Smart Apps

The Smart Apps multi-platform codebase brings your video to every screen, so you can build once and deploy everywhere.

There’s so much to consider when delivering a great UX - from look & feel to content discovery,  and video playback to user authentication.

Thankfully, Smart Apps has features and functionality to meet all these challenges and more, making it ideal for the business needs of pay TV operators, broadcasters, rights-holders and content providers.

A User Experience suited to every kind of video service

Smart Apps for Operators

  • Subscriber authentication
  • Live TV  & EPG management
  • Pause live TV, rewind, restart
  • Catchup and network PVR

Smart Apps for OTT

  • Easily configured, brand-centric templates
  • Combine AVOD, SVOD, TVOD & FVOD
  • Feature roadmap keeps apps up to date
  • Wide-range of pre-integrated partners

Reach every screen without compromising on style

Smart Apps gives you the speed of off-the-shelf apps for big screens and small, but also the flexibility and freedom to achieve the UI of your dreams.

Cross-Device Playback

Keep consumers watching with content discovery & promotion

Intuitive navigation keeps customer journeys simple. Advanced features like personalization, recommendations, binge-watching, ratings and notifications make sure it’s always easy to find something great to watch.

As competition grows, it pays to stay flexible

With Smart Apps you can pivot to new business models as consumer trends shift. Combine free and paid content to tempt new sign-ups and increase your app chart ranking. Or run multiple brands in parallel - a premium service for TV subscriber households and a stripped-back offering for OTT-only customers.

A consistent video playback experience

Smart Apps supports multiple native and commercial player solutions, DRMs and streaming formats for consistent and seamless playback on all devices. It’s designed to grow with your business, offering support for 4K, trickplay, multi-track audio, subtitles and more. 

Streamline deployment across multiple devices

24i’s test lab is equipped with 350+ unique devices. Our continuous integration and development workflow includes automated testing and regression testing across all platforms and for every OS update.

Take control of your user experiences


Real-time UX and integration manager

Backstage is the brains behind Smart Apps, serving as a middleman between the apps and backend systems. Its cloud-based console puts you in control of your UX, console and app statistics. Changes can be published instantly or scheduled in advance.

App Management: No coding required

The Backstage CMS is the centralized hub for managing the whole video experience. Build menus, pages, content collections and personalized playlists of recommended content. Apply changes to one device or all, allowing for different strategies per screen type.

Set up profiles, target user segments, manage the login process and apply geoblocking or configure advertising strategies. With Backstage, the possibilities are endless.

Bring your branded apps and assets to life across all platforms

Improve Navigation

Configure menus in your own way, with the option to change per device.

Promote Content

Choose from attractive layout options to build pages of playlists.

Aid content discovery

Create static, dynamic and personalized content playlists.

Spotlight channels

Manage EPG data or build virtual VOD channels to emulate linear TV.

Customize Design

Configure colours, logos, icons and buttons universally or per device

Accelerate time-to-market with Smart Apps pre-integrations

Reduce the effort and cost of bringing your service to market with our channel partners, technology partners and pre-integrated partners.

From recommendation engines, analytics and advertising servers to subscriber management, DRM and OVPs, our seamless integrations offer all you need to go to market, and thrive once you’re there. And if you’ve got a specific partner you want to work with, that’s fine too. We’re happy to provide integration services to bring them into your solution and support our ecosystem.

Scaled for success and constantly in our care

  • Flexible, cloud-based architecture for reliability, scale and cost-efficiency
  • 24/7 alerting for errors and downtime
  • Full control and monitoring of pre-integrated partner solutions
  • Optional live event support services

Hi! I am Ismael.

I am Head of Sales Engineering for 24i in EMEA and LATAM.

Want to know more about the power of Smart Apps?

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