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At 24i we create and deploy TV apps for every screen, from set-top boxes, SmartTVs and media players to game consoles, tablets and mobile phones.

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Our mission is to simplify, unify and magnify the video experience across all TV platforms on any device and convert that into valuable, customer engagements.

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Apr 18

Press

24i unveils cutting-edge CMS for VOD, SmartOTT Backstage

24i unveils cutting-edge CMS for VOD, SmartOTT Backstage   Amsterdam, The Netherlands, April 13th 201724i Media, a leading provider of multi-screen TV apps, today announced the launch of SmartOTT Backstage, a powerful Content Management system (CMS) designed to empower content owners, broadcasters and operators to unlock the potential of premium video with a service that allows them to enrich and organize their content metadata, offers social interaction, smarter personalized recommendations, continued viewing and superb curated content collections- instantly responsive across devices and regions. SmartOTT Backstage is a cloud-based and modular system that sits between the clients’ video backend system and their front- end applications, a robust and flexible solution comprised of three core functionalities, an intuitive CMS, a metadata & data-source component and a robust API which enrich and organizes content. Attached to flexible integration points, SmartOTT Backstage handles curated content collections, recommended feeds, scheduling, data-sourcing and metadata whilst providing customers with the opportunity to set up and brand their front-end apps by selection from a rich variety of layout elements and branding options. “We’re super excited to announce the launch of our leading-edge SmartOTT Backstage,” said Martijn Van Horssen, CEO at 24i Media. “We wanted to empower our customers to take full control over their content and curation, with a comprehensive toolbox to manage data for each piece of content, enabling them to meet the demands from their viewers for a personalized service. Our newly launched SmartOTT Backstage enables our customers to leverage the power of metadata and third-party integrations to create a more personalized experience across all devices.” SmartOTT Backstage enables customers to take complete control of their product and content experience, including key features such as:

Seamless integrations; The solution further offers a comprehensive suite of connectors that integrate seamlessly with existing systems and partners, allowing customers to enable/disable a range of integrations. For example analytics (Adobe Analytics, Google Analytics) or advertisement (FreeWheel, Google DFP), recommendation, etc.

Powerful and robust API: The flexible API is designed as an independent component, which is integrated with the SmartOTT Backstage Metadata/Data-source component. It can also connect to any source containing metadata, app configurations, etc.

An optimized unified point of access for all applications to retrieve app configurations, metadata and additional services not provided by the OVP, such as recommendations powered by Microsoft Azure.

Metadata enrichment system; a tool to import the metadata from the OVP into the system allowing clients to improve and differentiate their content data

Data-source and import/export tool for all application related configurations, including but not limited to; Template, Menu, Pages, Sections, Playlists, third party integration configurations.

Personalization – combining user preferences and rich metadata for customized content recommendations.

Content and metadata orchestration; a query builder & collection editor allowing customers to create curated playlists, meaningful content collections and schedule publishing- for smarter planning and scheduling of content workflows.

App configuration tool; allowing clients to select the modules & content they want to show on each page of their front-end apps, on any device.

Intuitive branding tool; enabling customers to incorporate their brand & look across all their apps, on any device, from uploading their logo to posting a promotional message.

Advanced user & role management; offering possibilities to customize the roles within an application with granular permissions.

Easily create application pages through a defined set of page blueprints (browse, search, settings), gives customers the freedom to arrange, schedule, order and publish their content as they wish.

The SmartOTT Backstage will be demoed at the 2017 NAB Show (Booth #SU11702CM), April 24 – 27, 2017, in Las Vegas. To learn more about the SmartOTT Backstage or to schedule a meeting with a 24i Media representative at the NAB Show, please visit: http://www.24i.com/meet-us-nab-2017/ About 24i Media (www.24i.com) 24i is a leading vendor in Smart TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost. 24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Copenhagen, Madrid and Brno. For more information, please visit www.24i.com.
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Apr 21

