Published January 17th, 2019
Amsterdam, The Netherlands, January 17th 2019 – 24i Media, an industry-leading, global streaming video app developer, today announced that they have partnered with Hisense, a global electronics giant and one of the world’s leading TV manufactures and technology leader. Hisense’s next generation of Smart TV models equipped with a VIDAA system will have the TV GAMES portal, powered by 24i Media, preinstalled as of March 2019.
The TV GAMES portal, powered by 24i Media, is a cross-platform collection of in-house developed games optimized for TV remote controls. The service has over 1.000.000 game played worldwide daily. With the partnership with Hisense, TV Games will strengthen its footprint
in the APAC region and South Africa.
Games on Smart TVs is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting and video advertising. 24i Media is a pioneer in big screen video monetization and is working closely with several SSP and DSP partners to define the ad sector.
“TV GAME and advertisement on Smart TVs is a new and exciting road full opportunities as well as unknown grounds. We are thrilled to join forces with Hisense.” Said Petr Mazanec,
Head of the TV GAMES product at 24i Media.
For almost 5 decades Hisense have been committed to developing innovations in consumer electronics. Today, Hisense is the No.1 TV brand in China,Australia & South Africa,
employing over 75,000 people across 19 global companies.
Hisense utilize 6 high-end international production facilities in Europe, Central America
and South Africa, as well as boasting 15 research & development centers worldwide, including
a strategic partnership with MIT Media Lab. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.
There will be more than 777 million global SVOD subscriptions by 2023, more than double from 2017 according to Ooyala’s new State of the Broadcast Industry 2019 report, which also found that the momentum only stands to increase.
The report – which draws on Ooyala’s own data and analysis as well as research conducted by other organizations – also underscores that viewers of all ages are increasingly adopting streaming services as their primary source of TV content. While Boomers and the Silent Generation (those born before World War II) remain the lifeblood of traditional broadcasters, they too are increasingly adopting over-the-top (OTT) and video on demand (VOD) platforms.
2018 was a year of significant change in the broadcast industry. There was a surge in M&A activity, an increase in the amount of time consumers spent with SVOD and AVOD content and a significant decline in pay-TV subscribers in North America as viewers changed how they watch TV… OTT jumped into the mainstream. There’s even more change in the cards for 2019.
Among US adults 50-64, OTT viewing increased 45% between 2016 and 2017; among US adults 65+, viewing was up 36%.
The report also postulated that mobile platforms will be a significant factor in OTT consumption in the future, given that estimates say video could make up as much as 90% of all 5G traffic.
“For OTT, that means faster and smoother delivery of video, no buffering, higher resolution, and a better, more engaging experience for users; for AVOD companies specifically, it will foster the collection of better, deeper data that could be used to better personalize advertising,” said the report.
The lesson for traditional broadcasters, the report noted, is to adopt the mindset of a diversified media company – as more programmers and distributors are joining, rather than fighting, the push into OTT.
“Subscription and ad-supported OTT services are steadily replacing traditional content delivery, and there’s no end to the opportunity to create connections with a global audience,” said Ooyala principal analyst Jim O'Neill. “OTT is not traditional TV. It thrives upon consumer choice, often random interaction, and the convenience of viewing when, where and on what device a consumer chooses. It thrives upon its own ability to iterate in order to respond to the changing conditions of the new TV environment.”
Meanwhile, as mobile viewing soars, it turns out that screen size still matters to the majority of consumers. A full 40% of US consumers who replaced a TV between October 2016 and October 2018 said they wanted to purchase a bigger screen, per The NPD Group. And consumers are going all-in on 4K UHD, driven largely by SVOD services, like Netflix, and the promise of 4K and UHD content from major sporting events, like the Winter Olympics and the FIFA World Cup.
“Content owners have seen a massive increase in the demand for their products,” continued O'Neill. “That will continue as OTT services push out across the globe and original content maintains — and grows — its value. It’s becoming increasingly important for media companies – both big and small – to closely monitor and control the content supply chain.”
New OTT Services Aren’t Saturating the Market, they ARE the Market
Is the influx of new OTT services creating saturation in the market? Not by a long shot. While there’s likely a limit as to how many SVOD services users really are ready to pay for, that upper limit hasn’t yet been reached. And, as we see more channels become available a la carte, that limit may continue to rise, especially as younger consumers — who see streaming as the norm — grow older.
Jul 22, 2020
Amsterdam, The Netherlands – 22 July 2020 – 24i, the industry-leading, global video experience company, today announced the launch of its Video Experience Platform (VEP), a smart and cost-effective SaaS platform that, for the first time, productizes all the services required for the convergence of Pay-TV, IPTV, and OTT streaming.
VEP has been designed to accelerate time-to-market while delivering the essential flexibility and functionality required for the creation of next-generation video services.
“The launch of the 24i Video Experience Platform challenges traditional industry delivery models by maximizing flexibility and functionality to provide service providers with, for the first time, the freedom to choose their own path to delivering next-generation video experiences,” said Martijn Van Horssen, Joint-CEO 24i.
