Published March 28th, 2018
Revenue grows 70% in 2017, profitably topping $5M
Amsterdam (The Netherlands), March 15th, 2017 – 24i Media, an industry-leading Internet TV app developer for the world’s top media companies, today announced yet another year of record growth. The success in 2017 has been driven by signing up more than 20 new customers, including leading brands such as Tennis Channel, Entel, EdgeTV and RTÉ
2017 was a strong year for 24i Media, both in terms of growth in new customers and new partners, but also in staff and revenue, with a whopping 70% growth. This powerful momentum will continue in 2018, as the company is taking new strategic initiatives to bolster its technology innovation and global growth.
“The acquisition of the Siemens CVC front-end team to support the increasing demands for our services is a big success and saw its full value in 2017. The team is now fully integrated into 24i and we’re looking forward to significantly expand our team in 2018,” said Hans Disch, Chief Strategy Officer at 24i. “With the new strategic initiatives and opportunities that we’re working on, we’ll continue to combine our very strong autonomous growth with targeted acquisitions, to be better equipped than ever to take the front-seat in technology innovation in the OTT industry.”
Underscoring demand for its flexible and proven technology, Amsterdam based 24i has witnessed a 282% revenue growth over the last three years. In 2017 the company grew with about 70%. With this growth 24i also secured a spot on the prestigious Inc.5000 list of the fastest growing companies in EMEA in 2017. The list, seen as a ‘celebration of innovation’ and a distinguished ‘network of entrepreneurial leaders’, honors private companies that have achieved significant overall staff and revenue growth over a three-year period.
“Making the Inc.5000 list is a testament to 24i’s ability to innovate and introduce new solutions to a market that is constantly evolving at an unbelievable pace. I am thrilled and proud of the 24i Team which has grown in leaps and bounds in talent and has continued to provide unparalleled service to our ever-increasing number of forward-thinking clients across the globe,” said Martijn Van Horssen, 24i’s Chief Executive Officer. “We feel great about our set up for 2018 and our ability to continue delivering record-setting results and our plans and ambitions to keep surprising the industry with technology innovation.”
The company also significantly expanded its client base across both broadcasters, media companies and operators, including signing recognized corporates and brands, such as Sinclair Broadcasting Group, NPO, RTE, Entel, Globo and the Tennis Channel. 24i strengthened its position in all geographic markets, especially EMEA, North America and Latin America.
24i Media’s growth continues to be fueled by strong market demand for their proven technology framework for the development and deployment of leading Internet TV app solutions.
Meet 24i Media at NAB, booth SU9301CM
24i Media will be showcasing their feature rich set of TV applications at the NAB Show in Las Vegas, booth SU9301CM, April 9-12 and welcomes visitors to drop by their booth or book a meeting to discover how they can leverage 24i’s next generation tools and technologies to stand out from competitors and capitalize on 24i’s flexible and proven solutions.
The companies’ combined capabilities will create greater value for customers and set the pace in a fast-evolving industry
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Sep 13, 2017
May 09, 2018