News

Current VR Experiences Lack Context Required for Real Engagement

The Virtual Reality industry will surpass $10Bn in revenues globally by 2022. Nike AIR Max 2017 Dames Zwart Wit This growth will be driven by the creation of compelling experiences that allow the user to Experience, Preview, and Escape reality. Nike Free TR Fit Goedkoop While the virtual reality (VR) market is poised to grow tremendously over the next several years, a recent study from the User Experience Strategies (UXS) service discovered that current VR experiences lack the type of context required for real engagement with the medium. Nike Air Max Thea Print Heren The research further adds that the growth in VR market will be driven by the creation of compelling experiences that allows users to experience, preview, and escape the reality. Early adopters of VR are the predominant gamers who are driven to the medium with the promise of ‘being there’. Nike Air Max 2017 Dame Goedkoop However, the biggest risks for the VR market are lack of context, lack of social capabilities and the hard-wired headset restricting player movement. Nike Air Max 90 Bloemeny Heren&Dame “There are a number of ways that VR can be made more compelling: design content from the ground-up for VR to make use of its immersive properties; contextualize VR experiences to provide real emotional engagement with the content; and ensure sensory engagement with VR content through the ability to touch, see, and hear what’s happening in virtual spaces.” Commented Mathew Alton, Research Analyst and report author.
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Mar 20

News

NAB 2017 IN LAS VEGAS

Venue This year we are visiting The NAB Show in Las Vegas from April 22-27, 2017 and we are located in the South Upper hall, booth #11702. Attend the NAB on us, simply use the guest pass code LV8529 when you register here: https://goo.gl/JyhOue  What can you expect? Our CEO, Martijn van Horssen will join a Panel Debate: "End to End Delivery of OTT Products and the Business Opportunities". This panel will actionable insights into delivering end-to-end OTT products and the business opportunities it offers with key insight and learnings from one of the largest and most diversified television broadcasting companies in America, Sinclair Broadcast Group, Inc., and the steps to driving revenue and engage consumers on multiple platforms. Date: Wednesday April 23rd Time: 2:30 - 3:00 pm Location: CMIP Debate Theater | Connected Media | IP Pavilion Also, he will attend a Penal debate presentation; "TV innovation and future trends: a 2020 vision", where the future trends will be discussed. Date: Wednesday April 23rd Time: 4:00 - 4:45 pm Location: CMIP Debate Theater | Connected Media | IP Pavilion Schedule a meeting today to learn how 24i’s solutions can bring you OTT success! We are looking forward seeing you there! About NAB NAB Show is an annual trade show produced by the National Association of Broadcasters. It takes place in April at the Las Vegas Convention Center in Las Vegas, Nevada. The show's tagline is "Where Content Comes to Life".
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Apr 16

News

24i appoints Brynhild Vinskei as CMO to accelerate growth

We’re delighted to welcome Brynhild Vinskei to our team. In the role as Chief Markets Officer she will head the global Sales and Marketing activities at 24i Media and play an instrumental role in the strategic development, expansion and growth of the company globally.
"We are delighted to welcome Brynhild as Chief Markets Officer at 24i.” said Martijn Van Horssen, CEO at 24i. “Brynhild brings extraordinary business expertise and marketing leadership and is recognized in the industry for developing and executing strategies that have accelerated growth and created significant brand value. Her insight and industry knowledge will help us elevate the 24i brand, enable us to respond to the increasing demand for our services globally, and drive revenue growth across our entire product portfolio.”
Hans Disch, partner and Chief Strategy Officer at 24i, adds to that: “Brynhild is the personification of the new phase 24i has reached in successfully executing its global growth strategy. Martijn and I look forward to work with Brynhild and our executive management team, as we continue our enterprise, focused on our joint ambition of changing the future of TV – and realize it."
In her most recent position as Chief Marketing Officer at Xstream, she helped establish the company as a leader in OTT solutions.
In a career that spans 17 years, Brynhild has held senior positions managing all aspects of sales, marketing, partner management, communication, events, product marketing, strategic planning and business development. Under her leadership, 24i will continue to drive a stronger global market presence and strengthen strategic partnerships with customers and partners. Speaking of her new appointment, Brynhild Vinskei says "I am thrilled to be joining the 24i team at such a pivotal time in the company’s history. 24i has been growing extensively over the past few years and is well poised for its continued growth ambitions, helping customers to create highly flexible, personalized and cost-effective TV app solutions across all devices. The consistent 50% yearly growth in sales, achieved through its innovative product stack, validates its commitment and passion to offer their customers future proof, best-in-breed technology.
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