Published October 13th, 2017
According to a study from Digital TV Research, online TV episode and movie revenues for the leading 138 countries are going to hit $83 billion in 2022, which is more than twice of the $37 billion recorded in 2016.
The new Global OTT TV & Video Forecasts report also suggests that Over the Top (OTT) revenues will exceed $1 billion in 14 countries by 2022, twice that at the end of 2017.Two-thirds of global revenues will go to the top 5 nations. $9 billion will be added in 2017 alone.
US will continue to be the leading territory for online TV and video revenues by some margin. US share of the global market is set to fall from 51% in 2016 to 40% in 2022. China will add a further $7.6 billion, with its total revenues hitting $12 billion in 2022.
According to the report, Subscription Video on Demand (SVOD) became the largest source of OTT revenue in 2013. Half of OTT revenues by 2022 are estimated to be generated by 2022. $24 billion in revenues will be added between 2016 and 2022.
AVOD revenues are up by $17 billion and its revenues will amount to $29 billion by 2022, up from $12 billion in 2016.
Revenues and SVOD subscribers to increase two-fold by 2022
Speaking at the Nordic TV Summit in Copenhagen, September 28th, Simon Murray, principal analyst at Digital TV Research, also showcased how the number of subscription video on demand (SVOD) services is expected to reach 546 million by 2022. In other words – expected to double the 263 million by end of 2016. It covers 621 platforms in 138 countries which means SVoD revenues are expected to get to twice the number in the period hitting $US 41 billion in 2022 as opposed to 17 billion in 2016.
Subscriptions in the Asia Pacific region are all set to overtake North America from next year. Asia Pacific will account for 43% of global SVOD subscribers by 2022. North America will provide 31%, up from 35% in 2016 respectively.
Netflix’s global dominance overall is decreasing to one fourth by 2022, from a third last year. 28 million subs are being added between 2017 and 2022. Netflix’s global SVoD revenue share will fall to 40% by 2022 from 45% in 2017.
Source: Digital TV Research (www.digitaltvresearch.com)
May 17, 2017
More than half of all Americans, or 56 percent, have the ability to watch internet video on their TVs — but they’re still watching regular TV most of the time.
Since 2015, there has been a 20 percentage-point increase in the share of adults who can get internet video on their TV, either through the TV itself or by using a device like a Chromecast, according to a new report from ad trade agency Interactive Advertising Bureau.
But a large portion of the time (39 percent), people are using these TVs to watch old-fashioned live TV. As for internet video, they’re streaming Netflix or YouTube or Hulu about 24 percent of the time.
Fortunately for subscription streaming services like Amazon and Netflix that offer TV-on-the-internet packages, that share is going up.
People who do use their TVs to watch Netflix or Hulu are doing so more often. About half (46 percent) of people with streaming-enabled TVs watch streaming video daily, up from 32 percent in 2015.
What are they streaming? Seventy-nine percent watch TV shows (either currently airing, or shows that have aired in the past), whereas a close 70 percent watch subscription originals like Netflix’s “Stranger Things” or Hulu’s “Handmaid’s Tale.”
Nov 22, 2017
Jun 29, 2017