Sports drive global live TV streaming to 54% YoY growth

Published November 2nd, 2018

Research by Conviva has revealed what the company calls ‘staggering’ growth in global
TV streaming.

According to the Conviva State of the Streaming TV Industry Report for Q3 2018, viewers
are increasingly demanding a seamless streaming experience, and publishers are rising to
the challenge to deliver higher overall quality of experience. It showed that there has been
a 52% jump in plays and 63% growth in total viewing hours recorded year-over-year
(YoY), including a major increase in traffic during the World Cup football tournament.

As viewers become more demanding, they were less tolerant of a poor experience, and
were seen to be shifting to platforms and devices that offer a better experience, trading PC
viewing in favor of connected TVs and individual publisher apps for virtual multichannel
video programming distributor (MVPDs) with bundled offerings. Virtual MVPDs are
becoming more attractive, with 292% more plays and 212% more viewing hours YoY in
the U.S., drawing significant share away from publisher apps by offering bundled content
with better quality delivery, resulting in higher engagement.

The measurement shows that connected TVs now form more than 50% of global viewing
and virtual MVPDs make up 75% of all US viewing. mobile growth has slowed in favor of
connected TVs, which experienced a 145% growth in plays and a 103% growth in viewing
hours.

The report also showed that live sports streaming has surged, as viewer confidence in
streaming TV grows and providers deliver improved quality. NFL streaming in September
alone accounted for roughly 3% of total streaming plays and viewing hours in the US, as
more fans than ever elected to stream NFL games.

Download the full report here

You are invited! OTT Day in Los Angeles, nov 15th (free-to-attend)

The streaming video industry is transforming the way content is created and consumed. Digital media consumers across generations are increasingly in the driver’s seat—and their expectations to content, quality and user experience, are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies? Join us at the free-to-attend OTT Day in Los Angeles on November 15th, 8:30am-1:30pm at the W Hotel West Beverly Hills, where we look further into this and also at Innovations in TV, what does the future of Internet TV services look like? The OTT Day will feature a series of keynotes from industry thought leaders who will address key issues facing the industry today and in the future, challenges and opportunities, new markets and technologies and much more. Register today The event brings together networks, digital media publishers, distributors and technology executives representing a 360 view of the OTT ecosystem. Presentations will cover topics ranging from business models and devices to streaming media technologies that will define and shape TV today and into the future. What to expect:
  • Be inspired by a wide range of presentations from highly respected, industry thought leaders
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