Published April 5th, 2017
We are pleased to share the latest news from 24i with you, announcing that Brynhild Vinskei is joining the executive board of the leading TV app specialist, 24i. More details in the press release below.
Amsterdam, The Netherlands, February 16th 2017 – 24i Media, a leading provider of multi-screen TV apps, today announced the appointment of former Xstream executive, Brynhild Vinskei, as Chief Markets Officer. In her new role, she will head the global Sales and Marketing activities for the company and play an instrumental role in the strategic development, expansion and growth of the company globally.
“We are delighted to welcome Brynhild as Chief Markets Officer at 24i.” said Martijn Van Horssen, CEO at 24i. “Brynhild brings extraordinary business expertise and marketing leadership, and is recognized in the industry for developing and executing strategies that have accelerated growth and created significant brand value.Her insight and industry knowledge will help us elevate the 24i brand, enable us to respond to the increasing demand for our services globally, and drive revenue growth across our entire product portfolio.” Hans Disch, 24i’s CSO, adds to that: “Brynhild is the personification of the new phase 24i has reached in successfully executing its global growth strategy. Martijn and I look forward to work with Brynhild and our executive management team, as we continue our enterprise, focused on our joint ambition of changing the future of TV – and realize it.”
In her most recent position as Chief Marketing Officer at Xstream, she helped establish the company as a leader in OTT solutions. In a career that spans 17 years, Brynhild has held senior positions managing all aspects of sales, marketing, partner management, communication, events, product marketing, strategic planning and business development. Under her leadership, 24i will continue to drive a stronger global market presence and strengthen strategic partnerships with customers and partners.
Speaking of her new appointment, Brynhild Vinskei says “I am thrilled to be joining the 24i team at such a pivotal time in the company’s history. 24i has been growing extensively over the past few years and is well poised for its continued growth ambitions, helping customers to create highly flexible, personalized and cost-effective TV app solutions across all devices. The consistent 50% yearly growth in sales, achieved through its innovative product stack, validates its commitment and passion to offer their customers future proof, best-in-breed technology. I look forward to applying my expertise to leverage industry trends and drive revenue growth, while being a part of an incredibly innovative, ambitious and close team.”
About 24i Media (www.24i.com)
24i is a leading vendor in Smart TV apps for all devices including mobile, Smart TV, Set-top-boxes, Pc/ Mac , game consoles etc., empowering broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost.
24i’s technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom Media Networks, Televisa, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms.
24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid and Brno.
Apr 04, 2018
Apr 01, 2019
Amsterdam (The Netherlands), March 21st, 2019 - 24i Media, an industry-leading, global video app developer, today announced that they will launch its innovative ATSC 3.0 solution for broadcasters and Pay-TV service providers at the 2019 NAB show in Vegas.
24i’s ATSC 3.0 solution is designed to greatly enhance over-the-air services for viewers while bringing together broadcast and broadband functionality to give audiences more content and choice. It will deliver a better experience for viewers, and also allow broadcasters to utilize addressable advertising and better measure who is watching which programs. The solution is compatible with any ATSC device, therefore allowing rapid integration on the preferred device.
“We are super excited to announce the launch of our innovative ATSC 3.0 solution at NAB,” said Martijn van Horssen, CEO at 24i Media. “Apart from providing our customers with cutting-edge ATSC 3.0 technology, our solution makes it possible for advertisers to get better targeted ads based on several parameters such as channel, genre, and location. Empowering broadcasters to start serving personalized advertising and thus create new revenue streams from advertisers.”
With full support for hybrid TV viewing, 24i’s innovative ATSC 3.0 solution enables interactive solutions and viewing of streaming video content on a range of devices such as Smart TVs, set-top-boxes (STBs), Internet or Hybrid, with low latency (CMAF DASH).
“ATSC 3.0 will be able to bring together OTT and live linear programming in a way not possible before,” said Rehor Vykoupil, CBDO at 24i Media. “With our many years of UI & UX experience from designing interactive HbbTV Apps which is part of the ATSC standard, we are well-equipped to address the challenges faced by our customers, and accelerate their time-to-market for product development and deployment.”
At 24i’s booth at NAB, #SU9610, 24i will provide visitors with an interactive demo of their newly launched ATSC 3.0 solution and addressable tv. 24i has also added another potential monetization revenue stream for broadcasters, the ATSC 3.0 TV Games Portal, allowing customers to extend their solution with a TV game portal with pre- integrated monetization tools. This too will be demonstrated at the 24i booth at NAB.
May 09, 2018