The Nordics lead the SVOD market in Europe

Published April 21st, 2017

According to the recent data from Dataxis research, the Nordic region comprising Denmark, Norway, Sweden and Finland leads the SVOD market in Europe. According to the report, Nordic region represented 20 percent of all SVOD subscriptions in Europe in Q4 2016 and in the same quarter number of SVOD subscriptions in Nordic region were equivalent to the number of subscriptions in Germany and Italy. The average revenue per user (ARPU) for each SVOD offer in Nordic is higher than in the rest of Europe. Nike Air Max 2014 Dame Dataxis estimates that the ARPU per offer in Nordic was around $10.6 in Q4 16 and this is explained by the fact that SVOD offers in Nordic cost relatively higher than in the rest of Europe. Nike Air Max 90 Honeycomb Heren For example, the standard offer of Netflix costs 89 DKK ($12.7) in Denmark versus 9.99 EUR ($10.7) in France. Consequently, there is a higher SVOD spending per person in Nordic than in the rest of Europe. Nike Air Max Heren According to Dataxis, the total customer spending on SVOD in Nordic reached almost 800M EUR ($848.2M) in 2016. There are four main SVOD actors in the Nordics: Viaplay, HBO Nordic, C More and Netflix, with the later accounting for almost half of the market. Nike Darwin Goedkoop • Netflix: Launched in Q4 2012 in Nordic. With its early launch, Netflix has immediately dominated the Nordic SVOD market offering local and international content in the language of each country. • Viaplay: Launched in 2011, it’s the historical actor in Nordic. It expanded in Estonia, Latvia and Lithuania in July 2016. Air Max 2015 Heren Goedkoop • HBO Nordic: Launched just after Netflix in Q3 2012. HBO offers SVOD only in Nordic but faced some constraints at the beginning to get subscribers because the offer was not aligned on Viaplay and Netflix: no free trial and 12 months’ mandatory commitment. • C More: C More, a pay TV actor, launched Filmnet in October 2012 in Sweden and in 2013 in Denmark, Finland and Norway. In 2015, Filmnet moved to C More website.An interesting move in term of monetization is the launch of SF Kids Play (an SVOD offer for kids) in Nordic in February 2016. SF Kids Play is the first SVOD offer of the giant TVOD actor in Nordic, SF Anytime (Bonnier AB Group). The launch of Amazon Prime Video in December 2016 in more than 200 countries including all the Nordic countries is going to intensify the competition and could change the top 4 in 2017.

24i integrates with Microsoft Azure for smarter personalized discovery and user experience

24i integrates with Microsoft Azure for smarter personalized discovery and user experience

Amsterdam, The Netherlands, April 21st 201724i Media, a leading provider of multi-screen TV apps, announced today that they have integrated the cloud-based Microsoft Cognitive Services Recommendations API to enable their customers to easily build a smarter recommendation engine. The Recommendations API is pre-integrated in 24i’s recently launched CMS, SmartOTT Backstage. “The hottest driver for Over-the-Top (OTT) growth is customized, user-specific discovery algorithms – the ability to wow consumers with a stunning personalized user experience.” said Martijn Van Horssen. “By integrating Microsoft Cognitive Services Recommendations API, we empower our customers to take personalization to the next level and significantly reduce customer churn and increase revenue growth.” Today’s viewers expect you to really know them and personalize your recommendations to help them through the search and discovery process. They also expect a service that is personalized and delightful at every stage of the experience from sign-up to discovery and viewing to renewals. With the Microsoft Cognitive Services Recommendations API, using cognitive computing to deliver a number of algorithm-derived results, such as Frequently Bought Together (FBT) products, item-to-item recommendations, and customer-to-item flows, 24i enables their customers to generate higher consumption, customer satisfaction and increased revenues with a smarter recommendation engine. “24i Media underscores our commitment to provide our customers with state-of-the-art innovation in cloud technology. ,” said Tony Emerson, Managing Director, Worldwide Media & Cable at Microsoft Corp. “By integrating Recommendations API, part of Microsoft Cognitive Services, 24i allows their clients to customize what’s being fed based on the user history so their customers end up with higher engagement and lower churn – both key metrics for successful OTT services today. Key features in the integrated recommendation API from Microsoft Azure:
  • Recommendations; Viewers activity in the OTT service is used to recommend items and to improve conversion.

  • Automated workflow; The integrated recommendation engine automatically prepares an environment for an OTT provider to upload their catalogue and usage data to.

  • Reuse previous experience to make informed recommendations to viewers.

  • Use knowledge of customer interest to show related content.

  • Training; The recommendation engine can be trained by uploading data about past customer activity or by collecting data directly from your OTT service. When the viewer returns to your store you will be able to feature recommended items from your content catalogue that may increase your conversion rate.

  • Increase the discoverability of their OTT service, across devices and regions. present content to viewers that they haven’t seen before, better discoverability brings more satisfied users who watch more content, which has a positive monetization effects for the operators.

Meet 24i at NAB Show 2017, booth #SU11702CM 24i will be exhibiting at the NAB Show in Vegas, April 24- 27, booth #SU11702CM where they will be showcasing their innovative stack of services and product offerings for broadcasters, networks and content owners. To learn more about the Microsoft Azure integration, the newly launched CMS, SmartOTT Backstage or to schedule a meeting with a 24i Media representative at the NAB Show, please visit About 24i Media ( 24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost. 24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno. For more information, please visit For more information, please contact: Brynhild Vinskei Mob: + 45 29 66 64 20