and on-demand with a curated, personalised service, with new features and functionality.
The new RTÉ Player experience will be a gateway into a world of great content, from box-sets and curated on-demand libraries across 10 genres, to exciting new original RTÉ Player shorts, as well as the ability to enjoy RTÉ’s live channels on any screen.
Delivering a multi-platform experience, the redeveloped RTÉ Player will be available across web, iOS, Android, connected TVs and OTT services, including Saorview, Chromecast, Android TV and Apple TV.
RTÉ’s lead partner for the delivery of the project is Fincons Group. The global IT Business Consulting company has over 30 years’ experience as a broadband and broadcast service partner and has worked with many leading companies including Sky and the largest Italian commercial broadcaster, Mediaset, as consultant and integration partner for their video solutions and OTT platform rollouts.
RTÉ and Fincons Group will also work with the Dutch-based TV app development company 24i, an internet TV app company, which powers apps for leading brands like Viacom, Fuse media and Sinclair. Discovery and personalisation provider ContentWise will integrate its content personalisation solution.
RTÉ Player will benefit from the combination of Fincons Group’s design and integration, 24i’s unified UI front-end expertise and ContentWise’s user experience automation capabilities.
Múirne Laffan, RTÉ’s Chief Digital Officer, said: “The delivery of the next generation RTÉ Player is hugely important for RTÉ’s future. It is a sophisticated proposition that will position us to meet evolving audience expectations and compete within a highly competitive, globalised media environment.”
Aoife Byrne, Director of Content & Products for RTÉ’s digital division, said: “In order to meet the changing needs of our audiences, we are transforming RTÉ Player from being a pure catch-up TV service to being a world-class live and on-demand online TV and video platform. Irish audiences will continue to be able to catch up on their favourite show, but with the next-generation RTÉ Player we will soon be offering so much more: on-demand libraries with hundreds of great titles from across the genres; great box-sets to binge on, and brand new short-form content, exclusive to RTÉ Player. Audiences will also be able to enjoy RTÉ’s television channels live, on any screen.”
“As well as delivering on our audience’s content needs, we want next-generation RTÉ Player to deliver a superb streaming experience. To achieve this, we are working with our delivery partners Fincons Group, 24i and ContentWise who are hugely experienced in delivering world-class online TV and video platforms. We are rebuilding the product from the ground up to ensure technical reliability, and we will also be adding some great new features and functionality such as live restart and autoplay to make watching great TV and video even better” added Aoife Byrne.
Michele Moretti, CEO at Fincons Group, commented: “We are delighted to be bringing our tailored solutions and wealth of experience to support such a key strategic project for a national media like RTÉ,designing and integrating a future-proof OTT solution which will efficiently provide a seamless and compelling multiscreen user experience. Building on our extensive experience working with the major international players, this project further confirms our footprint in the media and broadcast sector.”
For reference, please contact:
Marika MacCarvill, Communications Manager, RTÉ Digital
Tel: 00 353 1 208 4665 / 00 353 86 171 2568
About RTÉ Player:
RTÉ Player is Ireland’s number-one broadcaster video-on-demand service, continuing to attract record-level audiences. Last month (March 2017) was the strongest month ever for RTÉ Player, attracting its highest level of viewers for any month to date, serving over 5.3 million streams and attracting over 2.1 million unique browsers. January and February this year were also the strongest on record for their respective months.
In 2016, RTÉ Player attracted its highest level of audiences, serving over 50 million streams, which represents an additional 10 million streams or 26% increase on 2015. In 2016, the popular online service delivered an average of 4.2 million streams per month, and an average of 1.7 million unique browsers per month, with both figures up 30% on the previous year.
Signifying changing viewing habits, live viewing on RTÉ Player was up by 74% on 2015 volumes, with 20% of monthly streams being live in 2016. Of the 2 million streams served for Euro 2016, 1.5 million streams were live.
RTÉ Player’s offering continued to evolve in 2016, moving away from being a purely catch-up service, with the commissioning of more online-exclusive content and extra content around some the most popular RTÉ Television series and events of the year, as well as the addition of new permanent content hubs, including Doc Hub, Food Hub and Arts Hub. Together the online extras and exclusive shorts on RTÉ Player attracted over 3 million streams.
Mar 28, 2018
The companies’ combined capabilities will create greater value for customers and set the pace in a fast-evolving industry
Jan 08, 2015
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.