Published October 18th, 2014
The world of TV is an exciting and fast moving place, with new technologies and platforms appearing every month. Here is the latest overview of the most relevant new developments.
Time flies when you’re having fun and while it seems like only yesterday that Google presented Android TV, it just announced that it will be launching its Nexus Player set-top box next month, giving consumers their first opportunity to use Android TV, before it arrives in force next year in various Smart TV brands.
Chromecast – Google’s other approach to TV – has been getting a lot more competition recently. First Microsoft released not one but two mobile-to-TV screen mirroring devices, one from inside Microsoft itself and one from the acquired Nokia part of the business. While these are actually very different from Chromecast in their functionality, another initiative is much closer. Matchstick started a Kickstarter project recently for an open source Chromecast clone, which reached its funding goal very easily and is aiming for a february 2015 release.
Roku announced that it has sold more than 10 million Roku devices in the US and meanwhile is trying to broaden its adoption by also marketing itself as a platform for third party set-top boxes through its Roku Powered program. Apple doesn’t appear set for any big Apple TV surprises this year and instead settled for a modest Apple TV UI update.
Sony has been working hard on its PlayStation Now game streaming service, expanding the beta to PlayStation 3 and its PlayStation TV micro console, which was just released in the US. Meanwhile Microsoft’s Xbox One is now available in China. At Microsoft they’re working on pretty cool things, like the RoomAlive concept. Philips showed off something in the same range with Afterglow, which is best described as Ambilight on steroids.
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Jan 25, 2018
Mar 13, 2019
Parks Associates research has found that OTT video services have transitioned back into the home's living room, with a majority (52%) of U.S. broadband households now watching online video on a TV that is connected to the internet.
Its report, 360 View: Digital Media and Connected Consumers, also found that watching TV or films at home is the most popular leisure activity among US broadband households, with 55% selecting this among their top two favourite leisure activities.
"While the total number of hours consuming videos has declined, consumers are watching more internet video on the largest screen available," said Billy Nayden, research analyst, Parks Associates. "The number of hours consumers report watching video on a TV increased for the first time since 2014, with connected devices enabling internet video services on TV and shifting consumers away from PC and mobile viewing. As OTT competition becomes a battle for the living room, the challenge for device makers and content producers is finding the correct product mix to maximise both profit and utility."
The report also found that subscriptions are the dominant business model for OTT services. As more services emerge, many stakeholders fear an impending subscription overload in US households.
"As consumers' taste for OTT experimentation wanes, they will start to resist the push to add another monthly subscription to their households," Nayden said. "Many providers are starting to lead with freemium and ad-based models, in anticipation of this pushback."
Parks Associates also found that 19% of consumers subscribe to either Netflix, Hulu, or Amazon Prime Video and another OTT service, compared to 13% in 2017; and overall, consumers watched 25.7 hours of video per week in 2018, down from 29.5 hours per week in 2016.
Source: Rapid TV News & Parks Associate
May 02, 2017
In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption of media, cramming as much as possible into an average day.
Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report, “US Time Spent with Media: eMarketer’s Updated Estimates and Forecast for 2014-2019”.