Published January 8th, 2015
Investment will be used to strengthen product and market development
Yesterday we made the public statement that we’ve secured funding from Newion Investments. With this significant investment we will be able to maintain our present organisational growth, to expand our product innovations and to accelerate our global market strategy. Getting “smart money” on board was a clear step on our strategic roadmap and we are happy that we now secured appropriate funds whilst maintaining our entrepreneurial and innovation driven spirit. This is our press release:
24i Media secures funding from Newion
Dutch TV app developer strengthens product and market development
Amsterdam/Heerenveen, 7 January 2015 – Amsterdam-based TV app software company 24i Media today announced that it has secured funding from Newion Investments. The investment will be used to scale up the organization to meet the rapidly increasing market demand for TV apps and to expand into new countries.
24i Media conceives, designs, develops, deploys and maintains high-value TV apps for any screen, from smart TVs to set-top boxes, game consoles, tablets and mobiles. With AppCore, its unique and proprietary TV app technology framework, 24i simplifies and streamlines app development and maintenance for TV platforms.
Martijn van Horssen, CEO of 24i Media, is delighted to welcome Newion Investments as a new shareholder: “24i Media wants to become the market leader in technology for TV front-end applications. As an experienced professional investor specializing in software, Newion Investments will enable us to achieve further national and international expansion. This is essential for us to secure and expand our leading position as an innovative TV app developer.” Van Horssen goes on to say, “It will take a considerable leap to cross the adoption chasm for TV apps and position ourselves as a dominant player in the global TV app market, but this is actually just a small step in our strategic roadmap.”
Frank Claassen, a partner at Newion, said: “TV apps will disrupt the TV market. 24i Media has a sophisticated product in a large dynamic market poised for tremendous growth. We see our investment in the company as a valuable addition to our portfolio and are confident that we can add significant value to its future development. Given the current level of adoption of its technology and new market opportunities abroad, we are convinced that the company will see further substantial growth in years to come.”
About 24i Media – www.24i.com
24i conceives, designs, develops, deploys and maintains TV apps for any screen, from smart TVs to set-top boxes, game consoles, tablets and mobiles. Operating from offices in Amsterdam, Barcelona, Buenos Aires and Los Angeles, a talented team of media engineers and media professionals develop solutions for international clients such as RTL, Pathé, Nubeox, FOX Sports and many others.
24i is an innovative media technology company established in 2009, when the first connected TVs were just hitting the market. Since then, 24i has grown into a thought and product leader for TV app development, partnering with TV manufacturers, broadcasters, operators and content owners. With new initiatives such as over-the-top TV services, market dynamics for TV content delivery are changing rapidly. 24i Media aims to become a dominant player in this market.
About Newion Investments – www.newion-investments.com
Newion has been one of the most successful investment companies in its sector since it was founded in 2000. Its portfolio includes Collibra, iWelcome, Reasult, Vector Fabrics and MaPS Systems. Newion is currently investing from its third fund with € 50 million in committed capital, and focuses on business-to-business (software) companies in the Benelux. The European Investment Fund is a cornerstone investor in the Newion II fund through the European Commission’s Competitiveness and Innovation Framework Programme (CIP).
For more information please contact:
Newion Investments, Frank Claassen:
T +31 (0) 513 640 633
24i Media, Hans Disch:
T +31 (0) 6 5121 6209
Nov 12, 2014
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Sep 13, 2014