Published April 18th, 2017
Amsterdam, The Netherlands, April 13th 2017 – 24i Media, a leading provider of multi-screen TV apps, today announced the launch of SmartOTT Backstage, a powerful Content Management system (CMS) designed to empower content owners, broadcasters and operators to unlock the potential of premium video with a service that allows them to enrich and organize their content metadata, offers social interaction, smarter personalized recommendations, continued viewing and superb curated content collections- instantly responsive across devices and regions.
SmartOTT Backstage is a cloud-based and modular system that sits between the clients’ video backend system and their front- end applications, a robust and flexible solution comprised of three core functionalities, an intuitive CMS, a metadata & data-source component and a robust API which enrich and organizes content. Attached to flexible integration points, SmartOTT Backstage handles curated content collections, recommended feeds, scheduling, data-sourcing and metadata whilst providing customers with the opportunity to set up and brand their front-end apps by selection from a rich variety of layout elements and branding options.
“We’re super excited to announce the launch of our leading-edge SmartOTT Backstage,” said Martijn Van Horssen, CEO at 24i Media. “We wanted to empower our customers to take full control over their content and curation, with a comprehensive toolbox to manage data for each piece of content, enabling them to meet the demands from their viewers for a personalized service. Our newly launched SmartOTT Backstage enables our customers to leverage the power of metadata and third-party integrations to create a more personalized experience across all devices.”
SmartOTT Backstage enables customers to take complete control of their product and content experience, including key features such as:
Seamless integrations; The solution further offers a comprehensive suite of connectors that integrate seamlessly with existing systems and partners, allowing customers to enable/disable a range of integrations. For example analytics (Adobe Analytics, Google Analytics) or advertisement (FreeWheel, Google DFP), recommendation, etc.
Powerful and robust API: The flexible API is designed as an independent component, which is integrated with the SmartOTT Backstage Metadata/Data-source component. It can also connect to any source containing metadata, app configurations, etc.
An optimized unified point of access for all applications to retrieve app configurations, metadata and additional services not provided by the OVP, such as recommendations powered by Microsoft Azure.
Metadata enrichment system; a tool to import the metadata from the OVP into the system allowing clients to improve and differentiate their content data
Data-source and import/export tool for all application related configurations, including but not limited to; Template, Menu, Pages, Sections, Playlists, third party integration configurations.
Personalization – combining user preferences and rich metadata for customized content recommendations.
Content and metadata orchestration; a query builder & collection editor allowing customers to create curated playlists, meaningful content collections and schedule publishing- for smarter planning and scheduling of content workflows.
App configuration tool; allowing clients to select the modules & content they want to show on each page of their front-end apps, on any device.
Intuitive branding tool; enabling customers to incorporate their brand & look across all their apps, on any device, from uploading their logo to posting a promotional message.
Advanced user & role management; offering possibilities to customize the roles within an application with granular permissions.
Easily create application pages through a defined set of page blueprints (browse, search, settings), gives customers the freedom to arrange, schedule, order and publish their content as they wish.
The SmartOTT Backstage will be demoed at the 2017 NAB Show (Booth #SU11702CM), April 24 – 27, 2017, in Las Vegas. To learn more about the SmartOTT Backstage or to schedule a meeting with a 24i Media representative at the NAB Show, please visit: http://www.24i.com/meet-us-nab-2017/
About 24i Media (www.24i.com)
24i is a leading vendor in Smart TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms.
24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Copenhagen, Madrid and Brno. For more information, please visit www.24i.com.
SmartOTT Backstage: Our Content Management system (CMS) designed to empower content owners, broadcasters and operators to unlock the potential of premium video with a service that allows them to enrich and organize their content metadata, offers social interaction, smarter recommendations, personalization, recommendations, continued viewing and superb curated content collections- instantly responsive across devices and regions. Discover more.
SmartOTT: 24i’s off-the-shelf white- label product empowering you to remove complexity from your IPTV and OTT strategy. It’s a cohesive suite that enables you to simplify syndication and deliver your live and on-demand TV & video content to any screen. Learn more.
SmartOperator: Our TV Anywhere front-end solution for TV operators. It is an off-the-shelf product that offers an innovative and uniform user experience across a range of devices. Learn more.
SmartTemplate: For partners who need a standardized front-end solution at the lowest cost but with maximum quality, stability and innovation. This build- once, deploy-everywhere Internet TV app template offers your clients easy access to the OTT market space. Learn more.
SmartApp: a product customized completely to your needs by supporting each client’s specific TV and OTT strategy, requirements, brand and technology integrations. Our in-depth knowledge and expertise with streaming video and interactive TV enables us to develop tailor-made solutions with cutting edge functionalities, realizing truly competitive advantages and strategic value for your company. Learn more.
Apr 04, 2018
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Mar 28, 2018
The companies’ combined capabilities will create greater value for customers and set the pace in a fast-evolving industry