Published June 7th, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: “Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. “
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: “From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. “
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Mar 21, 2019
24i Media acquires StreamOne
Fast-growing video app developer strengthens and extends its innovative technology stack
Amsterdam (The Netherlands), March 21st, 2019 - 24i Media, one of the industry-leading video app developers, has extended its platform’s capabilities by the acquisition of StreamOne, the young and innovative media technology provider that fuels the video applications of one of the largest publishers in the Netherlands, TMG. With the acquisition, 24i gets full access to the cutting-edge knowledge and technology of StreamOne, strengthening its capabilities to integrate with its strategic partners like OVPs and streaming video providers, and to optimize the end user experience.
This is 24i’s third acquisition in twelve months. It is part of its ambitious strategic plan and technology vision to continue to revolutionize the OTT ecosystem with technology innovations and to provide customers and partners with powerful new tools to better manage assets, maximize efficiencies, deliver new capabilities and optimize OTT value creation and monetization.
“The acquisition of StreamOne’s technology is a leap forward for 24i in its ambition to innovate and optimize the user experience, user interaction and consumer value of tomorrow’s OTT services. The OTT chain is really complex especially for broadcasters and content owners. With this acquisition we can simplify the creation and launch of video services for our customers,” said Martijn van Horssen, CEO at 24i. “The StreamOne architecture and expertise throughout the OTT production chain improves our cooperation with and services to our strategic partners. With the StreamOne technology we can create future-proof and seamless integrations with our technology partners. StreamOne’s technology stack also accelerates our product roadmap with new modular functionalities and strengthens the architecture of our technology stack.”
Founded in 2012, StreamOne deploys a powerful suite of tools to publish videos to any device, anytime and anywhere. StreamOne offers a robust interface that has plug & play integrations with third-parties for publishers and broadcasters.
“Today marks a transformational moment for StreamOne, and I'm delighted to join forces with one of the leading providers of video streaming apps - a global brand that is shaping the future of OTT. 24i’s proven track record, its extensive partner network and its continuous drive for innovation, guarantees a strong fundament and fertile soil for our creative ideas and technology vision to accelerate the value creation of our innovative technology stack,” said Ruud van der Linden, Founder and CEO of StreamOne. “I am excited for this incredible opportunity to contribute to accelerate and scale 24i’s business and provide a new class of next-generation OTT technology to enhance our partner and customer relationships worldwide.”
From April 8th to 11th during the NAB Show in Las Vegas (booth SU9610), 24i Media and StreamOne will show a sneak preview of their future joint products, including 24i’s fully renewed and integrated technology stack after its recent acquisitions of Vigour and Mautilus. 24i’s module-based technology framework allows broadcasters, operators and media companies to create and launch personalized streaming video services on all screens, tailored to their needs. With this modular approach, customers can build their apps with state-of-the-art components, or they can purchase a fully completed package.
Mar 28, 2018
Apr 18, 2017
Seamless integrations; The solution further offers a comprehensive suite of connectors that integrate seamlessly with existing systems and partners, allowing customers to enable/disable a range of integrations. For example analytics (Adobe Analytics, Google Analytics) or advertisement (FreeWheel, Google DFP), recommendation, etc.
Powerful and robust API: The flexible API is designed as an independent component, which is integrated with the SmartOTT Backstage Metadata/Data-source component. It can also connect to any source containing metadata, app configurations, etc.
An optimized unified point of access for all applications to retrieve app configurations, metadata and additional services not provided by the OVP, such as recommendations powered by Microsoft Azure.
Metadata enrichment system; a tool to import the metadata from the OVP into the system allowing clients to improve and differentiate their content data
Data-source and import/export tool for all application related configurations, including but not limited to; Template, Menu, Pages, Sections, Playlists, third party integration configurations.
Personalization – combining user preferences and rich metadata for customized content recommendations.
Content and metadata orchestration; a query builder & collection editor allowing customers to create curated playlists, meaningful content collections and schedule publishing- for smarter planning and scheduling of content workflows.
App configuration tool; allowing clients to select the modules & content they want to show on each page of their front-end apps, on any device.
Intuitive branding tool; enabling customers to incorporate their brand & look across all their apps, on any device, from uploading their logo to posting a promotional message.
Advanced user & role management; offering possibilities to customize the roles within an application with granular permissions.
Easily create application pages through a defined set of page blueprints (browse, search, settings), gives customers the freedom to arrange, schedule, order and publish their content as they wish.