Combining significant industry experience, consumer insight, and modern microservices-led architecture, 24i has created a powerful, modular, and flexible SaaS platform that focuses on the consumer, prioritizes operational efficiency, and provides cost-effective, agile technologies to ensure flexibility, scalability, and continuous innovation.
“The development of this exciting new platform has been informed by the deployments we’ve handled recently for customers such as BroadwayHD, Slovak Telecom, T-Mobile Czech Republic, Topic, and Youfone. Every customer is different, but they all need flexibility and a laser focus on the consumer. By launching services through VEP for all these customers with very different aims and goals demonstrates that this new platform is incredibly flexible and powerful. We look forward to our new platform continuing to help TV and video service providers to stay audience relevant by taking advantage of new business opportunities at every stage of their video evolution,” added Van Horssen.
VEP combines 24i’s Smart Apps framework, the 24i Smart Video engine, 24i Backstage, and a Smart Ecosystem of technologies and partners, to power the redefinition of the modern video experience.
The 24i Smart Apps framework supports every media company’s unique video business strategy and technology architecture with custom or white label applications, UX, and UI development. The framework simplifies the syndication and delivery of live and on-demand TV and video content to mobiles, web, Smart TV, TV, STBs, and game consoles.
24i Smart Video is a feature-rich platform that gives video providers the operational flexibility for end-to-end multiscreen video delivery. Smart Video simplifies the syndication and delivery of live and on-demand TV apps across mobile, web, smart TV, game consoles, and Set-Top-Boxes (including support for HbbTV and ATSC 3.0. The scalable cloud-based model is designed to leverage existing infrastructure and/or 3rd party technologies and provides options for on- or off-premise deployment of relevant workloads, such as service creation and video processing. The platform takes in and converts raw live or on-demand libraries to the required delivery formats for all types of devices, including encoding and transcoding of linear content to multiple bitrates and resolutions.
24i Backstage is an award-winning, real-time UX and integration manager that allows media companies to define and manage their application experiences by connecting back-end systems via a cloud-based management console. Backstage enables media companies to configure apps, define and schedule content availability or promotion, curate content, orchestrate and enrich metadata, and seamlessly integrate with ecosystem technologies.
Additionally, 24i has also announced the launch of the Smart Ecosystem, which ties together the online video value chain through a seamless combination of in-house products and premium partner integrations. This open ecosystem delivers TV and video service providers with the most effective video experience solutions based upon their unique business needs and growth strategies. Modular and flexible, the 24i Smart Ecosystem is designed to scale and expand platform architectures without the complexities and risks typically associated with a multi-vendor strategy.
Apr 07, 2020
First Look Media launches new OTT streaming video service for ‘culture cravers’ on topic.com, Apple TV and iOS, Android, Amazon Fire TV and Roku.
Amsterdam, The Netherlands - 7 April 2020 – 24i, the industry-leading video experience company, today announced that Topic, the new entertainment streaming service from First Look Media, has chosen 24i to power its new streaming video experience across topic.com, Apple TV and iOS, Android, Amazon Fire TV and Roku.
24i provides Topic with a brand-new suite of subscription and ad-supported video applications each with a consistent, intuitive video experience irrespective of viewing platform or device. The next-generation 24i Smart OTT productised solution, integrated with specialist partner technologies from Bitmovin, CenturyLink, Cleeng, EZDRM and JUMP enables Topic to extend, manage and monetize its programming to a fast-growing audience of ‘culture cravers.’
“We’re committed to providing our audiences with compelling and thought-provoking programming that reflects their values and interests, wherever they wish to access it,” said, Ryan Chanatry, Topic’s General Manager. “The smart products and solutions provided by 24i enable the Topic team to dynamically create next-generation video experiences, customize the presentation of titles by platform, and to differentiate Topic in an increasingly competitive direct-to-consumer video market”.
Topic, which officially launched November 21 2019, is a new streaming service offering North American premieres of global favourites along with original programming that includes a variety of scripted dramas, comedies, discussion shows, documentaries, and non-scripted programming which highlight human-focused stories from creators with a passionate point of view.
“The quality and variety of Topic’s programming make it extremely attractive to their growing audience,” said Martijn van Horssen, Joint-CEO of 24i. “By being able to support Topic’s platform-agnostic delivery strategy, we are delighted to deliver their next-generation video experiences and super-charge their growth to new platforms and audiences.”
Topic aims to push the art of storytelling to new heights by exploring different genres and media formats to develop and showcase impactful and engaging programming. The new service sources programming from leading global media companies, acquiring the rights to titles premiering at the world’s most prestigious film festivals as well as streaming original programming produced in-house by Topic or in partnership with some of today’s most prolific creators. Topic’s parent company is First Look Media, a company that was launched in 2013 by eBay founder Pierre Omidyar.
Within the 24i Smart OTT product, Topic can readily launch and manage its new, next-generation OTT service and extend its reach to multiple platforms, including iOS, Android, Apple TV, Roku and the web. In addition, the 24i SMART BACKSTAGE management and insight manager ensures Topic delivers a consistently high-quality and personalised streaming service to every subscriber on their choice of device.