Published May 9th, 2018
Amsterdam, May 9th, 2018 – 24i Media, the leading internet TV app technology provider for the world’s top media companies, today announces the acquisition of Mautilus, the Czech TV app agency specializing in HbbTV and applications for multiple devices. The acquisition strengthens 24i’s technology framework with new products and features, and increases its production capacity with Mautilus’ highly-skilled engineers. The acquisition of Mautilus is the next step in 24i’s ambition to deliver the most innovative, modular, flexible and scalable video streaming application technology.
“Mautilus shares our vision and recognizes the importance of delivering flawless and immersive experiences for our clients and their end-users. Its solutions strongly complement the broader 24i portfolio, and allows us to continue building a global internet TV app powerhouse with the best talent in the industry,” said Martijn van Horssen, CEO and Co-Founder of 24i. “We are excited to be adding a tremendously talented team to contribute to our competitive edge. Sharing our values, our culture and our ongoing commitment to bringing state-of-the-art solutions to the new TV industry will allow 24i to bring even more powerful solutions to market. As one company, we will provide customers with truly innovative solutions enabled by cutting-edge technologies.”
24i continues to grow and expand its position in today’s evolving video landscape. While 2017 was a year of record growth, this trend is continuing into 2018. In fact, Mautilus is 24i’s second acquisition in 2018; the company acquired multiscreen video platform provider Vigour in March.
“Innovation, agility and the ability to scale are crucial ingredients to surf the impressive waves caused by the TV industry’s fundamental changes. We’ve been able to accelerate our growth by picking partners that strengthen our strategic positioning. We always strive to attract great media professionals, whether individually or by teaming up with highly valued peers like Mautilus. Based on our successful integration with the former Siemens CVC front-end team in 2016, we are convinced of the value creation and cross-pollination of our teams in Brno,” added 24i’s Co-Founder and Chief Strategy Officer Hans Disch.
Mautilus develops TV apps for multiple platforms, including smart TVs, mobile, HbbTV, as well as for games consoles, set-top-boxes, and much more. Its customers include HBO, T-Mobile, iFlix and Showmax.
“Joining forces with 24i will allow us to better serve our customers by offering an innovative approach to streaming video technology,” said Rehor Vykoupil, CEO of Mautilus. “The combination will allow us to provide the best solutions to our customers, and will be a great home for our technology and team. With our unique blend of multi-platform experience, specific HbbTV expertise and knowledge of addressable TV, we can strengthen and accelerate 24i’s ambition of becoming the most recognized technology provider for developing cutting-edge video applications across all devices. Petr Mazanec, Ivan Bradac and myself, as founders of Mautilus, are really proud to marry our team into the 24i family.”
Having experienced rapid growth in 2018, as well as announcing the launch of the Tennis Channel app for Sinclair Broadcasting Group last month, 24i will continue to expand its market position in the coming months.
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Sep 15, 2014
Nov 12, 2014