Published April 21st, 2017
According to the recent data from Dataxis research, the Nordic region comprising Denmark, Norway, Sweden and Finland leads the SVOD market in Europe. According to the report, Nordic region represented 20 percent of all SVOD subscriptions in Europe in Q4 2016 and in the same quarter number of SVOD subscriptions in Nordic region were equivalent to the number of subscriptions in Germany and Italy. The average revenue per user (ARPU) for each SVOD offer in Nordic is higher than in the rest of Europe. Nike Air Max 2014 Dame Dataxis estimates that the ARPU per offer in Nordic was around $10.6 in Q4 16 and this is explained by the fact that SVOD offers in Nordic cost relatively higher than in the rest of Europe. Nike Air Max 90 Honeycomb Heren For example, the standard offer of Netflix costs 89 DKK ($12.7) in Denmark versus 9.99 EUR ($10.7) in France. Consequently, there is a higher SVOD spending per person in Nordic than in the rest of Europe. Nike Air Max Heren According to Dataxis, the total customer spending on SVOD in Nordic reached almost 800M EUR ($848.2M) in 2016. There are four main SVOD actors in the Nordics: Viaplay, HBO Nordic, C More and Netflix, with the later accounting for almost half of the market. Nike Darwin Goedkoop • Netflix: Launched in Q4 2012 in Nordic. With its early launch, Netflix has immediately dominated the Nordic SVOD market offering local and international content in the language of each country. • Viaplay: Launched in 2011, it’s the historical actor in Nordic. It expanded in Estonia, Latvia and Lithuania in July 2016. Air Max 2015 Heren Goedkoop • HBO Nordic: Launched just after Netflix in Q3 2012. HBO offers SVOD only in Nordic but faced some constraints at the beginning to get subscribers because the offer was not aligned on Viaplay and Netflix: no free trial and 12 months’ mandatory commitment. • C More: C More, a pay TV actor, launched Filmnet in October 2012 in Sweden and in 2013 in Denmark, Finland and Norway. In 2015, Filmnet moved to C More website.An interesting move in term of monetization is the launch of SF Kids Play (an SVOD offer for kids) in Nordic in February 2016. SF Kids Play is the first SVOD offer of the giant TVOD actor in Nordic, SF Anytime (Bonnier AB Group). The launch of Amazon Prime Video in December 2016 in more than 200 countries including all the Nordic countries is going to intensify the competition and could change the top 4 in 2017.
Apr 06, 2020
In just a few weeks, all our lives have needed to adapt to a new way of working - in the broadest sense of the word. The focus of our work has had to shift several times already and is sure to change again as the needs of our customers and their subscribers change.
We are all adapting to working at home, each having our own very individual environments and complications. From finding space for additional TVs for development and testing, to combining conference calls with home schooling, or even simply adjusting our situation after the workday ends. We need to work on staying connected with each other while practicing social distancing and, most of all, we must stay safe.
These circumstances can bring out the 'Darwinian' in all of us. Since founding 24i over 10 years ago, our team has always used shifts in consumer behaviour to accelerate, adapt and innovate. Little did we know that change would take on such a dramatically new perspective in 2020.
I could not be more proud of how the entire Amino and 24i family is showing strength and solidarity during this new kind of disruption. Not only are we helping each other to stay connected but also providing extra support to our customers and communities while keeping ourselves and our families safe at home. It is not a surprise, but certainly inspiring, that some of our team have put technology to work to help their local communities tackle the COVID-19 virus where they can. In many countries, there is a problem with a shortage of protective tools, especially in the medical field. In our Brno office, in the Czech Republic, we have a team working together with Industra Lab to 3D print protective face shields for hospital medical staff, dentists and paediatricians. We have already printed over 60 shields and we are looking to find ways to accelerate the process so we can get more into the field.
While we may not be on the frontline fighting this terrible virus, we are doing what we can within our communities and by helping our customers provide streaming video services. Through these efforts, we hope to make the lives of the people now staying home a little bit more comfortable.
Finally, I look forward to when we can meet in person and look back on how this truly testing time has brought us together, made us take greater care of each other, and inspired us to use technology and creativity to innovate for a better future.
Until then, thank you and stay safe.
Martijn van Horssen, Joint-CEO, 24i
Jul 31, 2017
Apr 22, 2017