Published June 7th, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: “Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. “
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: “From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. “
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Jul 26, 2017
Apr 03, 2019
Amsterdam (The Netherlands), April 3rd, 2019 - Today 24i Media, an industry-leading, global video app developer, showcased how customers can quickly and easily extract insights from videos using Smart OTT and Microsoft Azure Media Services: Video Indexer. 24i will this new solution at the Microsoft booth (#SL6716) and at the 24i booth (#SU9610) at the 2019 NAB Show in Vegas.
In a move to empower its customers to make their video services even more personalized, powerful and intuitive, 24i Media has integrated Video Indexer into their product line. This integration will empower customers to build enhanced search experiences in their video apps, with embedded insights, that increase user engagement.
“Media companies with large archives often struggle with the challenge of transforming those archives into business value, particularly given the challenges of content discovery at scale. Content categorization is often flawed and manual tagging is expensive, error-prone and scales badly,” said Martijn van Horssen, CEO at 24i Media. “By integrating Video Indexer to our modular suite of OTT components, we’re making it easier for customers to unleash the power of their content, improving viewer interaction and engagement.”
Video Indexer builds upon media AI technologies to make it easier to extract insights from videos. Customers can use it to search for spoken words, faces, characters, emotions and enrich apps with embedded video insights to drive user engagement. When paired with 24i's technology, metadata is automatically created by the Indexer and imported as tags into 24i's SmartOTT. For broadcasters for example, this can help create more impactful promotion clips and drive viewers to their content.
“Be it live or on-demand, video is a great way for media companies to engage with viewers whose consumption habits have evolved beyond the linear experience,” said Sudheer Sirivara, General Manager, Azure Media, Microsoft Corp. “We’re excited to partner with 24i Media to deliver a personalized viewing experience to audiences, anytime, anywhere, on any device."
Mar 27, 2019
Amsterdam, The Netherlands, March 27th 2019 – Today 24i Media, an industry-leading, global video app developer, announced that it is helping power the newly launched streaming service STIRR, from Sinclair Broadcast Group.
Sinclair’s STIRR, powered in part by 24i Media’s app technology, makes popular national news, sports, entertainment, local news and other content available on a variety of mobile and connected TV device platforms in the U.S.
“We are glad to be working with innovative and technology-driven partners like Sinclair Broadcast Group, as our work together contributes to the continuous enhancement of our technology platform and enables us to stay at the forefront of the latest media technologies and services,” said Ramon Duivenvoorden, CCO at 24i Media.
Using 24i’s module-based technology, media companies and broadcasters such as Sinclair, can create and launch immersive and flexible streaming video services on all screens, tailored to their needs. With this modular approach, customers are offered a faster and more flexible way of building their apps with state-of-the-art components and third-party integrations.
“STIRR extends the reach of broadcast content and brings our original digital content to even more users,” said Adam Ware, general manager of STIRR. “24i’s application development platform has helped us efficiently deliver an exceptional product.”
Leveraging 24i’s SmartTemplate solution and proprietary AppCore technology platform allows for smooth customization and repurposing of the UI, offering scalability and a template-based approach for easy customization across a number of connected devices and enhancements at any time. 24i and Sinclair worked together to ensure consistency of the STIRR branding across Apple TV, Android, FireTV, Roku and iOS.
“The OTT multiscreen environment is always changing, and it’s important that broadcasters differentiate the user experience and ensure a fast time to market for their services,” said Martijn van Horssen, CEO at 24i Media. “With the launch of STIRR, Sinclair Broadcast Group is taking a pivotal step in offering their viewers a truly original and personalized viewing and user experience. We are incredibly excited to be working with STIRR as they endeavor to drive their next phase of digital growth with video. We look forward to playing an active role as its service evolves over the forthcoming years.”