Published January 17th, 2019
Amsterdam, The Netherlands, January 17th 2019 – 24i Media, an industry-leading, global streaming video app developer, today announced that they have partnered with Hisense, a global electronics giant and one of the world’s leading TV manufactures and technology leader. Hisense’s next generation of Smart TV models equipped with a VIDAA system will have the TV GAMES portal, powered by 24i Media, preinstalled as of March 2019.
The TV GAMES portal, powered by 24i Media, is a cross-platform collection of in-house developed games optimized for TV remote controls. The service has over 1.000.000 game played worldwide daily. With the partnership with Hisense, TV Games will strengthen its footprint
in the APAC region and South Africa.
Games on Smart TVs is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting and video advertising. 24i Media is a pioneer in big screen video monetization and is working closely with several SSP and DSP partners to define the ad sector.
“TV GAME and advertisement on Smart TVs is a new and exciting road full opportunities as well as unknown grounds. We are thrilled to join forces with Hisense.” Said Petr Mazanec,
Head of the TV GAMES product at 24i Media.
For almost 5 decades Hisense have been committed to developing innovations in consumer electronics. Today, Hisense is the No.1 TV brand in China,Australia & South Africa,
employing over 75,000 people across 19 global companies.
Hisense utilize 6 high-end international production facilities in Europe, Central America
and South Africa, as well as boasting 15 research & development centers worldwide, including
a strategic partnership with MIT Media Lab. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.
There will be more than 777 million global SVOD subscriptions by 2023, more than double from 2017 according to Ooyala’s new State of the Broadcast Industry 2019 report, which also found that the momentum only stands to increase.
The report – which draws on Ooyala’s own data and analysis as well as research conducted by other organizations – also underscores that viewers of all ages are increasingly adopting streaming services as their primary source of TV content. While Boomers and the Silent Generation (those born before World War II) remain the lifeblood of traditional broadcasters, they too are increasingly adopting over-the-top (OTT) and video on demand (VOD) platforms.
2018 was a year of significant change in the broadcast industry. There was a surge in M&A activity, an increase in the amount of time consumers spent with SVOD and AVOD content and a significant decline in pay-TV subscribers in North America as viewers changed how they watch TV… OTT jumped into the mainstream. There’s even more change in the cards for 2019.
Among US adults 50-64, OTT viewing increased 45% between 2016 and 2017; among US adults 65+, viewing was up 36%.
The report also postulated that mobile platforms will be a significant factor in OTT consumption in the future, given that estimates say video could make up as much as 90% of all 5G traffic.
“For OTT, that means faster and smoother delivery of video, no buffering, higher resolution, and a better, more engaging experience for users; for AVOD companies specifically, it will foster the collection of better, deeper data that could be used to better personalize advertising,” said the report.
The lesson for traditional broadcasters, the report noted, is to adopt the mindset of a diversified media company – as more programmers and distributors are joining, rather than fighting, the push into OTT.
“Subscription and ad-supported OTT services are steadily replacing traditional content delivery, and there’s no end to the opportunity to create connections with a global audience,” said Ooyala principal analyst Jim O'Neill. “OTT is not traditional TV. It thrives upon consumer choice, often random interaction, and the convenience of viewing when, where and on what device a consumer chooses. It thrives upon its own ability to iterate in order to respond to the changing conditions of the new TV environment.”
Meanwhile, as mobile viewing soars, it turns out that screen size still matters to the majority of consumers. A full 40% of US consumers who replaced a TV between October 2016 and October 2018 said they wanted to purchase a bigger screen, per The NPD Group. And consumers are going all-in on 4K UHD, driven largely by SVOD services, like Netflix, and the promise of 4K and UHD content from major sporting events, like the Winter Olympics and the FIFA World Cup.
“Content owners have seen a massive increase in the demand for their products,” continued O'Neill. “That will continue as OTT services push out across the globe and original content maintains — and grows — its value. It’s becoming increasingly important for media companies – both big and small – to closely monitor and control the content supply chain.”
New OTT Services Aren’t Saturating the Market, they ARE the Market
Is the influx of new OTT services creating saturation in the market? Not by a long shot. While there’s likely a limit as to how many SVOD services users really are ready to pay for, that upper limit hasn’t yet been reached. And, as we see more channels become available a la carte, that limit may continue to rise, especially as younger consumers — who see streaming as the norm — grow older.
Sep 15, 2014
Mar 21, 2019
24i Media acquires StreamOne
Fast-growing video app developer strengthens and extends its innovative technology stack
Amsterdam (The Netherlands), March 21st, 2019 - 24i Media, one of the industry-leading video app developers, has extended its platform’s capabilities by the acquisition of StreamOne, the young and innovative media technology provider that fuels the video applications of one of the largest publishers in the Netherlands, TMG. With the acquisition, 24i gets full access to the cutting-edge knowledge and technology of StreamOne, strengthening its capabilities to integrate with its strategic partners like OVPs and streaming video providers, and to optimize the end user experience.
This is 24i’s third acquisition in twelve months. It is part of its ambitious strategic plan and technology vision to continue to revolutionize the OTT ecosystem with technology innovations and to provide customers and partners with powerful new tools to better manage assets, maximize efficiencies, deliver new capabilities and optimize OTT value creation and monetization.
“The acquisition of StreamOne’s technology is a leap forward for 24i in its ambition to innovate and optimize the user experience, user interaction and consumer value of tomorrow’s OTT services. The OTT chain is really complex especially for broadcasters and content owners. With this acquisition we can simplify the creation and launch of video services for our customers,” said Martijn van Horssen, CEO at 24i. “The StreamOne architecture and expertise throughout the OTT production chain improves our cooperation with and services to our strategic partners. With the StreamOne technology we can create future-proof and seamless integrations with our technology partners. StreamOne’s technology stack also accelerates our product roadmap with new modular functionalities and strengthens the architecture of our technology stack.”
Founded in 2012, StreamOne deploys a powerful suite of tools to publish videos to any device, anytime and anywhere. StreamOne offers a robust interface that has plug & play integrations with third-parties for publishers and broadcasters.
“Today marks a transformational moment for StreamOne, and I'm delighted to join forces with one of the leading providers of video streaming apps - a global brand that is shaping the future of OTT. 24i’s proven track record, its extensive partner network and its continuous drive for innovation, guarantees a strong fundament and fertile soil for our creative ideas and technology vision to accelerate the value creation of our innovative technology stack,” said Ruud van der Linden, Founder and CEO of StreamOne. “I am excited for this incredible opportunity to contribute to accelerate and scale 24i’s business and provide a new class of next-generation OTT technology to enhance our partner and customer relationships worldwide.”
From April 8th to 11th during the NAB Show in Las Vegas (booth SU9610), 24i Media and StreamOne will show a sneak preview of their future joint products, including 24i’s fully renewed and integrated technology stack after its recent acquisitions of Vigour and Mautilus. 24i’s module-based technology framework allows broadcasters, operators and media companies to create and launch personalized streaming video services on all screens, tailored to their needs. With this modular approach, customers can build their apps with state-of-the-art components, or they can purchase a fully completed package.
May 03, 2017