September 24, 2015

An impression of IBC2015

Time flies! It’s been over a week since we exhibited at IBC (International Broadcasting Convention), our second time at this most influential annual event for media professionals, worldwide. The endless RAI Conference Center halls seemed even bigger than last year and attracted many different attendants from all over the world, well over 55,000.

As for us, we’ve had an amazing time at IBC 2015, meeting old friends and greeting many new, interesting people at our booth, showing them our latest TV apps and OTT innovations.

At our booth we introduced, among others:

  • ‘NS Now’ – the OTT service for Uruguayan operator Nuevo Siglo on Smart TVs with advanced content protection technology (together with our partner Conax)
  • Our set-top box-less operator solution on Philips Smart TVs
  • Smart Operator on Entone set-top boxes and other RDK compliant devices
  • The first Dutch interactive HbbTV app for TV advertisers
  • The brand new app for Next Generation Sports Network on Roku
  • RTL’s Videoland as the first of its kind 4K/UHD premium video app in the European Smart TV market

Furthermore, we were honored to be the host to many booth tours organized for professionals in the broadcast industry as well as for a growing number of booth tours specifically catered to advertisers and media buying agencies.

Again this year, we enjoyed our daily ‘Happy Hour’ with cold beers and the traditional Dutch delights called ‘bitterballs’ while, of course, welcoming great guests.

The IBC would not be the same without our colleagues from Los Angeles, Buenos Aires and Madrid, so we flew them in to join us and to join their respective clients and partners attending IBC 2015.

In addition to our busy appointment schedules at the booth, we were also invited to speak as TV app thought leaders at two occasions. Our CSO, Hans Disch, spoke at the conference session ‘Media Innovators from the Low Lands’, while our CEO Martijn van Horssen and CTO Pieter Siekerman shared their insights on the latest developments in the OTT landscape and highlighted how this changes the game for TV content distribution.

Last, but not least, we are proud to be a founding member of the Dutch Media Innovators network, launched at IBC 2015: a collaboration of Dutch media companies & the Netherlands Enterprise Agency (Dutch government) with the goal to foster business activities in California, USA.

IBC 2015 has been fantastic! We’d like to thank everyone who helped us making this event so successful and we’re already looking forward to IBC 2016 in our hometown Amsterdam!

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