Ebook

OTT

Pay TV

Broadcasters

May 7, 2025

Personalize to Survive

By

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A cover image of the 24i ebook titled, "Personalize to survive"

Our "Personalize to Survive" infographic highlights why personalization isn’t a luxury—it’s a necessity. Discover the data behind user expectations and how video services can respond with smarter UX and content strategies.

Key Takeaways:

  • Personalization directly impacts user retention and satisfaction.
  • Viewers expect recommendations tailored to their tastes.
  • Data-driven UX can reduce churn and boost watch time.
  • Video services that fail to personalize risk falling behind.
  • Personalization is a competitive advantage, not just a feature.

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