Published May 12th, 2015
Amsterdam, May 12, 2015 – Leading TV app developer 24i Media has launched a new 4K/UHD smart TV app on behalf of Videoland, the leading video-on-demand company owned by RTL, serving the Dutch and Belgian markets. 24i’s new app for Videoland will initially be available on Samsung, LG and Sony smart TVs, and it is the first of its kind to deliver 4K and UHD-quality “TV everywhere” content to Europe’s smart TV market.
“As the demand for streaming HD video grows, delivering that content in a user-friendly format required by leading-edge, connected devices grows that much greater. A large number of these devices are smart TVs. The 4K display market could be at least $52 billion by 2020 and our work with Videoland and RTL is an early milestone in what will eventually be a standard in the market, which we believe will be led by smart TVs” said 24i CEO Martijn van Horssen.
24i Media’s app for Videoland is the first to deliver 4K content for European market smart TVs, which are quickly replacing traditional sets across the globe. In conjunction with the Videoland release, 24i has also upgraded its Smart Operator app with live 4K capabilities on selected platforms, as a “virtual set-top box” application, combining traditional and OTT content delivery in a single, platform-agnostic user experience. The Smart Operator app enables fast software updates via the cloud to meet firmware and TV platform upgrades immediately and to improve quality and reduce playback bugs. The Smart Operator therefore not only realizes new and innovative revenue streams, it also drastically lowers costs of logistics, service and CAPEX for operators.
“I am very proud that we have again proven our ability to operate on the forefront of future TV developments. Streaming 4K-quality content on a smart TV, without the need for a set-top box or other hardware add-on, is the future not just of ‘TV Everywhere,’ but of television itself. Being able to provide subscription or transaction-based access to 4K content generates substantial new revenue streams for TV app owners. This next-generation TV app for our longtime client RTL is the latest step in a long list of TV innovations with them, from the catch-up services we started with to the new up-and-coming cross-sell possibilities of 4K content in innovative OTT and MCN propositions, engagements and transactions ” added van Horssen.
About 24i Media
24i conceives, designs, develops, deploys and maintains TV apps for any screen, from smart TVs to set-top boxes, game consoles, tablets and mobiles. Operating from offices in Amsterdam, Madrid, Buenos Aires and Los Angeles, a talented team of media engineers and media professionals develops solutions for international clients such as RTL, Pathé, Nubeox, FOX Sports and many others. 24i is an innovative media technology company established in 2009, when the first connected TVs were just hitting the market. Since then, 24i has grown into a thought and product leader for TV app development, partnering with TV manufacturers, broadcasters, operators and content owners. With new initiatives such as over-the-top TV services, market dynamics for TV content delivery are changing rapidly. 24i Media aims to become a dominant player in this market.
Follow 24i Media on Twitter www.twitter.com/24i_Media
Sep 13, 2017
Apr 04, 2018
Apr 01, 2019
Amsterdam (The Netherlands), March 21st, 2019 - 24i Media, an industry-leading, global video app developer, today announced that they will launch its innovative ATSC 3.0 solution for broadcasters and Pay-TV service providers at the 2019 NAB show in Vegas.
24i’s ATSC 3.0 solution is designed to greatly enhance over-the-air services for viewers while bringing together broadcast and broadband functionality to give audiences more content and choice. It will deliver a better experience for viewers, and also allow broadcasters to utilize addressable advertising and better measure who is watching which programs. The solution is compatible with any ATSC device, therefore allowing rapid integration on the preferred device.
“We are super excited to announce the launch of our innovative ATSC 3.0 solution at NAB,” said Martijn van Horssen, CEO at 24i Media. “Apart from providing our customers with cutting-edge ATSC 3.0 technology, our solution makes it possible for advertisers to get better targeted ads based on several parameters such as channel, genre, and location. Empowering broadcasters to start serving personalized advertising and thus create new revenue streams from advertisers.”
With full support for hybrid TV viewing, 24i’s innovative ATSC 3.0 solution enables interactive solutions and viewing of streaming video content on a range of devices such as Smart TVs, set-top-boxes (STBs), Internet or Hybrid, with low latency (CMAF DASH).
“ATSC 3.0 will be able to bring together OTT and live linear programming in a way not possible before,” said Rehor Vykoupil, CBDO at 24i Media. “With our many years of UI & UX experience from designing interactive HbbTV Apps which is part of the ATSC standard, we are well-equipped to address the challenges faced by our customers, and accelerate their time-to-market for product development and deployment.”
At 24i’s booth at NAB, #SU9610, 24i will provide visitors with an interactive demo of their newly launched ATSC 3.0 solution and addressable tv. 24i has also added another potential monetization revenue stream for broadcasters, the ATSC 3.0 TV Games Portal, allowing customers to extend their solution with a TV game portal with pre- integrated monetization tools. This too will be demonstrated at the 24i booth at NAB.