Published December 6th, 2017
More than 50% of US OTT subscription households subscribe to multiple OTT video services, according to Parks Associates.
Of these multi-OTT households, 81% use Netflix plus some other service or combination of services, typically Amazon or Hulu.
“Not only are more households subscribing to OTT video services than ever before, but also the average number of subscriptions per household is increasing as well. The OTT video pie getting bigger, and it is getting deeper as well,” said Brett Sappington, senior director of research, Parks Associates.
“What we are seeing is consumers adding to the number of sources that they use to access interesting content. This growth is critical. It means that video services do not necessarily have to displace a Netflix or other large service in order to gain market share. Services can potentially find success as a complementary offering as well.”
“A common assumption is that consumers who pay for multiple subscription OTT video services would not need to, or have time to, use free OTT video service options. Yet, we find the opposite to be the case. Only 30% of households subscribing to one subscription service use at least one free, ad-supported online video service,” Sappington said.
“That number jumps to 47% of households subscribing to three subscription services and 63% if a household subscribes to five or more services.”
Parks Associates’ OTT Video Market Tracker has research services for North America and Europe to track the content offerings, business strategies, and subscription numbers for OTT services in these regions. Additional data from these services include: with the exception of Netflix and Amazon Prime, OTT services are experiencing churn rates exceeding 50% of their subscriber base. 69% of US broadband households subscribe to at least one OTT video service (3Q 2017). More than 50% of US broadband households that use OTT services subscribe to multiple OTT video services, compared to 20% in 2014.
Source: Broadband TV News
Sep 11, 2020
On our last day On Location at IBC, Kjeld Beijer, 24i's Partnerships Manager takes the opportunity to catch up with Unified Streaming's Rochelle Morrison and Anne Zant down by the Amsterdam waterfront.
From providing streaming solutions in the cloud or on-premise, Unified Streaming is a key partner within 24i's Smart Ecosystem and prides itself on enabling video service providers with encoding and real-time packaging to reach any device.
When talking to Kjeld on the effects the pandemic has had on the TV and video industry, Rochelle and Anne both cite examples of how some companies, including a few sports brands, are getting creative on how they produce live events while keeping within the new restrictions, and how others are offering new SVOD and AVOD content packages to entertainment-hungry audiences around the world.
Finally, Anne shares a tip on how to stay cool when you come to Amsterdam next time!
Sep 08, 2020
At 24i we work hard and have fun - especially during IBC. In the 2nd episode of IBC On Location, Martijn van Horssen takes us to the Escape Club in Rembrandtplein, central Amsterdam, which is where we usually host the famous 24i IBC party. While we cannot party together this year, Martijn gives us a master class on how to eat Dutch bitterballen as well as surprising us with a one-time-only performance from the 24i and Amino band ... enjoy.
In the first of our IBC On Location series, Martijn van Horssen, joint-CEO and Co-founder of 24i welcomes us to the RAI and our home city of Amsterdam. While all may be quiet on the ground without this year's show, the high demand for entertainment services, puts the streaming media industry in an enviable position of creating, delivering and supporting the flood of exciting new video services that have come to market since last year's show.
Martijn talks about how the bar has been raised to a new level for service providers to deliver truly competitive, premium video experiences and why this shines new importance on the growth of technical collaboration and innovation across the ecosystem. Martijn shares an update on 24i since joining the Amino family a year ago, and reminds us of the importance of staying positive and having fun, even if we cannot do so together in person this year.