24i Media Launches innovative ATSC 3.0 solution at NAB

Published April 1st, 2019

Amsterdam (The Netherlands), March 21st, 2019 – 24i Media, an industry-leading, global video app developer, today announced that they will launch its innovative ATSC 3.0 solution for broadcasters and Pay-TV service providers at the 2019 NAB show in Vegas.

24i’s ATSC 3.0 solution is designed to greatly enhance over-the-air services for viewers while bringing together broadcast and broadband functionality to give audiences more content and choice. It will deliver a better experience for viewers, and also allow broadcasters to utilize addressable advertising and better measure who is watching which programs. The solution is compatible with any ATSC device, therefore allowing rapid integration on the preferred device.

“We are super excited to announce the launch of our innovative ATSC 3.0 solution at NAB,” said Martijn van Horssen, CEO at 24i Media. “Apart from providing our customers with cutting-edge ATSC 3.0 technology, our solution makes it possible for advertisers to get better targeted ads based on several parameters such as channel, genre, and location. Empowering broadcasters to start serving personalized advertising and thus create new revenue streams from advertisers.”

With full support for hybrid TV viewing, 24i’s innovative ATSC 3.0 solution enables interactive solutions and viewing of streaming video content on a range of devices such as Smart TVs, set-top-boxes (STBs), Internet or Hybrid, with low latency (CMAF DASH).

“ATSC 3.0 will be able to bring together OTT and live linear programming in a way not possible before,” said Rehor Vykoupil, CBDO at 24i Media. “With our many years of UI & UX experience from designing interactive HbbTV Apps which is part of the ATSC standard, we are well-equipped to address the challenges faced by our customers, and accelerate their time-to-market for product development and deployment.”

At 24i’s booth at NAB, #SU9610, 24i will provide visitors with an interactive demo of their newly launched ATSC 3.0 solution and addressable tv. 24i has also added another potential monetization revenue stream for broadcasters, the ATSC 3.0 TV Games Portal, allowing customers to extend their solution with a TV game portal with pre- integrated monetization tools. This too will be demonstrated at the 24i booth at NAB.

24i Media Showcases SmartOTT integration with Microsoft Azure Media Services: Video Indexer

Amsterdam (The Netherlands), April 3rd, 2019 - Today 24i Media, an industry-leading, global video app developer, showcased how customers can quickly and easily extract insights from videos using Smart OTT and Microsoft Azure Media Services: Video Indexer. 24i will this new solution at the Microsoft booth (#SL6716) and at the 24i booth (#SU9610) at the 2019 NAB Show in Vegas.

In a move to empower its customers to make their video services even more personalized, powerful and intuitive, 24i Media has integrated Video Indexer into their product line. This integration will empower customers to build  enhanced search experiences in their video apps, with embedded insights, that increase user engagement.

“Media companies with large archives often struggle with the challenge of transforming those archives into business value, particularly given the challenges of content discovery at scale.  Content categorization is often flawed and manual tagging is expensive, error-prone and scales badly,” said Martijn van Horssen, CEO at 24i Media. “By integrating Video Indexer to our modular suite of OTT components, we’re making it easier for customers to unleash the power of their content, improving viewer interaction and engagement.” 

Video Indexer builds upon media AI technologies to make it easier to extract insights from videos. Customers can use it to search for spoken words, faces, characters, emotions and enrich apps with embedded video insights to drive user engagement. When paired with 24i's technology, metadata is automatically created by the Indexer and imported as tags into 24i's SmartOTT. For broadcasters for example, this can help create more impactful promotion clips and drive viewers to their content.

“Be it live or on-demand, video is a great way for media companies to engage with viewers whose consumption habits have evolved beyond the linear experience,” said Sudheer Sirivara, General Manager, Azure Media, Microsoft Corp. “We’re excited to partner with 24i Media to deliver a personalized viewing experience to audiences, anytime, anywhere, on any device."