July 20, 2014
The 24i look and feel
Looking smart is important, but being smart even more. The story behind the look.
You might have noticed we’ve had quite the design upgrade at 24i. Although we ‘soft-launched’ our new logo and business cards already a couple of months ago, our new website really marks the beginning of our corporate styling upgrade. Let’s take a closer look at the logo, colours, and icons and why we chose this look.
As Wikipedia says: From bees’ honeycombs to the Giant’s Causeway, hexagonal patterns are prevalent in nature due to their efficiency. At 24i, we believe that this is one of our strong suits. Our AppCore enables us to deploy apps to all TV platforms in short time to market and at competitive cost. This efficiency is key to our business and is symbolised in the hexagonal logo.