Published January 7th, 2016
Uniform multiscreen UI, combined with Kaltura’s backend platform, reduces time to market for OTT TV launches
New York, NY, January 5, 2016 – Kaltura Inc., provider of the leading video technology platform, today announced that it has partnered with TV app developer 24i Media to offer the SmartTemplate user interface as a new front end for its OTT TV platform. The integration of the SmartTemplate TV app with Kaltura’s OTT TV backend platform means that companies can now launch a full multiscreen OTT service in a matter of weeks – the fastest time to market available today. The integration builds on both companies’ expertise from large-scale OTT deployments, offering scalability and a template-based approach for easy customization and enhancements at any time.
24i’s TV Everywhere interface includes templates that have been incorporated into Kaltura’s OTT TV platform. This allows companies to launch a uniform OTT user experience across multiple devices from the outset. Supporting live and on-demand content, the interface offers an intuitive dashboard for easy navigation, social sharing and personalized user profiles across smart TVs, tablets, mobiles and other connected devices.
Also, all future innovations on the Kaltura OTT TV roadmap will be supported on the TV app, meaning that customers can transition smoothly as new versions are released, with minimal time and investment.
Kaltura and 24i’s templates support smart TVs and lean STBs as well as game consoles, and even allow the service provider to cherry-pick specific platforms to use for their various audiences, based on territory and other criteria. The templates also incorporate Kaltura’s engaging viewer experience that is easy to use on any device.
According to Ron Yekutiel, Kaltura Chairman and CEO, “TV is changing rapidly, and it’s increasingly difficult for service providers, content owners, broadcasters and operators to keep pace. Our goal is to ensure that our customers stay ahead of the game by continually offering them product enhancements, greater flexibility and scalability. By integrating 24i Media’s OTT TV app with our backend, we significantly lower the entry barrier for reaching the ten foot experience, and offer customers even more choice to launch a fast, cost-effective multiscreen OTT service today that can be easily enhanced in the future.”
“Introducing our SmartTemplate TV app with Kaltura is another milestone for 24i Media,” said Martijn van Horssen, CEO of 24i Media. “Together we offer an integrated, world-class end-to-end solution for OTT deployment, with maximum functionality and innovation at minimal costs and implementation hassle. Our successful cooperation with Kaltura confirms and strengthens our ambition to shape and form the spearhead of the future of TV by delivering simply the best front-end user experience in close cooperation with our strategic partners.”
At CES, Kaltura will demonstrate how the integration of 24i Media’s TV Everywhere interface with Kaltura’s backend platform provides a uniform cross-device experience on mobile, web, and smart TVs, with applications that can run on Roku, Apple TV, smart TV, Amazon Fire and more.
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.
About 24i Media:
24i conceives, designs, develops, deploys and maintains high value TV apps for all internet-connected screens: Smart TVs, set-top boxes, gaming consoles, tablets and mobiles. With more than 35 media professionals, 24i services world-leading broadcasters, operators and content-owners, like RTL, FOX, KPN, Pluto.TV and NGSN, enabling them to gain a massive competitive advantage in the media industry with innovative and break-through TV apps, enabling new monetization strategies by establishing interactive and personalized relationships with TV content consumers. As a highly focused and skilled front-end specialist, 24i is a true network organization and works in strategic partnerships with TV platform manufacturers, technology solutions providers, OVPs and other suppliers in the TV chain. 24i is founded in 2009 and headquartered in The Netherlands (Amsterdam), with offices in Spain (Madrid), Argentina (Buenos Aires) and the USA (Los Angeles).
For more information, visit www.24i.com.
Follow 24i Media on Twitter: www.twitter.com/24i_Media
Jun 07, 2017
The Netherlands, June 8th – 24i Media, a leading provider of multi-screen TV apps, announced today that they have joined forces with Isobar and Carat to create and implement addressable TV for SBS Broadcasting. The first campaign for SBS broadcasting is of the brand Chio Heartbreakers started with HbbTV which is supported by all SBS stations.
In close partnership with Chio, 24i, Isobar and Carat- SBS Broadcasting in the Netherlands just made their first steps into the battle of ad revenue by implementing addressable TV. With its partners, SBS has developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Dorine van Mullem-Ale, Director of Business Intelligence & Strategy at SBS: "Our ambition as a broadcaster is to develop addressable TV in the Netherlands. This implies content enrichment for the consumer and relevant contact moments for the advertiser. I would like to take an example of countries like Germany and England who made some very successful steps in the new TV shows. We have complete confidence in Carat, Isobar and 24i to make addressable TV a success. The first step as part of a comprehensive data strategy is taken together with a standardized solution that we can provide to all advertisers. "
400,000 Dutch people are able to receive the HbbTV signal. During the Chio Heartbreakers campaign, they are presented with layers appearing during the program produced by Talpa; “Should we play a game”? By doing it this way, online activations are offered within the linear channel. The interactive message from Chio is shown during the “snack” moments on the SBS6 program. In addition, the Chio interaction moments will be deployed in the coming weeks within the commercial breaks for additional range. SBS has now developed a standardized solution to offer additional content for consumers, on one hand, and addressed opportunities for the advertiser on the other.
Ronnie van Briemen, Head of AV Media at Carat: "From the partnership perspective we are able to continue to offer our advertisers added value in a highly evolving television market. Talking about HbbTV is one side but actually doing it, requires entrepreneurship. Together with our partners SBS, 24i and our sister agency Isobar, we make this happen for Chio. Our vision is that television will remain of great value for all kinds of brands. "
Addressable TV has become a way to make advertisers’ messages more relevant to viewers by better targeting according to their viewing habits and household profiles. This type of relevancy often leads to greater attention, engagement, and sales. Through its partnership with Carat and Isobar, 24i is underlining its focus on the forward-looking and innovative direction of its product portfolio and its commitment to their customers’ success across all platforms, devices, business models and regions.
“Through our partnership with Carat and Isobar, we are able to deliver superior results to advertisers by leveraging advancements in data and technology,” said Madelon Olsthoorn, VP Global Partnerships at 24i. “Bringing addressable capabilities to television will not only personalize the viewing experience across platforms and help enhance sales efforts with data-driven insights and automation, it will also enable advertisers to gain new insights into audiences to optimize their media buy. We are delighted to work with SBS Broadcasting on this project.”
HbbTV combines linear broadcast techniques with the Internet. Through HbbTV, various online consumer services (content enrichment like behind the scenes, interviews, games and e-commerce functionality) and advertisers (enhanced targeting options to facilitate the desired shift from contextual ads to one-to-one ads) can be offered.
About 24i Media (www.24i.com)
24i is a leading vendor in Internet TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Sinclair Broadcasting Group, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Sep 13, 2014
Jul 26, 2017